LSM3244 Library Tutorial 12 OCT 2019

Kho Su Yian & Loh Mee Lan (NUS Libraries)

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Presentation Slide:

http://bit.ly/lsm3244_oct19

INDUSTRY & MARKET RESEARCHKho Su Yian, Hon Sui Sen Memorial Library

Russell L. Ackoff

A problem never exists in isolation; it is

surrounded by other problems in space and

time. The more of the context of a problem

that a scientist can comprehend, the

greater are his chances of finding a truly

adequate solution.

Feasibility: Technological, Environmental

Desirability:

Social, Legal/Political

Viability: Economic (Industry)

Your solutionThe “sweet spot”

of innovation is

where your

solution is at the convergence of

Feasibility, Viability and

Desirability

Source: https://www.ideou.com/pages/design-thinking

What is SWOT?

Positive NegativeIn

tern

al

Exte

rna

l

Strength

Opportunities

Weakness

Threats

Quick Questions

◦Are you familiar with:

◦FindMore @NUSL

◦Find It! @ NUS Libraries in Databases

◦Find It ! @ NUS Libraries in Google Scholar

◦Proxy Bookmarklet

◦Boolean Logic (And, Or, Not)

Peanut ButterPeanut

Butter

Peanut allergies

Peanut brittle

Butter cake

Herb butter

Butter milk

Using AND

Roasted peanuts

Java BeansJava

Beans

Java Island

Java script

Bean sprouts

Green beans

Coffee beans

Using NOT

Java code

Student Learner

Graduate students

Part-time students

Adult learner

Learner traits

Lifelong learner

Using OR

Student clubs

Using “OR”

Always place brackets around the terms you have used the OR operator on:

Benefits and (employee* or staff or worker*)

Benefits and employee* or staff or worker*

Truncation (or Wildcard)◦ Manag* will help you search:

◦ Manage

◦ Managing

◦ Management

◦ Managerial

◦ Managers

◦ Etc….

◦ Be judicious in your use of truncation. E.g. car* will get you

car and cars, but also cards, carrier, carts, care etc…

BUSINESS DATABASES

Search

◦ Your topic is “RNAi therapeutics for inflammatory diseases”

◦ Decide what the keywords are for this search

◦ Include synonyms or broader terms in your search to get more relevant results

(e.g. can you replace “therapeutics” with “treatment”? Will a biotechnology report be useful?)

◦ Look at your results and refine or broaden your search as necessary

Quick Tips

◦ Search for both your innovation and the industry / technology

immediately related to your innovation. E.g. search for “RNAi” but also

“Biotechnology” or even “Life Sciences”. The broader searches may

give you context for your market.

◦ Look at your results for additional words that may be helpful in your

search. Look out for terms that are synonymous or closely related to

your own search words.

◦ Don’t be discouraged if you don’t find any results in one database.

Each database has its own strengths, and does not cover all industries

or technologies equally well.

What to Look Out For

◦ Industry Statistics & Analyses –

◦ What is the size of your market?

◦ How much are the major companies

making?

◦ What are the drivers or restraints?

◦ Forecast Data –

◦ Is the industry expected to do better in

the near future, or decline?

◦ Can you infer how a new player will do

upon entering the market?

◦ Company Data –

◦ What is the SWOT of the company?

◦ Are they a potential competitor,

partner or buyer?

◦ Consumer Reports/Analyses –

◦ Who are your customers?

◦ What motivates them to purchase?

Intellectual Property & PatentsLSM3244

17© NUS Libraries 2019

Learning Outcomes

By the end of this segment, you should know:◦ What is a patent?

◦ How to read a patent document

◦ How to search for patents in Patsnap◦ Patsnap

◦ Patsnap Insights

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Introduction to IP & PatentsPatents is one form of intellectual property (IP)

Other forms of IP include copyright, registered design, trademark, etc.

For more information, go to Patent Libguide and refer to the FAQ section.

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http://libguides.nus.edu.sg/patents

How does IP data from patents supercharge R&D?

“Patents fit at every stage of R&D, from ideation to commercialisation. Patents are an important source of technical information. Engineers should read patents during the innovation process to understand R&D trends, emerging technologies and white spaces. According to a survey by nature, 60% of all patent readers and 72% of those reading for scientific reasons reported that they found useful scientific information, in the most recent patent read in their field….”

“…. Patents are typically granted at a later stage of the R&D process but looking at patent literature should start at ideation. If you have an idea, it may be worthwhile checking whether a patented invention covers it. Looking at patent information prevents you from duplicating effort, and equips you to improve your invention and build around an existing patent.”

