Lunching product

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Lunching product /promo / logo kit 1. balloon advertising we have tie-ups that can enable balloon advertising for you. Balloon Advertising is an innovative medium in aerial advertising. Typically these are giant helium filled advertising balloons with a brand message. Flying up to 60 meters high they make a stable advertising platform for the company name or logo which can be seen from miles away. Use of media Typical usage of the medium is for: 1.Creating awareness about opening a new store 2. Launch of a new real estate property, theme parks, logo launching etc 3.Sales promotion confined to a store or area

Transcript of Lunching product

Page 1: Lunching product

Lunching product /promo / logo kit

1. balloon advertisingwe have tie-ups that can enable balloon advertising for you. Balloon Advertising is an innovative medium in aerial advertising. Typically these are giant helium filled advertising balloons with a brand message. Flying up to 60 meters high they make a stable advertising platform for the company name or logo which can be seen from miles away.Cold filled inflatable is another form of balloon advertising where customized shapes can be created

Use of mediaTypical usage of the medium is for:1.Creating awareness about opening a new store2. Launch of a new real estate property, theme parks, logo launching etc 3.Sales promotion confined to a store or area

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2. Sky Advertising in India You can now advertise in the sky. Aerial advertising is new but a very interesting way to reach out to large crowds aggregated in a particular place - be it a rock show, a political meet, rural

festivals or a beach .

Media optionsLogo only billboardLetter only billboard

Logo and letter, combination

billboardShowering of paper pamphlets / flower

Best use of this mediaFestivals and fairsConcertsDrive time trafficEventsTheme parksTrade showsApart from a few areas, sky advertising is allowed PAN India, in any city and town.

Why try Sky AdvertisingYou can target a small area / location ImpactfulCreates a good image around brand advertising using this mediumVery high recall value of brand and category

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Execution details and terms for Sky AdvertisingAny kind of lettering must be 7 feet in height and red in color (red color

shows up best in the sky in most day light conditions)About 35-40 letters cab be carried in a creative

The aircraft flies about 1000 feet above ground and 500 feet above water, as permitted by authorities

The billboards (if there is one in your creative) can be between 1700 sq feet and 3000 sq feet. These will last for about 100 hours of flying timeThe production of the banners is taken care of by the vendor and the

client is charged on actual bills. The material required is special and best left for the vendor to take care of.

A contract needs to be signed between the advertiser and the vendor before undertaking the campaign

The aircraft can fly for 4-5 hours a day, only during the day time, weather permitting

The billboard/logo will take about 15 days from the day the artwork is provided. For lettering, only 2 days notice is required.

The creative should be in corel draw/illustrator with a 300 dpi and should be e-mailed to us

Billboard sizes: Most common size for a billboard is 80 feet (width) x 25 feet (height) or 100 feet x 30 feet (other variations need to be discussed)

Letter only sizes: 7 feet height and 35-40 characters allowedLetter cum logo sizes: 40 feet x 30 feet and about 18-20 characters of

letteringIllumination will not be possible. The aircraft will only fly during day time.Images of the activity will be provided. Logs of the GPS will also be shared

as a proof of the activity.