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THE ARCHIVE 4TREASURE ISLAND 26501® WASH, WEAR & CARE GUIDE 64SPIKES 68CASTRO SHORTS 70ORANGE TAB 72

Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that the Levi’s® Brand has equipped for the last 140 years. Through our seasonal collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are.

PhotographerImmo Klink

Photographer’s AssistantAnsgar “Pola” Sollmann

ProductionEva Novillo at Immo Klink Studio

Models & ExtrasFrank RonanIain GriffithsLeon BlokMichelle SchulzeNino FuscoDario ValeroCristina Valero UbedaInmaculada Plaza CarrilloAntonio Garcia BonillaMarkus GruberLucy @ PaparazziOliver FuscoRainer Iveson @ Select ModelsGuillaume ValleColin BellamyLola ChattertonDaniel, Mario, Diana, Jesus, Maria

Special ThanksRocio Gómez NovilloMarkus WilkJo at Jo’s BarOliver FuscoHLC Properties Ltd.Bing Crosby Enterprises

Hair & Makeup Fiona Clarke

Additional Photography Elza Wandler

Castro PhotographyAeschleah DeMartino

Castro WriterMatt Cook

Poster IllustrationsBen Lamb

Care Guide IllustrationsDeanna Halsall

Layout Mike Fallows

PrinterLenoirschuring

Design & StylingLevi’s® XX

© 2013 Levi Strauss & Co.

www.levisvintageclothing.com

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AboveBing Crosby in his denim tuxedo jacket, 1951

Following pagesNevada shirt / Bing tuxedo / 1947 501® Jeans customised

Bing tuxedo / 1955 501® Jeans

In 1951, the world famous American crooner Bing Crosby was

denied entrance into a Canadian hotel because he and his

friend were dressed completely in denim. Although the Hotel

management eventually recognized Bing and made an exception

because of who he was, the story of the incident traveled fast.

Friends of his back home contacted Levi Strauss and Co. and

the designers immediately developed a custom denim tuxedo

jacket for Bing so that he would never have problems wearing

Levi’s® Jeans, even in fancy establishments. It was made of the

sturdy denim used for 501® Jeans, and decorated with a lovely

corsage of Red Tabs, held onto the lapel with a cluster of shiny

copper rivets. Inside the jacket was a huge leather patch printed

with a “Notice to All Hotel Men” stating that denim is a perfectly

appropriate fabric and anyone wearing it should be allowed

entrance into the finest hotels.

LS&Co presented the jacket to Bing at the 1951 Silver State

Stampede in Elko, Nevada where he was honorary mayor. He was

so tickled with the tux that he wore it to many press appearances

for his next film, “Here Comes the Groom.” The original jacket, as

well as one made for the town’s mayor, is in the Northeastern

Nevada Museum in Elko.

For Spring Summer 2014, Levi’s® Vintage Clothing is reproducing

this famous piece of Levi’s® history and making a limited run of

200 jackets. All of the details are true to the original.

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Item: Notes:

FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION

Bing Crosby Tuxedo

Reproduction of the Bing Crosby denim tuxedo jacket from 1951.100% cotton double-breasted denim tuxedo.

Three welt pockets, two at hips and one at chest with bandana inside.The collar and reverse are at the back side of the denim.

Inside shoulders are lined with satin.

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Item: Notes:


Bing Crosby Tuxedo Rosette and Inside Patch

Rosette made of Red Tabs attached to the lapel. Large leather patch inside the tuxedo with a

“Notice to Hotel Men Everywhere.”

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Safely preserved in a vault deep inside our

headquarters in San Francisco lies an archive of

over 20,000 rare and unique examples of Levi’s®

clothing and artefacts dating back to as early as

1873. Kept at an even temperature and wrapped in

unbleached cotton, these delicate specimens are

carefully protected by the Levi’s® Historian and

strictly reserved for the use of our designers. Each

season, our team pores through the archives with

white-gloved hands, uncovering the secrets of our

past and then bringing them back into the world

through faithful reproductions that are as fresh

now as they were back then.

T H E L E V I ’ S ® A R C H I V E

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Item: Notes:


Bedford Western Wear Jacket

Reproduction of a 1950s Levi’s® Western Wear jacket in Bedford corduroy. 100% cotton, slim fitting, blazer-length jacket.

Contrasting suede patches on collar, elbows and pocket flaps. Two hip pockets with western-style pocket flaps and snap closures.

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Item: Notes:


Two-Tone Silk Rodeo Shirt

Reproduction of a Levi’s® archival shirt. 100% silk with contrasting cuff and yoke detail.Two shaped welt-pockets on chest, piped with

embroidered arrow heads on corners. Piped placket, yoke and cuff detail.

