Tradition, Purpose & Growth Annual Report 2011-2012

Misson Statement

The Mizzou Alumni Association proudly supports the best interests and traditions of Missouri’s fl agship university

and its alumni worldwide.

Lifelong relationships are the foundation of our support. These relationships are enhanced through

advocacy, communication and volunteerism.

The past year has been one fi lled with much celebra-tion. Last fall, we honored our past at the Homecom-ing Centennial and just weeks later, we made a com-mitment to our future by becoming the newest member of the Southeastern Conference. These changes have resulted in the beginning of a new era at Mizzou, one that is re-energizing our 270,000 alumni worldwide.

Homecoming holds a special place in the hearts of alumni like you. As you know, Mizzou is recognized as having one of the oldest Homecoming traditions

and alumni have been coming home since 1911. The Homecoming Centennial resulted in more than a victory on the football fi eld. Service to our campus and community is annually an important part of our Homecoming festivi-ties and last year we hosted our inaugural day of service and the nation’s largest multi-day blood drive.Just weeks after the Homecoming Centennial, the university had even more cause to celebrate as we accepted an invitation to join the Southeastern Conference. In addition to being the nation’s premiere athletic conference, the SEC has an 80-year tradition of academic excellence. Mizzou is a great fi t for the league and the move has re-energized alumni.Volunteer numbers are booming at your alumni association. Since announcing our move to the SEC, alumni have organized or redeveloped 26 new alumni organiza-tions. From Minneapolis to Birmingham and Portland to Jacksonville, volunteers have been hosting new activities to keep alumni connected to the university we love. The theme of alumni support continued, as well. Last year we achieved a new mem-bership record of 44,415.Thank you for your membership in the Mizzou Alumni Association. We are commit-ted to our mission of connecting alumni, supporting the university, and preserving our great traditions and your support makes this possible.

For Mizzou,

Todd McCubbin, MEd ‘95Executive Director, Mizzou Alumni Association

Letter from the Executive Director

Board of Directors Mizzou Alumni Association Staff

Todd McCubbin, MEd ‘95, Executive Director** Carrie Bien, BA, BJ ‘09, MPA ‘12, Coordinator, Student Programs* Charlotte Burkett, Senior Data Records Operator, Membership* Barb Calvin, Senior Program Assistant, Alumni Relations Ann Carter, Receptionist & Program Assistant, Administration* Ry Colman, BJ ‘11, Coordinator, E-Engagement* Linda Crane, Executive Staff Assistant* Ellen Davison, BJ ‘08 Program Assistant, Alumni Relations* M. Dianne Drainer, BA ‘77, MS ‘79, Advocacy Director* Cindy Frazier, BS Ed ‘91, MBA ‘07 Associate Executive Director** Carin Huffman Grinch, BA ‘00 Assistant Director, Alumni Relations** Stephanie Heffernan, BS BA ‘08, MBA ‘10, Coordinator, Alumni Relations*

Carol Huhman, Administrative Assistant, Fiscal* Carrie Lanham, BS HES ‘76, Senior Director, Alumni Relations* Andrew Lorenz, MA ‘12 Graduate Assistant, Student Programs* Abby Larson, Coordinator, Membership & Marketing* Jayson Meyer, Director, Alumni Relations** Ashley Moore, BA ‘06, MEd ‘12, Assistant Director, Alumni Relations Carmen Rowe, Program Assistant, Student Programs & Athletic Events* Christy Pourney, BA ‘04, Program Assistant, Membership & Marketing* Scott Reeter, Director, Advertising & Sponsorships* David Roloff, BES ‘78, MA ‘85, Director, Membership & Marketing** Robert Ross, MEd ‘12 Coordinator, Alumni Relations* Travis Sewell, Program Assistant, Constituent Relations*

Pam M. Oberdiek, Business ‘84, President** Jim Gwinner, BA ‘90, President-Elect** Tracey Mershon, BJ ‘85, Vice President** Dudley McCarter, JD ‘75, Treasurer** Randy Wright, BGS ‘87, MA “02, Immediate Past President** Ben Terrill, BJ “96, Chair, Communications Committee** Andrea Allison-Putman, BS BA ‘85 Chair, Diversity Committee** Greg Bailey, BS BA ‘96 Chair, Finance Committee** Ellie Miller, BS BE ‘04 Chair, Membership & Marketing Committee** Wally Pfeffer, BGS ‘89, Chair, Mizzou Legislative Network Committee** Christina Hammers, BJ ‘90, MPA ‘96, JD ‘03, Chair, Rules Committee**

