MARKETING INTELLIGENCE

WHAT MAKES UP MARKETING INTELLIGENCE?

'MARKETING INTELLIGENCE (MI) IS THE EVERYDAY INFORMATION RELEVANT TO A COMPANY'S MARKETS, GATHERED AND ANALYZED SPECIFICALLY FOR THE PURPOSE OF ACCURATE AND CONFIDENT DECISION-MAKING IN DETERMINING MARKET OPPORTUNITY,MARKET PENETRATION STRATEGY, AND MARKET DEVELOPMENT METRICS.

MARKETING INTELLIGENCE

LEGAL AND ETHICAL

ACTIONS TO IMPROVE THE QUANTITY AND QUALITY OF ITS MARKETING INTELLIGENCE

GOOD MARKETING IS THE ART OF FINDING DEVELOPING AND PROFITING

From those TRAIN and MOTIVATE the sales force to report new

DEVELOPMENTS

INTRODUCE HYBRID PRODUCTS THAT ARE NEW TO THE MARKET

MOTIVATE DISTRIBUTORS , RETIALERS , AND OTHERS TO PASS ALONG IMPORTANT INTELLIGENCE.

NETWORK INTERNALLY AND EXTERNALLY

SETUP ADVISORY PANEL

TAKE HELP OF AVAILABLE DATA RESOURCES

PURCHASE INFORMATION FROM OUTSIDEALWAYS DO THIS

COLLECTING INTELLIGENCE OVER INTERNET

COLLECT DATA FROM THESE SOURCES

BENEFITSOF USING DATA AND ANALYTICS : A SHORT VIDEO

I HAVE GOALS NOT JUST DREAMS

ACT ON INSIGHTS PRODUCED BY THE MAREKTING INTELLIGENCE

THANK YOU

JEET PAREKH

@JEET_PAREKH

JEET.PAEKH.MIN14@IITBHU.AC.IN

IIT BHU

JEET PAREKH

Created by --

Indian Institute of Technology ,Banaras Hindu University Varanasi

Linkedin :https://in.linkedin.com/pub/jeet-parekh/54/b10/51b

During an Internship by --

Prof. Sameer Mathur

Indian Institute of Management ,Lucknow

(www.IIMintenship.com)