LUND UNIVERSITY | SWEDEN | DEPARTMENT OF STRATEGIC COMMUNICATION

Master’s Programme in

Strategic Public Relations

Programme overview The programme aims to meet the increasing demands on

professionals with knowledge and understanding of pub-

lic relations and its role in society. In terms of professional

roles, recent developments have shifted the focus from op-

erational skills to more advanced strategic knowledge.

Through its unique design this programme provides

the students with cross-cultural knowledge, compe-

tence and networks to take on leading strategic roles

as public relations professionals. In line with this, the

programme allows students to undertake an indus-

trial placement. Through this design, the programme

exposes the students to the latest research in the field of

public relations.

The programme is taught in English and it is delivered

jointly with our partner, University of Stirling, UK. Students

spend their first semester at University of Stirling, UK, and

the second and the third semesters at Lund University, Swe-

den. The last semester is dependent on the chosen topic

of the dissertation; the supervisor can be from either Lund

University or University of Stirling.

Unique features and key benefits• Students get the opportunity to study in both

Stirling, UK and Helsingborg, Sweden.

• The programme promotes links with industry

through close connections with leading practitioners,

for example through guest lectures and internship.

• The teachers involved in the programme are interna-

tionally recognised for teaching and research.

• The programme provides an innovative and challeng-

ing curriculum which develops both a theoretical and

practical understanding of public relations.

• The programme provides the students with the nec-

essary practical and analytical knowledge for an inter-

nationally focused professional career by examining

how to design, implement and evaluate public

relation.

• Master of Science in Strategic Public Relations• 2 years, full time, 120 ECTS credits • Department of Strategic Communication at Lund

University and the University of Stirling, UK (jointly delivered programme)

• Campus Helsingborg, Lund University and Stirling, UK

• Application deadline – see http://stirlundpr.eu/• Programme start – see http://stirlundpr.eu/

Programme modules/courses COURSES AND NUMBER OF CREDITS: Public Relations and

Communication Management Theory (7.5), Public Affairs

& Advocacy (7.5 ), Media Relations (7.5), Research Design

and Philosophy of Science/Strategic Brand Communication

(7.5), Qualitative Methods (7.5), Research and Evaluations

for Practice: Planning and Controlling (7.5), Crisis Commu-

nication (7.5), Quantitative Methods (7.5), Strategic Com-

munication Theory (7.5), internship or optional courses (15),

Master’s thesis / dissertation (30).

Career prospectsPublic relations is a global occupation, implemented in many

countries and a growing work field. More people than ever

are employed in the sector in Europe. The work field has ex-

panded as new professions, job titles and media have devel-

oped. The need for PR professionals continuously increases

amongst organisations.

What students say“The opportunity to be part of a programme with students and professors ranging from different countries from all over the world makes this Master’s programme more than just lectures and course work. This programme includes cultural challenges in class

during discussions, questions, interactions, and group work on everyday basis. There is no normative frame-work or specific well-established concepts that students abide by, due to the diversity in reasoning, sense making, and critical thinking. That is why I truly appreciate this programme, because it prepares you to succeed on an international level if one aspires to work in multinational corporations, NGO’s or governmental affairs.”Amin Lemrini from Sweden

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The degree offers necessary conceptual skills for managerial

careers in public relations, organisational communication,

corporate communications and communication manage-

ment and related posts in a variety of contexts and sectors.

Admission requirements and how to applyADMISSION REQUIREMENTS

All applicants must have a Bachelor’s degree at the

equivalent of a UK Honours degree with a minimum

of an upper second class award classification. In addi-

tion, candidates need to demonstrate possession of a

higher secondary education certificate which would give

access to university studies in their home country. If your

mother tongue is not English, you need to prove your lan-

guage proficiency. The programme requires English Level B

(advanced) which can be demonstrated by an internation-

ally recognised test (TOEFL, IELTS etc.), upper secondary

school education or a Bachelor’s degree from a exclusively

English-speaking university. For more information please

check http://stirlundpr.eu/

HOW TO APPLY

For more information about the application process, see

http://stirlundpr.eu/

TUITION FEES

For details on tuition fees see http://stirlundpr.eu/

About the Department of Strategic Commu-nication The Department of Strategic Communication (ISK), Lund Uni-

versity - Campus Helsingborg, carries out undergraduate and

postgraduate teaching as well as doctoral research. Campus

Helsingborg is located in Helsingborg, a beautiful seaside city

in the middle of the Copenhagen-Malmö region.

The area of strategic communication focuses on the com-

munication of organisations, both formal and informal,

which is intended to promote the achievement of formu-

lated goals. Strategic communication is an area of interest

that unites researchers within the traditional research fields

of organisational communication, public relations and mar-

keting communication.

The Department carries out research in strategic commu-

nication within the areas such as social media, communicat-

ing change, crisis communication and employee empower-

ment. The Department has two Master’s programmes and

two Bachelor’s programmes.

About Lund UniversityLund University was founded in 1666 and for a number of

years has been ranked among the world’s top 100 univer-

sities. The University has 47 700 students and 7 500 staff

based in Lund, Helsingborg and Malmö. We are united in

our efforts to understand, explain and improve our world

and the human condition.

Lund is Sweden’s most attractive study destination. The Uni-

versity offers one of the broadest ranges of programmes

and courses in Scandinavia, based on cross-disciplinary and

cutting-edge research. The compact university campus en-

courages networking and creates the conditions for scien-

tific breakthroughs and innovations. The University has a

clear international profile, with partner universities in over

50 countries.

Funding of SEK 5 billion a year goes to research at eight fac-

ulties, which gives us one of Sweden’s strongest and broad-

est ranges of research activity. Over 30 of our research fields

are world-leading, according to independent evaluations.

CONTACTProgramme webpage

http://stirlundpr.eu/Study guidance

Lena Rolén, international@isk.lu.seProgramme coordinator

Howard Nothhaft, howard.nothhaft@isk.lu.se