Larry Frevert, BS CiE ‘70, Chair, Schools & Colleges Committee** Lesa McCartney, BSN ‘77, MS “97, In-State Representative, Small Chapter* Robin Wenneker, BS BA ‘91, In-State Representative, Large Chap-ter** Craig Politte, BS BA ‘93, Out-of-State Representative* Sherri Gallick, BS Ed ‘82, Out-of-State Representative** Zach Parolin, Journalism Student Representative* Christine Chan, BJ ‘06, MA ‘08, International Representative* Ted Ayres, JD ‘72, At-Large Representative** Bruce McKinney, BS BA ‘72, At-Large Representative* Ben Bradley, BJ ‘97, At-Large Representative* Sergio Piedra, BJ ‘93, At-Large Representative* * Annual Member ** Life Member

Promote a Culture of Passionate Advocates Enrich the Student Experience

Awarded $362,550 in student scholarships to 268 incoming and current students. $180,450 in chapter scholarships $125,000 in Red Graham scholarships $50,000 in True Sons & Daughters Legacy Scholarships $5,000 in True Tiger Scholarships $2,000 Entsminger Scholarship

Served a peak 5,950 students as members of True Tigers, the student chapter of MAA.

Attracted 6,000 Mizzou freshmen and volunteers to the 2011 Tiger Walk.

Distributed 2,400 BEAT T-shirts. Attracted 187 participants—students and alumni—at the annual True Tiger Networking Event.

Engagement

Number of events & activities: 1,305 Total attendance:172,026 Mizzou Homecoming Participants: 87,934 Athletic Programs Participants: 23,810 Reunion Programs Participants: 712 True Tiger Program Participants: 4,637 Tourin’ Tiger Participants: 256 Griffiths Leadership Society Participants: 330 Programming Awards Won: 4

Communication

Emails Sent: 4,580,432 Mailings: 156,738 Facebook Fans: 4,752 Twitter Followers: 4,028 LinkedIn Members: 10,414 Unique Web Users: 252,701 Website Page Views: 1,023,004 MIZZOU Magazine Circulation: 191,486

Mizzou is recognized as the birthplace of the Homecoming tradition in 1911. This year marked the 100th anniversary of the first Homecoming celebration at the University of Missouri. To preside over the festivities, former MU Ath-letic Director Chester L. Brewer will serve as the 2011 Homecoming Grand Marshal. Brewer, who passed away in 1953, will be represented by members of his family.

Brewer worked in a variety of positions during his time at Mizzou. He served as athletic director and, at different times, coached football, basketball, base-ball, and track. During his reign as athletic director, Brewer was responsible for improvements to Rollins Field as well as the construction of Memorial Stadium in 1926 and Brewer Fieldhouse in 1930. One of his most notable achievements, however, began early during his time at Mizzou when he orga-nized the first homecoming celebration.

After meeting on a neutral site for twenty years, the Missouri-Kansas rivalry was renewed when the football game was played for the first time on a col-lege campus in 1911. To add excitement to the game, Brewer invited alumni to “come home.” As part of the game’s festivities, a parade and spirit rally took place. He also organized a gathering of former letter winners which led to the creation of the M Men’s Club, known today as the Varsity M Association.

On Nov. 25, 1911 a record crowd of 9,000 fans packed Rollins Field. Although the Tigers and Jayhawks tied 3-3, something much greater happened that day – the birth of a new tradition. Each year, thousands of alumni and friends come home to celebrate the tradition of Mizzou Homecoming. Join the Mizzou

Alumni Association on Oct. 15 as we cel-ebrate the Mizzou Homecoming Centennial.

Mizzou Homecoming Centennial Celebrating a Century of Coming Home

Homecoming by the Numbers

Homecoming Food Drive: 63,500 pounds of food collected

Day of Service: 350 volunteers 20 geographic alumni chapters

Blood Drive: 5,264 units of blood donated

Campus Decorations: 30,000 attended

Homecoming Parade Presented by CenturyLink: 35,000 attended

Romp, Chomp & Stomp Tailgate Presented by Bud Light: 3,200 attended

Royalty: Zach Parolin, King Kam Phillips, Queen

Final Score: Mizzou defeated Iowa State 52-17

Awards & Recognition Volunteer Leader of the Year AwardsDr. Richard Wallace Faculty Incentive GrantsDr. Amy DeClueVeterinary Medicine & Surgery

