Joe Barrett

How Mobile is Changing our Lives

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WIRELESS SUBSCRIBERSSource: Wireless Intelligence, July 2010 2

3G SUBSCRIPTIONS NOWSource: Wireless Intelligence, July 2010 3

3G SUBSCRIPTIONS BY 2014Source: Wireless Intelligence, July 2010 4

3G SUBSCRIBERS WILLOUTNUMBER GSM

~70% OF SUBSCRIBERSWILL BE 3G

Source: Wireless Intelligence, July 2010 5

+94% +89%

+50%

Symbian

Apple

Android

Mobile Internet Users Engagement

+763%

+79%

Android

+17%

Apple

Symbian

Year on Year 3G Smartphone

Growth

!"#$%

Data Plans

3G Subs

Non 3G Subs

+65%

+27%

-8%

HSPA Subs

Year on Year Growth

Source: mMetrics, Wireless Intelligence, Gfk

INTEGRATION FOOTPRINTMULTIMEDIA PROCESSING MULTIMODE

LOW-COST 3G HANDSETS FOR

EMERGING MARKETS

1.5GHzMOBILE

PROCESSORS

SUPPORT FOR MULTIPLE POPULAR

OPERATING SYSTEMS

DRIVING DEVICE CHOICE AND GROWTH

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INTEGRATION IS KEY TO DRIVING ADVANCED FUNCTIONALITY

WWAN CPU MULTIMEDIA GPU GPS

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LONGER BATERY LIFE

BETTER VIDEO PERFORMANCE

FASTER WEB BROWSING

RICHER 3D GRAPHICS

NEW CAPABILITIES

SMARTER CONNECTIVITY

OPTIMIZATION LEADS TO ENHANCED USER EXPERIENCE

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SMART PILLS OR INTERNAL SENSORS

ECG, SMART BANDAGES

BLOOD PRESSURE, PULSE,

GLUCOMETER

PEDOMETER

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REAL WORLD VIEWLIVE CAMERA VIEW

VIRTUAL CONTENTVISION-BASED AR RECOGNIZES OBJECTS IN FIELD OF VIEW AND ALIGNS GRAPHICS TIGHTLY TO TARGET OBJECTS

VISION-BASED AUGMENTED REALITY

EXPERIENCEENABLES A MORE IMMERSIVE AND

INTERACTIVE EXPERIENCE

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Android SDK launching Fall 2010

Developer Challenge with up to $200K in total prizes

Freely available

QUALCOMM AUGMENTED REALITY PLATFORM

For more information:developer.qualcomm.com/ar

REMOTE CONTROL FOR YOUR LIFE

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Joe Barrett

jbarrett@qualcomm.com

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