Low or Zero budget Startup Product and Enterprise Marketing

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arispapag Hello.

description

Low or Zero budget Startup Product and Enterprise Marketing

Transcript of Low or Zero budget Startup Product and Enterprise Marketing

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arispapag

Hello.

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arispapag

Aris Papagrigoriou.UX / Interaction / Interface Designer

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Know your AudienceTraditional People

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Low / No budget Marketing

Door-to-door approach

Pre-Product Website

Strong Brand

Smart Taglines

Social Media

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Tipping PointPeople actually want this

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First Customer

2010

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First Customer Base

People Realised the Value

Ready to PAY for it

Paying Beta Testers

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Brand AwarenessRecognition

Word of Mouth

Printed Ads in Small Retail press

National / International Press

Innovation Awards

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Strong Customer Base

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Re-branding

New logo

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Re-branding

New Website

Clear Simple Message

Clear Benefits and Value

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expo

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Expo experience

Covered Costs!

Face to Face Product Demo

New Customers

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Hundreds of Customers

2013

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DataRetail selling Points

Valuable data

Enterprise Business Intelligence

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Brand Differentiation

Different audience. Different Brand

Differentiated Marketing approach.

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arispapag

Thank you.