Lou Cameron pp
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Transcript of Lou Cameron pp
![Page 1: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/1.jpg)
Roles in the Crea.ve Industry
Presenta.on to the 3rd year students Cardiff School of Art & Design
26th January 2010
By Louisa Cameron
![Page 2: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/2.jpg)
Key roles
• Studio manager
• Art director
• Print produc.on
• Art buyer
• Project management
• Event management
• Client side/design management
![Page 3: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/3.jpg)
Studio manager
• Design/branding/digital agencies
• Adver.sing agencies
• Manage work load – schedule
• Resourcing, freelancers
• Commissioning – photographers, illustrators, copywriters
• Print buying
![Page 4: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/4.jpg)
Art director
• In design/adver.sing agencies
• Magazines/Book publishing
• On‐line publishing
• Interpret designers’ brief
• Commission photography/illustra.on, typography
• Cast models, commission model making
• Art direct shoot
![Page 5: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/5.jpg)
Print produc.on
• In design/adver.sing agencies
• Printers
• Book publishing
• Write print spec with designers
• Obtain compe..ve quotes
• Check proofs, pass on press
![Page 6: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/6.jpg)
Art buyer
• In adver.sing agencies
• Book publishing
• Commission photography/illustra.on
• Liaise with agents
• Obtain compe..ve quotes
![Page 7: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/7.jpg)
Project management
• Ad agencies
• Design/branding agencies
• Digital media
• Don’t be a bean counter
• Collabora.on
• Integral to the design process
• Professional friend
![Page 8: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/8.jpg)
Team work
![Page 9: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/9.jpg)
Eek!
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Event management
• Specialist companies
• Latest technology
• Large budgets
• Travel abroad
• Wide mix of clients
![Page 11: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/11.jpg)
Client side
• Corporate communica.on department
• Art organisa.on/museum
• Gallery
• Design management
• Photographic/illustrators’ agent
![Page 12: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/12.jpg)
Useful skills
• Programmes
• Proof reading
• Print knowledge
• Digital language
• Networking
• Knowledge is power
• Small industry
![Page 13: Lou Cameron pp](https://reader030.fdocuments.net/reader030/viewer/2022020323/568c37b21a28ab02359c7aa9/html5/thumbnails/13.jpg)
Help
• Project management – process but not to build a ba_le ship
• Print produc.on
• Organisa.ons
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Thank you
I hope these words were of inspira.on to you.
Happy crea.ve careers!