Dr. Amanda HinnantMagazine Journalism

Dr. Wendy Reinke Educational, School & Counseling Psychology

Cherie SampsonArt

Dr. Fred WiningerVeterinary Medicine & Surgery

Dr. Lindsay TaliaferroHealth Sciences

Dr. Michael MarloEnglish

Dr. Tony ZarsBiological Sciences

Dr. Kevin CummingsBiomedical Sciences

Dr. Leah CohnVeterinary Medicine & Surgery

Dr. Maya GibsonMusic

Dr. Sonja StanisParks, Recreation & Tourism

Dr. Stephen KarianEnglish

Faculty Alumni Awards56th Annual Distinguished Service Award:

Edwin S. Turner, BS Ag ‘62, Chief Executive Officer, EST Enterprises

52nd Annual Distinguished Faculty Award:

Betty Houchin Winfield, Curators Professor of Journalism

Griffiths Leadership Society for WomenSpirit of Martha Award

Jane Williams, BS Social Work ‘76, MS Social Work ‘77

Henry S Geyer AwardPublic Service Award

Rep. Chris Kelly

Private Citizen Award

Gary Forsee

MAA Staff Recognition Award for Alumni RelationsDon Barnes, Director of Equipment Op-erations, Mizzou Athletics

Mizzou G.O.L.D. AwardsGraduates of the First Decade Tricia Zimmer Ferguson, BS BA ‘03College of Business Recent Alumni Advisory Board

Susan Combs, BS ‘01, MizzouNYC Alumni Chapter

Mizzou Pride AwardsJohn Grace, BS ‘58, MS ‘63 Buchanan County Mizzou Alumni Chapter Christy Neikirk, BJ ‘74, Tigers of the Corn Alumni Chapter

Mizzou Legacy AwardsDick Dickinson, BJ ‘54Oregon Trail Tigers Alumni Chapter C.W. Manford, BS BA ‘67, Kansas City Alumni Chapter

School & College Organizations Alumni Chapters28 - Chapters - Capstone Status

Adair County Alumni Chapter

Audrain County Alumni Chapter

Bates County Mizzou Club

Boone County Alumni Chapter

Buchanan County Alumni Chapter

Callaway County Alumni Chapter

Central Iowa Chapter

Chicago Alumni Chapter

Cole County Alumni Chapter

Dallas/Ft. Worth Alumni Chapter

Greater Ozarks Alumni Chapter

Greater Peoria Alumni Chapter

Houston Texas Tigers

Indiana Mizzou Crew

Kansas City Alumni Chapter

Memphis/Mid-South Alumni Chapter

New York Alumni Chapter

Ozarks Black & Gold Alumni Chapter

Rocky Mountain Tigers

Southeast MO Black & Gold Alumni Chapter

Southwest MO Alumni Chapter

St. Louis Gateway Tigers

Tigers of the Corn

Tornado Alley Tigers

Tulsa Alumni Chapter

Valley of the Sun Alumni Chapter

Washington, D.C. Alumni Chapter

LA/Orange County Alumni Chapter

Memphis/Mid-South Alumni Chapter

San Diego Alumni Chapter

Lincoln County Alumni Chapter

Portland Alumni Chapter

5 Chapters - Columns Status

School and college alumni organizations are the academic-based arm of the Mizzou Alumni Association. These organizations connect alumni through their shared campus experience. Congratulations to the 13 school and college alumni organizations who achieved Honors recognition in 2011-12.

Arts & Science Alumni Organization

Ag Alumni Organization

Business Alumni Organization

College of Education Alumni Organization

Engineering Alumni Organization

Health Professions Alumni

Organization

Health Management & Informatics Alumni Organization

Human Environmental Sciences Alumni Organization

Natural Resources Alumni Organization

Nursing Alumni Organization

Medical Alumni Organization

Social Work Alumni Organization

Veterinary Medicine Alumni

Organization

Affinity OrganizationsFor a number of alumni, belonging to a campus club, sport, or organization was among their best experience at MU. Affinity organizations of the Mizzou Alumni As-sociation connect these alumni based on this shared experience. Congratulations to the three affinity organizations who were recognized in 2011-12.

Army ROTC Alumni Association

Marching Mizzou Alumni Band

Varsity M Organization

Launched Stand Up for Mizzou Campaign, a grassroots campaign to engage advocates of the University of Missouri in the legislative process.

A record high twenty-six new or redeveloping alumni chapters were established.

Conducted research and developed a black alumni engagement plan. The inaugu-ral Fire Side Chat was held on April 30 with 35 alumni and students in attendance.