Rainbow colored embroidery design on yoke and cuff. Pearl snaps and Levi’s® Western Wear label.

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Item: Notes:

FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTIONFROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION

Spikes

Reproduction of orange and lime colored Levi’s® Spikes from 1958. 100% cotton sateen in a tapered chino style with cuff detail.

Two welt pockets at back with button closure. Two slant pockets at front and center front crease.

Big “E” White Tab with red lettering.

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Item: Notes:


Western Shirt Printed Flower

Reproduction of a Levi’s® western shirt.100% cotton sateen with all-over print.

Pearl snap closure, western pocket and yolk detailing. Levi’s® Western Wear label.

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Item: Notes:


Gayway Souvenir Shirt

Reproduction of an archival Gayway shirt produced in 1939 for the San Francisco World’s Fair and sold as a souvenir.

100% cotton with large collar and one welt pocket on chest. Five-color print depicting pictures of San Francisco and the World’s Fair.

Large shell buttons and Gayway label.

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In 1939, the city of San Francisco hosted the

World’s Fair on man-made Treasure Island in the

middle of the San Francisco Bay.

LS&Co joined the hometown festivities by building

an all-electric mechanical rodeo. The futuristic

attraction featured 31 wooden puppets that were

carved in the likeness of real-life rodeo stars and

dressed in custom-made waist overalls, rodeo

shirts and hats.

To celebrate the 75th anniversary of this far out

moment in the Brand’s history, Levis® Vintage

Clothing is reproducing a selection of the Levi’s®

Western Wear garments that were worn by the

puppets in the all-electric, mechanical rodeo.

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Previous page1960s Striped Tee / 1933 501® Jeans

1930s Bay Meadows Striped Tee / 1950s 701® Jeans

Following spread1960s Western Shirt / Aces Vest / 1950s 701® Jeans

Gayway Souvenir Shirt / 1933 501® Jeans

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Opposite1960s Button Down Shirt / Bandana / Steer Head Toggle

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OppositeTwo-Tone Silk Rodeo Shirt / 1950s 701® Jeans

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OppositeGayway Souvenir Jacket / 1920s Balloons

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OppositeTwo-Tone Silk Rodeo Shirt / 1955 501® Jeans

1950s Sportswear Tee / 1930s Leather Jacket / 1937 501® Jeans1960s Striped Tee

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Opposite1950s Sportswear Tee / 1930s Leather Jacket / 1937 501® Jeans

Silk Rodeo Shirt / 1950s 701® JeansHome Run Polo / 1950s Casuals Jacket / 1960s Casuals Shorts

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OppositeGayway Souvenir Jacket / 1920s Balloons

Two-Tone Silk Rodeo Shirt / 1937 501® Jeans

Following spread1940s Tee / 519 Bedford Pants

1950s Sportswear Tee / 1950s 701® Jean1930s Bay Meadows Tee / 1954 501®z Jean

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AboveGayway Souvenir Jacket / Silk Rodeo Shirt / Two Tone Silk Rodeo Shirt / 1955 Sawtooth Shirt / 1930s Bay Meadows Tee

Opposite1940s Tee / 1937 501® Jeans

1930s Bay Meadow Tee / 1930s LeatherJacket / 1933 501® Jeans

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Opposite1955 Sawtooth Denim Shirt / Crimped Leather Jacket / Saddleman Bolo Tie

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Opposite1955 Sawtooth Denim Shirt / Chance Bomber / 1954 501® Jeans Cut-Off / Lasso Belt

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Opposite1960s Western Shirt / Bedford Western Wear Jacket

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OppositeTwo Tone Silk Rodeo Shirt / 1933 501® Jeans Customized

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Opposite1930s Bay Meadows Tee / 1950s 701® Jeans

1955 Sawtooth Shirt1930s Bay Meadows Tee / 1960s Casuals Shorts

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AboveSilk Rodeo Shirt

1930s Bay Meadows Tee / 1950s 701® Jeans1955 Sawtooth Shirt / Saddleman Bolo Tie

1950s One Pocket TeeTwo-Tone Silk Rodeo Shirt

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Opposite1960s Western Shirt / Bedford Western Wear Jacket

1955 Sawtooth Shirt / 1947 501® Jeans 1955 Sawtooth Shirt / 1944 501® Jeans Customized / Saddleman Bolo Tie / Hat Belt

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How to

WASH, WEAR& CAREfor your

RIGID 501® JEANS

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Keep ‘em RigidSome folks like to wear their rigid 501®s without washing. The wear effect on a true rigid jean will always give the most dramatic look. You can dry-clean, but that’s

only if you don’t mind chemicals being used on your denims. Some people spray vinegar when their jeans hang inside out to remove any odour. Some simply hang their jeans outside for a few days. Folding jeans into the freezer also does the same job.