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Source: ”Hejab Azam. 2017 Sep 7. How does patent data supercharge R&D? Eureka by Patsnap; [accessed 2019 Sep 9]. https://www.patsnap.com/blog/ip-data-supercharge-rd

What is in a Patent DocumentLSM3244

21© NUS Libraries 2019

HOW to Read a Patent Document

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For more details about how to read a patent,

see Patent Libguide(http://libguides.nus.edu

.sg/patents)

Fields Generally consist of

Bibliographic Data/ Information

Patent Number; Type of Patent [e.g. granted or application]Title; Inventor Name; Assignee Name; Publication/Issue Date; References; AbstractsClassification Numbers [can use to search for similar patents]

Drawings - May contain drawings

Descriptions (of the Invention)

- Background of the Invention [e.g. problem trying to solve, summary of what is known]- Detailed description of the invention - May contain examples

Claims [defines legal boundaries of the patent document]

- May consist of: Independent Claims, Dependent Claims- Usually starts with phrases like “I claim”, “We claim”, What is claimed is”, “The invention claimed is”

How to Read a Patent DocumentIndependent Claims

“Generally an independent claim is one that does not refer to any other claim. Some independent claims may refer to other claims….”

Dependent Claims

“A dependent claim can depend upon one or more independent claims or one or more dependent claims….”

Source: Guide To Construction - Independent And Dependent Claims. Intellectual Property Office of Singapore; [accessed 2019 Aug 7]. https://iposinternational.com/guidelines/construing-specification-claims/guide-to-construction/independent-dependent-claims/

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HOW to Read a Patent Document (Google Patents)

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US7074391(PDF version)

HOW to Read a Patent Document (Google Patents)

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US7074391(PDF version)

Patent Classifications

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One way to search patents is using patent classification

Search patents more effectively

Different patent classification systems International Patent Classification (IPC) used by >100 countries

Cooperative Patent Classification (CPC) partnership between the United States Patent and Trademark Office (USPTO) and the European

Patent Office (EPO)

United States Patent Classification (USPC)

Can use patent classification to search for old patents or patents in foreign languages

International Patent Classification (IPC)

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Source : https://worldwide.espacenet.com/help?locale=en_EP&method=handleHelpTopic&topic=ipc

International patent classification (IPC)

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Source : https://worldwide.espacenet.com/help?locale=en_EP&method=handleHelpTopic&topic=ipc

A Very Simple Timeline - Patent Filing Process

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Inventor File for Patent

Publication of Patent Application

Typically published 18 months after the filing date of application

Publication of Granted Patent

May take up to several years before a patent is granted

Generally, protected for 20 years from date of filing

Patents may be abandoned or may expire earlier. Patents may also be applied or filed in multiple countries.

Google Patents

Searching for patents related to the scientific presentation

Identify keywords

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(RNAi OR “RNA interference” OR “gene silencing” OR “RNAi Therapeutics”) AND Inflammat* AND ….

Search Terms Connector Alternative Words / Synonyms

Concept 1 RNAi OR “RNA interference”“gene silencing”“RNAi Therapeutics”

Connector AND

Concept 2 Inflammatory OR Inflammation

Connector AND

Concept 3

Exercise Using Google Patents

Q2 & Q3. Search for patents related to the scientific presentation

Novelty aspect | Utility aspect | Non-obviousness aspect

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https://patents.google.com/advanced

https://patents.google.com/

How to Find Patents Using PatsnapLSM3244

32© NUS Libraries 2018

Quick Comparison of 3 Patent Databases

Patsnap The Lens Google Patents

Coverage (information from their websites)

Over 130 million patent publications + DocDB (covers nearly 100 jurisdictions)

Over 111 million documents BibliographicDocDB (covers nearly 100 jurisdictions)Full Text and ImagesUS, EP, WIPO PCT, Australia

Over 120 million patent publications from 100+ patent offices

Semantic Search or similar functions

Yes (by publication number or text with at least 2000 characters). Retrieved up to 1000 relevant documents.Document level – “Similar Patents” Function

No No separate search option

Document level – have “Find Prior Art” or “Similar” Functions

Scholarly Works (foundin patents document) /Non Patent Literature (NPL)

Listed but not hyperlinked in patent documents (citations)

Start search either by patents or scholarly works.Scholarly data from PubMed, CrossRef, Microsoft AcademicScholarly works that found in Lens.org are hyperlinked.

Can includes NPL from Google Scholar at searching screenListed but not hyperlinked in patent documents (citations)

Landscape Maps Yes No No

Patent Analysis YesPatsnap - Overview : 7 options e.g. Application Trends, Top Assignee(s) with further subtopicsPatsnap Insights – Company and Technology Dashboards, each with breakdown by subtopics

Yes

Display “Graphical Analysis”: up to 11 options e.g. Top 10 inventors

Yes

Display 3 options: (assignee, inventors, CPCs) e.g. top assignees

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Patent Libguide

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For more information on patents, please visit our Patent Libguide @

http://libguides.nus.edu.sg/patents

Login via :NUS Libraries Portal (http://libportal.nus.edu.sg)

Login : Patsnap

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Tips:You can also access Patsnap via Patent Libguide(Database tab)(http://libguides.nus.edu.sg/patents)

Additional Information:How to Find Patents Using Patsnap

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See end of Powerpoint presentation for information on other types of searches

• Semantic searching• International Patent Classification• Similar Patents • Citation Search

Patsnap - Keywords SearchingHelp on Patsnap Search Operators, Syntax, etc.