Develop & Energize Quality Leadership

Volunteer Engagement

Total Affiliated Groups: 110

Capstone Chapters: 28

Columns Chapters: 6

Spirit Chapters: 58

School/College Organizations:15

Affinity Organizations: 3

Number of Volunteers:1,255

Staff Visits:161

Mizzou Advocates: 3,082

A record-breaking crowd of 170 alumni volunteers attended Mizzou Leaders Weekend on September 16, 2011.

Before heading to Columbia, students from the Atlanta chapter gathered for a student sendoff on August 11. Twenty-six alumni chapters hosted student sendoff events in 2011.

New this Year

By Affiliation: Alumni………………….……..85.1%Students……………………..…10 % Non-Graduate Friends………..4.4%

By Location: Missouri…….……………….….58.3%Out-of-State…………………....40.7%International……………………….1%

By Decade of First Graduation: 1930s and earlier…………….…..0.1% 1940s……………………………..2.1%1950s……………………………..7.5% 1960s………………...………….12.8% 1970s………………………...….18.2% 1980s……………………….…...14.6% 1990s………………………...…...9.9% 2000s………………………….….8.9% 2010s…………………………....10.2%

Association Membership

For the sixth consecutive year, MAA reached a record membership number with a peak membership of 44,415. The record membership number reflects an increase of 5.3% from 2011 and 25.2% increase in the last five years.

MAA life membership is now available for staff with the option of payment by payroll deduction.

Membership — 42,179 Penetration (members/addressable grads) - 17.40% MU Undergraduate Donor Participation — .80% New Annual Members — 10,511 New Life Members — 483

By Member Type

Annual — 14,180 Life —9,255 Senior — 5,950 Student (peak) - 5,586 Recent Graduate — 7,664 Faculty/Staff — 770

Snapshot: Who Belongs to the Mizzou Alumni Association?

Totals: Total alumni association members Total living graduates Total graduates in Missouri Total living alumni Total students at Mizzou

Members by Gender

�� 45% 55%

Association Membership

By School or College: Arts & Science……………..…..19.9% Business………………..…….....15.6% Education…………………........14.7% Journalism…………………..…...9.5% Agriculture…………………..…….9% Engineering………………...…...8.8% Human & Environmental Sciences…………………….…....3.9% Nursing………………….….…...3.7% Health Professions……….….…..3.3%Law……………………….….......3.2% Medicine……………….…..….....2.8% Veterinary Medicine………..…...1.9% Natural Resources………..…..…1.9% Social Work……………...……...0.8% Health Management & Informatics………………….….0.65% Retention: Alumni……………………..……..73%Students…………………..…….38.2%Combined………………..……..68.9%

Maximized Opportunities for Stability & Growth

Mizzou Legacy WalkThe Mizzou Legacy Walk was created in 2006 as part of the association’s sesquicentennial celebration and dedicated during Homecoming 2007. The walk has included 11 brick installations, two marriage proposals, and an estimated 3,412 pounds of g ranite. MAA is in the final phase of the program which aims to be completed by Homecoming 2012.

Mizzou Traditions FundThe Traditions Fund was created to ensure the continuation of traditions that make Mizzou a unique and spe-cial experience. Gifts to the Tradi-tions Fund ensure the continuation of activities such as Tiger Walk and Mizzou Homecoming. Last year, support to the Mizzou Traditions Fund totaled $75,445.

MAA Corporate PartnersMAA was pleased to work with the following corporate partners in 2011-12:

Columbia Missourian Kaplan Test Prep Liberty Mutual Missouri Wine

The Mizzou Alumni Association is a 501(c) 3 organization operated with a budget of $3,926,500 in 2011-12. Expenses totaled $3,786,500.

MembershipDues/Gifts

Advertising &Sponsorships

Affinities &Merchandise

Endowments &Investments

Events & Programs

GeneralAdministration

Marketing

Chapters &Organizations

Salary & Benefits

StudentScholarships &Programs

MAA Expenditures

MAA Revenues

Bud Light CenturyLink

Columbia Convention & Visitors Bureau

Membership Dues/Gifts

Advertising & Sponsorships

Affinities&Merchandise

Endowments & Investments

Events & Programs

Marketing

Chapters & Organizations

General Administration

Salary & Benefits

Student Scholarships & Support

123 Reynolds Alumni CenterColumbia, MO 65211

800-372-6822www.mizzou.com

Proudly supporting the best interests and traditions of Missouri’s flagship university.

Making Mizzou Stronger