MACRO ENVIRONMENT BY JEET PAREKH
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Transcript of MACRO ENVIRONMENT BY JEET PAREKH
SOCIO ECONOMIC TRENDS
MACRO ENVIRONMENT
FORCES THAT SHAPE THE OPPURTUNITIES AND POSE THREATS TO THE COMPANY
NATURAL ENVIRONMENT
NATURAL RESOURCES ARE NEEDED AS THAT ARE AFFECTED BY MARKETING ACTIVITIES.
AS RESOURCE BECOMES SCARCE THE PRICE INCREASES.
PEOPLE ARE TURNING ECO FRIENDLY TODAY IN ORDER TO SAVE ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT
FORCES THAT CREATE NEW TECHNOLOGIES, CREATE NEW PRODUCTS AND MARKETING OPPURTUNITIES
POLITICAL AND LEGAL ENVIRONMENT
POLITICAL ENVIRONMENT
LAWS , GOVERNMENTS , AGENCIES AND PRESSURE GROUP INFLUENCE AND LIMIT ORGANIZATIONAL AND INDIVUALS IN A GIVEN SOCIETY
LEGAL ENVIRONMENT
PUBLIC POLICY TO GUIDE COMMERCE – SETS OF LAWS AND REGULATIONS THAT LIMIT BUSINESS FOR THE GOOD OF SOCIETY AT LARGE.
ECONOMIC ENVIRONMENT
FACTORS THAT AFFECT BUYING POWER AND PATTERNS
DEMOGRAPHIC ENVIRONMENT
THE STUDY OF HUMAN POPULATION IN TERMS OF SIZE , DENSITY, LOCATION, AGE, GENDER,RACE, OCCUPATION AND OTHER STATISCAL DATA
CULTURAL ENVIRONMENT
CONSISTS OF INSTITUTIONS AND OTHER FORCES THAT AFFECT A SOCIETY’S BASIC VALUES,PERCEPTIONS AND BEHAVIOUR
RURAL ENVIRONMENT
WHERE USUALLY PEOPLE LIVE IN CLUSTERS AND AREN’T WELL CONNECTED WITH MODERN TECHNOLOGY
HOW DO WE INCORPORATE MACRO ISSUES INTO MARKETING STRATEGY?
WE NEED TO KNOW AND UNDERSTAND THEM AND APPRECIATE THEIR IMMEDIATE AND LONG TERM IMPACT
RECESSION AND BUYER BEHAVIOUR
WE NEED TO USE THEM TO OUR ADVANTAGE
FOCUSSING ON NEW BLACK MIDDLE CLASS
NEED TO FIND WAYS OF TURNING CHANGES TO OUR ADVANTAGE
RISE OF SECOND HAND SALES
NEED TO IDENTIFY TRENDS WHICH ARE MACRO ENVIRONMENTALLY DRIVEN
CONSUMER RISE TOWARDS ECOLOGY
THANK YOU
JEET PAREKH
@JEET_PAREKH
IIT BHU
http://www.slideshare.net/professormathur111/scanning-marketing-environment-fforecasting-demand-and-condcuting-research3
http://www.slideshare.net/professormathur111/scanning-marketing-environment-fforecasting-demand-and-condcuting-research3
JEET PAREKH
Created by --
Indian Institute of Technology ,Banaras Hindu University Varanasi
Linkedin :https://in.linkedin.com/pub/jeet-parekh/54/b10/51b
During an Internship by --
Prof. Sameer Mathur
Indian Institute of Management ,Lucknow
(www.IIMintenship.com)