LynkSnap 2011 - All About QR Codes
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Transcript of LynkSnap 2011 - All About QR Codes
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© LynkSnap 2011
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89% of smartphone owners rely on their device throughout the day.
The Mobile Movement; Google 2011
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Mobile marketing is the single greatest opportunity to reach new and existing customers.
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The best way to link your print advertising to your mobile presence is the QR code.
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What are QR Codes?QR = Quick Response
QR Code: A type of printed 2D barcode that can be scanned by any smartphone or mobile device with a camera and internet connection. From Japan: Invented by Denso-Wave in 1994, QR codes were originally used to track inventory in a Toyota auto plant. Denso-Wave does not exercise the patent, so the codes have proliferated into the open market as a tool to open many mobile doors.
Efficient: QR codes eliminate the need for remembering or typing in web addresses. Users just scan the code with their mobile device and are instantly delivered web-based content.
A Launch Pad: QR codes take a consumer to the next level of brand engagement through various routes - launching social media, auto-dialing a number, starting an email, opening a video or shopping page, etc.
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LynkSnap is a licensed partner with Scanlife USA. Scanlife is the world leader in mobile barcode technology.
More Fortune 1000 businesses use Scanlife codes than any other provider.
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Advantages of LynkSnap QR codes.
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Because QR codes were originally designed for a manufacturing plant, where they could get dirty or torn,
the codes have a built-in 30% redundancy of pixels.
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Because of their pixel redundancy, QR codes can be customized.
LynkSnap specializes in the strategic branding, customizing and iconizing of QR codes.
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LynkSnap Icon QR codes let users know what experience or content to expect.
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QR Codes can be resized, manipulated
and colorized to make them more engaging, unique and memorable.
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So what can a QR Code do?
Go to any URL
Send an email
Open social media
Download an app
Make a call (autodial)
Open an RSS Feed
Play a video
Open a shopping page
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New Feature! App download.
Scan code to download store locator app.
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QR code opens an automated FAQ text interface that uses natural speech to answer questions.
New Feature! Two-Way Text Mobile FAQ
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A code can have a preset win/lose ratio for a game or contest.
New Feature! Lottery capabilities.
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Scan the code
Scan #1 goes to a login loyalty page.
Additional scans go to a points page.
New Feature! Multiple destinations.LynkSnap QR codes recognize scanning
handsets and can deliver unique content on successive scans.
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LynkSnap tests all custom QR codes to ensure scan-ability on multiple handset types.
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Each scan can collect valuable data:
Analytics andCustomizedData
What
Who
When
Where
Code nameCode placement
AgeGenderIncomePhone type
Time Date
Geo-location
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LynkSnap QR codes recognize which handset type is scanning.
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Customized analytic reports are generated showing daily or weekly scans, and unique vs multiple scans.
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QR codes are a proven tool for success.
25% of Letterbox respondents did so via the QR code.
Ethical Bean Coffee attributes a 200% jump in
sales to the QR code.
Restore the Gulf.com, thanks in part to the
QR code, has over 132,000 signatures.
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Good Campaigns and Great Ideas
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NEVER FORGET a name or phone number!
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Hangtags, product packaging, car wraps – all great places for a code!
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Airline Promotion: Temporary wrist tattoo for airline
passengers.
Dave of Dave’s Killer Bread
sporting a QR code tattoo.
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John LegendShow Me Campaign
Red Cross Japan Relief Vancouver CA Union Gospel Mission
Codes can effectively promote non-profit organizations.
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Scavenger Hunts
Moscow – Red Energy
April Fool’s Day online hunt by Lifehacker
ScanDayton 2010
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QR codes can open the world of art and music on your smartphone.
Preview a movie, band or
museum opening.
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See the inside of a house for sale, from the curb!
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Learn the story behind the product.
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QR codes are a gateway that bring people to social media from any print media source instantly.
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Find interest groups…
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“Like” a product or business for special offers and other incentives.
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Portland “City of Roses” QR code
Municipalities and organizations also benefit from QR codes.
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Small or large, QR codes get big results.
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Let LynkSnap help you discover the possibilities!
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THE END