If you don’t plan to wash your 501®s, buy one size smaller in the waist and true size for length. After a few wears the waist will stretch to your size.

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The following guidelines are considering law of averages

with our Levi’s® Vintage Clothing 501® jeans. Each denim

will shrink and skew in a slightly different way. Different

temperatures will also have an effect. The options for how

you wash, wear and care for your 501® jeans are vast.

It’s up to you to make your choice and stick to it.

Enjoy this journey and long-term love affair.

GET THE RIGHT FIT one that suits you best

WASH ‘em GOOd

DIP IN THE ‘TUB

If you prefer a thorough wash and simply don’t have the time for handwashing, wash inside out at 86° F / 30° C. Don’t tumble-dry: it’ll shrink too much. Dry in the

open air if you can, or hang them in a warm place until crispy dry. Long-term shrinkage will occur over several washes.

The very first time you wear your 501®s, climb into the bathtub and let them soak on your body for up to half an hour. Drain the tub, squeeze the excess water from

your legs then get outside in the sunshine to dry them into your shape. Otherwise, bend and stretch while wearing them indoors until you can carefully slip out of them and dry them over the back of a chair. When your jeans are dirty, simply climb back into the bathtub and wash with a little soap.

If you plan to wash your 501®s, buy two sizes bigger in the waist and length and wash to achieve your size.

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If you plan to shrink your 501®s in the bathtub, buy your true size in the waist but two sizes bigger in length. After shrinking in the bathtub, make sure to stretch the waist back out while still wet: this method will help achieve a slimmer silhouette.

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In San Francisco, every day is disco. Seriously, girls and boys, life can get magical, just dig this strip for proof. Rudy and Kendall expected a chill day in the city, but fate – and their Levi’s® Vintage Clothing 1978 501® Castro shorts – had other plans. Check what happened when this dude and dudette rocked the Castro.

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The Levi’s® Brand first used the Orange Tab on a line of affordable,

slim-fitting jeans, jackets and shirts designed for the Young

Americans of the 1960s and 70s. To this day, the Orange Tab is

synonymous with simple and clean design as well as the free and easy

spirit of the times.

Made in the USA exactly as it was when it was first introduced,

the Levi’s® Vintage Clothing Orange Tab Collection revives this family

of true American classics and offers it up to a new generation of rebels

and revolutionaries.

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Previous page1970s Denim Shirt / 1960s 606® Jeans Customized

1970s Denim Shirt / 1970s 615® Jeans

Opposite & following spread1970s Denim Shirt / 1960s 606® Jeans

1970s Denim Shirt / 1960s 606® Jeans Customized

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Opposite1970s Denim Shirt / 1960s 606® Jeans Customized

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Opposite1970s Denim Shirt / 1970s 615® Jeans

1970s Denim Shirt

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Opposite1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans

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Opposite1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans

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Opposite 1970s Sweatshirt / 1970s Denim Shirt / 1970s Trucker Jacket / 1960s 606® Jeans Customized

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Opposite1970s Denim Shirt / 1960s 606® Jeans Customized

Following spread1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans

1960s Chambray Shirt / 1960s 606® Jeans

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Following pages1970s Denim Shirt / 1960s 606® Jeans

1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans

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Opposite1960s Chambray Shirt / 1960s 606® Customized


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Opposite1960s Chambray Shirt / 1960s 606® Jeans Customized


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Opposite1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans

Following spread1970s Denim Shirt / 1960s 606® Jeans Customized

1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans

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Opposite1960s Chambray Shirt / 1960s 606® Jeans Customized


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1960s Chambray Shirt / 1960s 606® Jeans Customized1960s Chambray Shirt / 1960s 606® Jeans

1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans1970s Denim Shirt / 1960s 606® Jeans Customized

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10 things you really oughta know about Levi’s® Orange Tab

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1. Black ink leather-like patch 2. Copper shank 3. Bar tacks instead of copper rivets 4. Talon zip fly 5. Orange Tab 6. Line Eight construction 7. Single thread color 8. Seven belt loops 9. Double fell seam 10. Long, lean back pocket

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MEN’S 1970s LEVI’S® SWEATSHIRT MEN’S 1970s TRUCKER JACKET

