M E R E S U U S P A & H O T E L FRANCHISE ACQUISITION PROPOSAL August 2009.
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Transcript of M E R E S U U S P A & H O T E L FRANCHISE ACQUISITION PROPOSAL August 2009.
M E R E S U U S P A & H O T E L
FRANCHISE ACQUISITION PROPOSAL
August 2009
2
Table of Contents
1. Background of Meresuu Spa & Hotel 3
2. Meresuu Spa & Hotel services 5 Hotel Wellness center Spa center Other services
3. Franchise acquisition proposal 10
4. Investment rationale 12 Effective concept Prospects for investor
3
Background of Meresuu SPA & Hotel
4
Background of Meresuu Spa & Hotel
Meresuu Spa & Hotel is a 11-storey quality 4-star wellness spa hotel Located amidst beautiful scenery of Northern Estonia in
Narva-Jõesuu Meresuu Spa & Hotel’s gross floor are is 13574 m2
Facilities were opened in June 2008 Meresuu Spa & Hotel territory includes
Land plots in use totaling is 17000 m2
Meresuu is owned by Egeria Kinnisvara OÜ Egeria Kinnisvara OÜ is controlled by OÜ Commodore
(25%) and Magdaleena Kinnisvara OÜ (75%) Construction costs in the range of USD 18-20m
For similar development according to current price levels During its short history, Meresuu has already
received several awards Winner of Presidential Award “Beautiful Estonian home
2009” competition; Best Tourism Establishment in Ida-Virumaa
“ Best Tourism Establishment in Estonia” award International “Green Key” certificate
Webpage: www.meresuu.ee
Meresuu Spa & Hotel
Meresuu Spa & Hotel
5
Meresuu Spa & Hotel services
6
Meresuu Spa & Hotel services (I) : Hotel
Meresuu Spa & Hotel is a 4-star level hotel State of the art technical equipment has been used in
the construction of the complex Hotel includes 110 high quality environmentally
friendly guestrooms 82 Standard Rooms 14 Family Rooms 5 Double De Luxe Rooms 5 Junior Suits 3-4 Suits
All hotel rooms are equipped with TVs, phones, climate control systems, mini-bars, safe-
deposit boxes, espresso coffee machines (in suites) Internet connections and bathrobes
Several guestrooms have been designed to suit the requirements of guests with special needs
Majority of the guestrooms of Meresuu Spa & Hotel have a view of the sea The rooms are situated on the floors 4 to 11
Standard Double Room
Junior Suit
7
Meresuu Spa & Hotel services (II) : Wellness center
Wellness center includes 36 treatment rooms for beauty and health services Facials Body treatment capsules Full body care treatments Hands and feet Massage Hydrotherapy
Treatments and rituals for women, men and children
Brands used during treatments include SwissLine, Fleur’s, Phytomer, Talika, OPI, E-Shave
Additional services Sandy sunroom Infra-red sauna Cryosauna Salt chamber Hairdresser services
Wellness center
Wellness center – one of the treatment rooms
8
Meresuu Spa & Hotel services (III) : Spa center
Spa center includes seven different pools Swimming pool – large pool with hydro-massage
waterfall Children’s pool Massage pools - shallow pool with air massage system,
large hydro massage tub and contrast bath hydrotherapy tubs for feet
Open-air terrace Jacuzzi Five different saunas
Aroma Steam Finnish Salt Turkish
Open air terrace with bar Additional services include
Aqua aerobics Group exercises and trainings Gym
Spa center – swimming pools
Spa center – sauna area
9
Meresuu Spa & Hotel services (IV) : Other services
Restaurant Capacity for 200 people Serves extensive buffet selection for breakfast, lunch or
dinner A ´la carte room for 24 people Private room for lunch and dinner for 10 people Open-air terrace
Lobby bar Serves light snacks and refreshing juices and cocktails
Piano bar Capacity for 100 people Live music in the weekends Cigar room, pool table
Conference facilities 4 conference rooms with all the necessary equipment The largest conference room is for 130 participants Seminar and meeting rooms are for 42, 24 and 24
participants respectively Other services
Playroom with nanny for children Sports equipment rental Interactive activities for groups
A ´la carte
Restaurant area
10
Franchise Acquisition Proposal
11
Franchise Acquisition Proposal
Meresuu Spa & Hotel’s project and know-how offered to potential investor, including Full architectural project documentation Full interior design concept Necessary changes in the original project documentation in order to achieve even more efficient operations Changes in the project’s documentations regarding ground works and foundations (according to geological studies in
prospective location conducted by investor) Detailed calculations of project’s costs based on the best offers from sub-contractors and suppliers Project manager for day-to-day management of the whole project till the opening (construction period is approximately 12
months) Construction supervision Training of key managers of the future management team in Meresuu Spa & Hotel Know-how regarding IT systems, logistical solutions and other vital operational know-how
12
Investment rationale
13
Investment Rationale (I) : Effective Concept
Meresuu Spa & Hotel concept 4-star level wellness spa hotel Optimal size with 110 high quality guestrooms Private and exclusive complex Wide range of wellness services Conference center for business activities
During its short history Meresuu Spa & Hotel has received significant recognition Presidential award “Beautiful Estonian home 2009”; Best Tourism Establishment in Ida-Virumaa “ Best Tourism Establishment in Estonia” “ Green Key” certificate assuring that Meresuu is ecologically responsible hotel operation
Meresuu Spa & Hotel is highly valued among state level Foreign ambassadors, government politicians and Estonian President were accommodated in Meresuu During Estonian
independence 90th anniversary celebrations Meresuu Spa & Hotel has received guests from more than 40 countries
14
Investment Rationale (II) : Prospects for investor
Meresuu Spa & Hotel concept includes conference center Potential to accommodate corporate customers and foreign guests Possible to organize conferences, corporate parties, and diplomatic receptions
Further possibilities to develop the current concept Option to add medical center with professional medical care and doctors Possibility to build additional larger suites to top floors of the hotel
Trend of Spa hotels’ occupancy Occupancy of Spa hotels is on average 30% higher than of normal hotels in the region
Acquiring the project gives potential investor head start for expansion Efficient and fast start-up period Options for quick expansion in the region using the same concept