Company Profile2017

who we are

Macroplan provides strategic property and retail advice to the public andprivate sectors based on economic research, forecasting and acomprehensive understanding of the planning process.

Established in 1985, Macroplan has grown to be one of the largest and mostrespected property advisors, with offices around the country in everypremier CBD location.

Our work portfolio covers standalone facilities, such as apartment blocksand community centres, to major infrastructure and new town centres.

Macroplan has more than just the expert knowledge and technology. Webring a global perspective to every project, because we’ve been involvedin Australia’s changing urban landscape for 30 years . . . and counting.

our competitive edge

We are economists. And we are planners. Complex projects requireintegrated economics and planning solutions, and our strength in bothdisciplines means we can provide that.

We are able to bring a different perspective to development projects andcreate more innovative responses. Often, we solve problems before they’vebeen identified by the developer. Always, we improve project outcomesbecause our integrated approach means we see things in new ways.

We are focused on knowing where the value is created.

planning

We assist our clients in the private sector to navigate the regulatoryapproval process with their development plans.

Whether it’s a statement of environmental effects, preparing a land usestrategy, making a case for rezoning, or designing a strategic master planfor a new CBD, we have the technical capability to make the case for yourdevelopment.

We assist our public clients with planning for future growth and change. Thisrequires demographic and market analysis, as well as forecasting growth inthe housing and employment markets.

How will an area change over time? What will it become? What services,facilities and infrastructure are needed to respond to this change anddeliver benefits to community? Macroplan creates strategies for optimisingplanning outcomes.

economics

Macroplan conducts economic forecasting across all sectors and in everymajor city in Australia and New Zealand.

We access and compile information from a range of public and privatedatabases as well as our own library of primary market research data.

We conduct demographic research, determining demand for housing, rateof jobs growth by sector, and the stages of property market cycles. Weprepare retail impact assessments, economic and social impactassessments, undertake feasibility analysis for individual projects andmarket assessments for new developments.

Our deep understanding of financial metrics allows clients to move in andout of projects more quickly, reducing their holding risk. Put simply, we areable to reduce the risk and increase project returns. It’s one of the reasonswhy we’ve developed enduring relationships with our clients.

retail

Macroplan provides targeted retail economic services to retailers,developers, major shopping centre owners, large investment funds andgovernment across Australia and New Zealand.

Our expert practitioners deliver a range of services, including; trade areaanalysis, demographic profiling, asset performance reviews, sales growthoutlooks, rental forecasting, performance benchmarking, market anddevelopment potential assessments, Town Centre assessments, expansionpotential assessments, store network strategies, floorspace demandmodelling, retail and centres strategies, due diligence assessments, expertwitness statements and leasing brochures.

Identifying the ‘real’ network planning opportunities or gaining approval foryour next retail development can be a challenge due to competition andpolicy issues. Macroplan has over 30 years experience interpreting retailtrends and analysing and forecasting for the retail sector.

experience

Macroplan work across all property sectors – residential, retirement andaged care, commercial, retail, industrial, tourism and entertainment, as wellas in areas of community and social infrastructure development.

We focus on key thematics:

• CBD, Fringe, Middle and Outer

• Sector (land use type)

Macroplan has offices through Australia. Our property knowledge isunderpinned by national and international case experience. Our workcovers urban, regional and rural Australia and increasingly involvesAustralia’s integration with South East Asia and beyond.

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UNSW

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Central Christchurch Multi-Stage Advisory ServicesChristchurch, New ZealandCanterbury Earthquake Recovery Authority

Toys R Us National Network StrategyNationalToys R Us

SABA and Sportscraft National Network StrategyNational

APG Group

Barangaroo: Economic assessmentSydney, NSWNew South Wales State Government

Central Park: Market prospectsSydney, NSWFrasers

Elizabeth Quay: Mixed-use assessmentPerth, WA

Western Australia Planning Commission

Hilton Gold Coast: Economic impact assessmentBroadbeach, QLDANZ and Multiplex

Darwin Metropolitan 2025 Plan:Housing and employment forecastsDarwin, NTNorthern Territory Government

QV Redevelopment: Retail feasibility assessment and specialist advice

Melbourne CBD, VICGrocon

Myer Centre Adelaide: Strategic ReviewAdelaide, SA

Colonial First State Global Asset Management

Gold Coast Light Rail: Economic and commercial opportunitiesGold Coast, QLD

Queensland Government

Celtic Club: Redevelopment Scheme

Melbourne, VICCeltic Club

Canberra City to Lake: Economic and social land use appraisal of opportunities

Canberra, ACT

ACT Government

La Trobe University: Campus Development PlanMelbourne, VICLa Trobe University

Portland Industrial Land StrategyGlenelg, VICGlenelg Shire

Employment Lands Strategic Land Use StudyGold Coast, QLD

Gold Coast City Council

Logan Planning Scheme: Retail and Employment Activity CentresLogan, QLDLogan City Council

Employment Lands Strategy: Sydney to Canberra CorridorNSW and ACTNSW Department of Planning

Fishermans Bend Real Estate Market Assessment

Melbourne, VICPlaces Victoria

Nationally competitive centres frameworkGold Coast, QLD

Gold Coast City Council

Northern Beaches Hospital Precinct Structure Plan

Warringah, NSWNSW Department of Planning and Environment

Capital Metro: Financial modelling and commercial viability studies

Canberra, ACT

Ernst and Young

Riverbank Precinct PlanAdelaide, SARenewal SA

Eureka Towers: Residential and mixed-use market research

Melbourne, VICGrocon

Parklands PDA Land Use Opportunity StudySouthport, QLDEconomic Development Queensland

Gold Coast Local Activity Centres: Code assessable frameworkGold Coast, QLDGold Coast City Council

contact us

Canberra

PO Box 589

Canberra ACT 2600

PH: (02) 9221 5211

China

Level 22, Kerry Centre Three

1228 Yanán Road

Jingán District, Shanghai

PH: 400 869 2838

Melbourne

Level 16,

330 Collins Street

Melbourne VIC 3000

PH: (03) 9600 0500

Brisbane

Level 15,

111 Eagle Street

Brisbane QLD 4000

PH: (07) 3221 8166

Gold Coast

Level 2, The Wave,

89-91 Surf Parade

Broadbeach QLD 4218

PH: (07) 3221 8166

Perth

Level 1,

89 St Georges Terrace

Perth WA 6000

PH: (08) 9225 7200

Sydney

Level 6,

39 Martin Place

Sydney NSW 2000

PH: (02) 9221 5211

Adelaide

Ground Floor,

89 King William Street

Adelaide SA 5000

PH: (08) 9225 7200