MEN’S 1960s CHAMBRAY CUTOFF SHIRTMEN’S 1960s CHAMBRAY SHIRTMEN’S 1970s DENIM SHIRT

MEN’S 1970s LEVI’S® T-SHIRTS

THE FUZZRINSE / BLEACH / HOT STUFF / BLUE BLACK

BLUE / GREEN

TUXEDO BRACES BATWING

RINSE / BLACK OVERDYE / DOUBLE TROUBLE / DOUBLE BUBBLE / CLEAR

MEDIUM / PINTO / MEDIUM STONE

SPRING SUMMER 2014 •

MEN’S JEANS

1960s 606® SUPER SLIM 1970s 615® REGULAR FIT

1970s 607® BOOTCUT

RIGID / MEDIUM / BLACK OVERDYE / DARK

BLACK OVERDYE

RIGID / MEDIUM


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WOMEN’S 1970s TRUCKER JACKET

WOMEN’S 1960s CHAMBRAY SHIRTWOMEN’S 1970s DENIM SHIRT

MID RINSE / SUPER BLEACH / BLUE BLACK / HOT STUFF

MEDIUM / PINTO

MID RINSE / CLEAR


WOMEN’S JEANS

1960s 606® SUPER SLIM CUSTOMIZED

1970s 684® BELL BOTTOM CUSTOMIZED

1970s 684® BELL BOTTOM

DARK / BLACK OVERDYE / MEDIUM STONE / PINTO

MEDIUM

MEDIUM STONE


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S A L E S I N Q U I R I E S

EUROPE

Martin WhiteLevi’s® XXSales [email protected]+31 20 572 0200

FRANCE & BELGIUM

Dylan JulienLevi’s® XXSales [email protected]+33 67 897 8718

Olivier JacobyLevi’s® XXSales [email protected]+33 67 388 4479

GERMANY, AUSTRIA & SWITZERLAND

Ricky AlstonLevi’s® XXSales [email protected]+49 152 5795 0104

Iryna DenysovaLevi’s® XXSales [email protected]+49 151 171 241 47

ITALY, GREECE & TURKEY

Gabriele RoccatoLevi’s® XXSales [email protected]+39 3408 310 080

Alessia GrecoLevi’s® XXSales [email protected]+39 3489 405 735

NORDIC & THE NETHERLANDS

Nils SchéleLevi’s® XXSales [email protected]+46 70 3980 501

Marcus BohmeLevi’s® XXSales [email protected]+46 766 333 501

SPAIN & PORTUGAL

Annamaria FerranLevi’s® XXSales [email protected]+34 62 745 2214

UK & IRELAND

Pamela ParkeLevi’s® XXSales [email protected]+44 7860 929 505

Beatriz LosadaLevi’s® XXSales [email protected]+44 7854 956 460

JAPAN

Yosuke OtsuboLevi’s® XXSales and Marketing [email protected]+81 3 6418 5501

Shinohara KatsuyukiLevi’s® XXSales [email protected] +81 3 6418 5501

Takenori WatanabeLevi’s® [email protected] +81 3 6418 5501

USA & CANADA

Dave CouryNamaste [email protected]+1 917 834 6506

Alishea RayNamaste USAWest, Los [email protected]+1 213 689 4867

Traci McRobbieNamaste USAWest, Los [email protected]+1 213 689 4867

Eric DavisNamaste USAEast, New [email protected]+1 212 242 6530

P R E S S I N Q U I R I E S

EUROPE

Christian MeisterLevi’s® XXPR [email protected]+49 692 4008 0101

FRANCE

Marjorie JacquetPop&[email protected]+33 1 4221 0704

GERMANY

Janina KochSilk [email protected]+49 3 0847 10834

ITALY

Katia MercuriParini Associati [email protected]+39 2 4398 3106

THE NETHERLANDS

Claire TimmermansSpice [email protected]+31 2 0489 1031

SPAIN

Hugo AragonFinally [email protected]+34 9 1521 5028

SWEDEN

Catrin NilssonPatriksson [email protected]+46 8 5280 0590

UNITED KINGDOM

Jacqui [email protected]+44 2 0790 77176

JAPAN

Takeshi [email protected]+81 3 5774 1408

USA

Michael WilliamsPaul+WilliamsNew [email protected]+1 212 925 4750

Ali PaulPaul+WilliamsLos [email protected]+1 310 858 3883

M A R K E T I N G

GLOBAL

Joshua KatzLevi’s® XXGlobal Marketing [email protected]+1 415 501 7781

Raul MendozaLevi’s® XXGlobal Marketing [email protected]+1 415 501 6047

EUROPE

Nana MurbandonoLevi’s® XXMarketing [email protected]+31 20 572 0200

USA

Ben StarmerLevi’s® XXMarketing [email protected]+1 303 503 0415

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