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Go to Search Helper for more tips: Search Syntax Tab; Use of stemming and wildcards

Operator Explanation Example

AND 2 keywords must be found in document apple AND orange

OR Either keywords found in document apple OR orange

NOT 1st keyword must be found but exclude 2nd

keywordapple NOT orange

“ “ Keywords within quotation marks must be next to each other in the order specified

“apple juice”

( ) Using parentheses to define search order (apple OR orange) NOT juice

* Replace a string of characters function*

$Wn Search words within “n” words of each other, in any order

vitamins $W5 nutrients

$WS Search words within SAME sentence vitamins $WS nutrients

Note: Some of these operators may not work when stemming is “ON” (default mode)

To change, go to and click on Preferences tab

Patsnap Insights & Landscape MapsLSM3244

38© NUS Libraries 2018

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Current Affairs(newspapers, websites, industry reports, etc.)

Patents(patent documents, patent analysis on company & industry, etc.)

Resources- Patents

Non patent literature(journal articles, books, conference papers, reports, standards, etc.)

- Findmore@NUSLResources- Engineering- Medical- Science- Standards

Legal Information(Statutes, Law Reports, Patent Legal Information, etc.)

ResourcesLaw

Business Information(country, industry, consumer, etc.)

Resources- Business

Social Media(Blogs, forums, etc.)

Factors To Consider #

TechnologyPast, Present, Future

Patent Activity

PESTLE AnalysisPoliticalEconomicSocialTechnologyLegalEnvironment

Drivers & Challenges

Key Players & Jurisdictions

Etc.

# Adapted from:How to analyse markets using innovation data : research document framework. Patsnap Academy; [accessed 2019 Oct 8]. https://www.patsnap.com/hubfs/Academy/Course%20Material/Research%20Document%20Template.pdf

Re

search

Top

ic

Types / Sources of

Information to Check

StatisticsResources- Singapore- Others

Patsnap Insights

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Provides business intelligence information on companies and industries

Assess opportunities and threats, find valuable information etc. about the company or technology

The data is based on information extracted from Patsnap database

• For more information on patents, please visit our Patent Libguide (NUS Subscribed Databases (http://libguides.nus.edu.sg/c.php?g=145610&p=954535)

• Three ways to Search• Results page in Patsnap• Access directly to Patsnap Insights Dashboard• Workspace

Patsnap Insights

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Additional Help- Quick guide on finding company

information- Quick guide on finding

technology information

Patsnap Website- Additional Help on Patsnap Insights

Patsnap Landscape Maps

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How the patents are organized:- “patent analysis algorithms to create what is essentially a self-organising map”- “Similar patents are positioned closer together, and different patents are spaced

further apart”- “the mountains, where patents will be clustered, represent areas of high activity and

the low lying areas represent lower levels of patent activity”- Clusters based classification codes and semantic analysis of keywords (title/abstracts)

Sources: Patsnap Help : Using The Landscape Tool & How are patents assigned to each category in Landscape

Patsnap Landscape Maps

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Additional Help (from Patsnap Website):- Help on Landscaping

How to Access- From Search Results

Sets- Workspace

Patsnap Landscape Map Exercise

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Q5 & Q6: Create a Landscape Map

Create a patent landscape analysis of patents related to RNAi therapeutics

Identify major technology trends and innovation Describe one company that also uses RNAi technology for

therapeutic

Feedback & Contact

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Please also give us your feedback at end of today’s session at

http://bit.ly/sclib-survey

For queries or request for advisory session, please contact:Loh Mee LanEmail: lohmeelan@nus.edu.sgScience Resource Librarian, NUS Libraries

Dr Magdeline NgEmail: slbnttm@nus.edu.sgScience Resource Librarian (Chemistry), NUS Libraries

Science Library Info Desksclib@nus.edu.sg6516 2454

Additional Powerpoint SlidesLSM3244

46© NUS Libraries 2018

Additional Guides on Searching Patsnap

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Go to Patent Libguide : Databases

Other Search Methods - Semantic SearchPatent Number: US7074391

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Enter patent number or a paragraph of text

Other Search Methods - Semantic SearchPatent Number: US7074391

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Retrieve up to 1000 patent documents

Other Search Methods – Patent Classification

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Patent Document PageRetrieve Other Relevant Patents Using:

• Patent Classifications

Other Search Methods – Patent Classifications

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Retrieve Other Relevant Patents Using:Patent Classifications

Other Search Methods – Patent Classifications

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Classification Tab

Retrieve Other Relevant Patents Using:Patent Classifications

Other Search Methods – Similar Patents

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Patent Document Page

Retrieve Other Relevant Patents Using:Similar Patents

Other Search Methods – Citations

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Patent Document Page

Retrieve Other Relevant Patents Using:Citations

Other Search Methods – Citation Map

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Patent Document Page

Retrieve Other Relevant Patents Using:Citation Map