Lunching product
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Transcript of Lunching product
Lunching product /promo / logo kit
1. balloon advertisingwe have tie-ups that can enable balloon advertising for you. Balloon Advertising is an innovative medium in aerial advertising. Typically these are giant helium filled advertising balloons with a brand message. Flying up to 60 meters high they make a stable advertising platform for the company name or logo which can be seen from miles away.Cold filled inflatable is another form of balloon advertising where customized shapes can be created
Use of mediaTypical usage of the medium is for:1.Creating awareness about opening a new store2. Launch of a new real estate property, theme parks, logo launching etc 3.Sales promotion confined to a store or area
Past events
2. Sky Advertising in India You can now advertise in the sky. Aerial advertising is new but a very interesting way to reach out to large crowds aggregated in a particular place - be it a rock show, a political meet, rural
festivals or a beach .
Media optionsLogo only billboardLetter only billboard
Logo and letter, combination
billboardShowering of paper pamphlets / flower
Best use of this mediaFestivals and fairsConcertsDrive time trafficEventsTheme parksTrade showsApart from a few areas, sky advertising is allowed PAN India, in any city and town.
Why try Sky AdvertisingYou can target a small area / location ImpactfulCreates a good image around brand advertising using this mediumVery high recall value of brand and category
Execution details and terms for Sky AdvertisingAny kind of lettering must be 7 feet in height and red in color (red color
shows up best in the sky in most day light conditions)About 35-40 letters cab be carried in a creative
The aircraft flies about 1000 feet above ground and 500 feet above water, as permitted by authorities
The billboards (if there is one in your creative) can be between 1700 sq feet and 3000 sq feet. These will last for about 100 hours of flying timeThe production of the banners is taken care of by the vendor and the
client is charged on actual bills. The material required is special and best left for the vendor to take care of.
A contract needs to be signed between the advertiser and the vendor before undertaking the campaign
The aircraft can fly for 4-5 hours a day, only during the day time, weather permitting
The billboard/logo will take about 15 days from the day the artwork is provided. For lettering, only 2 days notice is required.
The creative should be in corel draw/illustrator with a 300 dpi and should be e-mailed to us
Billboard sizes: Most common size for a billboard is 80 feet (width) x 25 feet (height) or 100 feet x 30 feet (other variations need to be discussed)
Letter only sizes: 7 feet height and 35-40 characters allowedLetter cum logo sizes: 40 feet x 30 feet and about 18-20 characters of
letteringIllumination will not be possible. The aircraft will only fly during day time.Images of the activity will be provided. Logs of the GPS will also be shared
as a proof of the activity.