PARTNER STORY

OPPORTUNITY

Lotte Cinema World Tower wanted a,

groundbreaking, unmatched and immersive

cinema experience, featuring DCI-compliant,

4K resolution, and a significantly brighter

picture than projector-based alternatives.

SOLUTION

Samsung and HARMAN delivered the

Samsung Onxy Cinema LED Screen and JBL

surround audio system, featuring a 34 feet

wide screen that delivers a stunning HDR

picture, infinite contrast, and 4K resolution,

with brightness nearly 10 times greater

than typical projectors. The sound system

includes JBL loudspeakers and subwoofers,

BSS networked audio and Crown amplifiers.

LOTTE CINEMA WORLD TOWER, SOUTH KOREA

Samsung and HARMAN partnered to deliver a groundbreaking cinema experience at

Lotte Cinema World Tower, installing the Samsung Onxy Cinema LED Screen and JBL

Sculpted Surround™ audio system.

The first DCI-compliant cinema LED screen and stretching nearly 34 feet wide, the

Samsung Onyx Cinema LED screen was installed in Lotte's SUPER S theater, delivering

stunning HDR picture quality, true black colors, infinite contrast, and ultra-sharp 4K

resolution, with peak brightness levels nearly 10 times greater than projector-based

alternatives. The Onyx screen features a state-of-the-art JBL Sculpted Surround sound

system, which delivers immersive, high-impact sound and consistent wall-to-wall

coverage.

This integration enhances the listener experience while expanding the audio "sweet

spot" within the theater, ensuring that all attendees can enjoy the same exceptional

audio presentation regardless of seat location. Audio integrator Kinoton Korea assisted

Samsung and HARMAN Professional Solutions at the Lotte Cinema World Tower

installation, providing valuable expertise in deploying and configuring the JBL

audio system.

"The Samsung Onyx Cinema LED display in Lotte Cinema SUPER S sets a new standard

for the cinema industry in terms of accurate color reproduction and dynamic picture

quality," said Chris Bae, CEO, Kinoton Korea. "Traditional projections screens are

acoustically transparent, allowing the front speakers to be located directly behind the

screen. JBL specially tuned the custom Sculpted Surround system speakers to produce

a phantom center image that appears to originate from behind the screen, despite

the speakers being suspended overhead. The combination of Samsung and HARMAN

solutions produces an unparalleled cinematic experience for every seat in the theater."

“ The combination of Samsung

and HARMAN solutions produces

an unparalleled cinematic

experience for every seat in

the theater.”

CINEMA

Perfectly integrated with an innovative all-HARMAN audio solution that incorporates

the best of Crown amplifiers, BSS signal processing, and JBL Professional's exclusive

Sculpted Surround technology, the Onyx Sound reproduces today's dynamic soundtracks

with stunning clarity and detail. The sound system at Lotte Cinema World Tower is

comprised of an array of JBL cinema speakers suspended around and above the

Samsung Onyx screen, including three JBL 3733 screen array loudspeakers, 12 JBL

9300 cinema surround loudspeakers, two JBL 9350 high impact cinema surround

loudspeakers, and four JBL 5628 dual 18" cinema subwoofers. Processing is provided by

a BSS networked audio system, and the entire system is powered by four Crown

DCi 4|1250 amplifiers.

"HARMAN Professional cinema audio solutions are renowned for their exceptional

performance in movie theaters worldwide, and although we have been involved in this

space for a long time, the SUPER S theater stands out for several reasons," said Ramesh

Jayaraman, VP & GM of HARMAN Professional Solutions, APAC. "Not only is it a perfect

example of how we complement Samsung's cutting-edge video technology, it showcases

HARMAN's ability to provide a world-class audio experience for a totally new type of

screen and cinema environment. We want to thank Kinoton Korea for their expertise and

excellent customer service during the installation, ensuring an unparalleled audiovisual

experience for audiences. This is just the beginning of many exciting opportunities as we

enter into the next generation of theater design."

Since the Lotte World Cinema Tower installation, the project was honored with the

prestigious Special Achievement Award from CineAsia. Samsung and HARMAN have

also installed Onyx Screens and JBL Sculpted Surround systems at Major Cineplex Siam

Paragon in Thailand, Wanda Cinemas Wujiaochang Theater in Shanghai, China, Lotte

Cinema Centum City in Busan, South Korea, Arena Cinemas Sihlcity Theater in Zurich,

Switzerland, and Pacific Theatres Winnetka in Los Angeles, California.

“HARMAN Professional

cinema audio solutions

are renowned for their

exceptional performance in

movie theaters worldwide,

and although we have been

involved in this space for a

long time, the SUPER S

theater stands out for

several reasons. Not only is

it a perfect example of how

we complement Samsung's

cutting-edge video

technology, it showcases

HARMAN's ability to

provide a world-class audio

experience for a totally new

type of screen and cinema

environment.”

© 2018 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Inf inity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specif ications and appearance are subject to change without notice.

ABOUT HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for

automakers, consumers, and enterprises worldwide, including connected car systems,

audio and visual products, enterprise automation solutions; and services supporting the

Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,

Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and

the entertainment venues where they perform around the world. More than 50 million

automobiles on the road today are equipped with HARMAN audio and connected car

systems. Our software services power billions of mobile devices and systems that are

connected, integrated and secure across all platforms, from work and home to car and

mobile. HARMAN has a workforce of approximately 30,000 people across the Americas,

Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of

Samsung Electronics Co., Ltd.

CONTACT

For PR Inquiries:

David Glaubke

Director, Public Relations

HARMAN Professional Solutions

david.glaubke@harman.com

+1 (818) 895-3464 Office

+1 (818) 470-7322 Mobile

FOR APAC

RV Ramachandran

Marketing Director - Asia Pacific

HARMAN Professional Solutions

108 Pasir Panjang Road

#02-08 Golden Agri Plaza

Singapore 118535

TEL No: +65-6870-5000

DID No: +65-6870-5092

Mobile: +65-9146-2464

Email: RV.Ramachandran@harman.com

“ The Samsung Onyx Cinema

LED display in Lotte Cinema

SUPER S sets a new standard for

the cinema industry in terms of

accurate color reproduction and

dynamic picture quality.”

PRODUCTS USED

CROWN DCI 4|1250 AMPLIFIERS

BSS NETWORKED AUDIO SOLUTION

JBL 9300 CINEMA SURROUND LOUDSPEAKERS

JBL 3733 THREE-WAY SCREEN ARRAY CINEMA LOUDSPEAKERS

JBL 9350 HIGH IMPACT CINEMA SURROUND LOUDSPEAKERS

JBL 5628 DIA; 18" CINEMA SUBWOOFER

SAMSUNG ONYX LED CINEMA SCREEN