m e d i as t u d i e s

Poster design

Tuesday, 22nd September 2009

Poster Analysis

L.O. To understand the meaning of semiotics and signifiers. To understand denotation and connotation. To deconstruct horror posters in order to create our own.

SemioticsSemiotics is a system for deconstructing and

analysing visual and moving images and for explaining the meanings contained in such images.

Semiotics or semiology takes its name from word semeion, the Greek word for sign.

?

Semiotics• Meaning comes through the use of signifiers –

objects that are used to represents an idea.

• The Eiffel tower represents______________________.

• The Houses of Parliament represents _______________.

• A black cat represents ____________________________.

Symbolism also represents ideas and values.

?

Symbols

• Symbols represent ideas and feelings. Write down what the following symbols represent.

• Love and romance.• Peace and friendship.• Death and danger.• Logo of Nike or a

correct piece of work.

MISE EN SCÉNE

Denotation is the surface meaning . It is literally what you see before you.

Connotation is the deeper meaning of the image – what it could possibly suggest.