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I am a Creative Designer dedicated to enhancing the aesthetic of the world. Although this hasn’t always been my profession, I have always been in love with design. I obtained an advanced diploma in animation and new media where I was given the opportunity to be creative on a digital platform. This was where I developed a keen interest in taking projects from concept to completion.

I have travelled and lived in a number of interesting places in Southern Africa as well as abroad. During this time I gained valuable experience in sales, marketing and tourism related industries.

All the while design had been my mistress, and at some point we all have to make it official and commit. However, when I am not getting creative I enjoy spending time with my family and my chosen family. I am addicted to good movies, criticising adverts and looking for new challenges.

Do you have one for me?

Contents

Please feel free to make use of the hyperlinks available to view my work on client websites and social media platforms.

Part One

Commercial PiecesBrandingLogo DesignDesign for PrintPhoto ManipulationIllustrationTattoo Art

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Part Two

Non-Commercial PiecesGraphic ArtStoryboard ArtSketchbookContacts

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Part One

Commercial Pieces

Home page created for Comline Wilson Attorneys.See http://cwattorneys.co.za/

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Branding - BuildingInterior and exterior office branding for Waco International.

Office interior: wallpaper atlas under vinyl on glass Office exterior; vinyl on glass

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Branding - VehicleVehicle branding for Waco Africa and companies under the Waco International umbrella. The concept was designed in Photoshop and adapted for vector design.

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Branding - BoatIn aid of the Smile Foundation, Waco International, Facing It, The Wolkat Group and Forever Wild are sponsors of the South African team in The Taliskey Whiskey Atlantic Challenge. I take particular pride in having created the ‘We are Waco International’ boat logo as well as the original logo for the boat’s name, ‘TIDE’ (See logos page).

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Branding - ClothingBranded Clothing for The Talisker Whiskey Atlantic Challenge using one of the variations of the Waco International boat log, embroidered and printed (see logos page).

Cap with logo embroidered on the front. The Talisker Whiskey Atlantic Challenge t-shirt with logo printed on the back.

T-shirt with logo printed on the front

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Logo Design The Talisker Whiskey Atlantic ChallengeKnown as the world’s toughest row. More people have been into space or climbed Everest than have rowed the Atlantic. A 92 day race battling against hurricanes, 50 foot waves and near starvation. Listed below are graphics and logos designed for the South African team under the sponsorship of Waco International.

We are

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Logo Design Abacus Space SolutionsAbacus Space Solutions manufacture and distribute modular building units. The company has various products and services available for specific modular preferences. Listed below are logos designed for 3 of these particular products and services. See http://www.abacusspace.co.za/content/5107/0/ezeelearn

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Vehicle Branding Concept

Logo Design

Rustic and colonial, Vintage Camps Africa is based outside Hwange National Park, Zimbabwe. This logo was created to emulate a colonial emblem and banner with colouring relative to its era. However, the simplicity of the graphics resembling tents and then flipped over to resemble birds flying into the sunset is a fresh step away from the generic, complexity of the ‘victorian’ type logos that are the norm. See http://vintagecamphwange.com/

Vintage Camps Africa

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Vehicle Branding Concept

Logo Design

Christie Jensen is a professional artist who specializes in collectable auto mobile art, The first painting she ever sold was that of a VW bus. Since her humble beginnings she has always used the bus as her trademark. This logo is designed to replicate and simplify her trademark bus in conjunction with her name as an artist. See http://www.artbychristiejensen.com/

Art by Christie Jensen

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Logo Design Artisan Meats: Clients choiceArtisan Meats is a new cured meats franchise for the Zimbabwean and Namibian markets. The A’s in the logo are designed to emulate meat knives on a magnet running through the text. The client was looking for a sophisticated and clean logo unlike the generic butchery logos.

Vehicle Branding Concept

meats meats

meats

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Billboard Designed for Rochester Furniture along the N1, Just before The Mall of Africa turn off.

Design for Print

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Rochester Furniture: Leather CampaignLeather Campaign flyer was an opportunity to take a step away from lifestyle shots and focus primarily on product. The cover and back pages are product photographs with backgrounds created entirely in Photoshop CC. The campaign mediums were Print, Google and Social media platforms.

Final Printed A4 Flyers

Design for Print

Front Page Artwork

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Rochester Furniture: Eat Sleep Live CampaignBefore and after artwork created from a lifestyle shot using Photoshop CC. The campaign mediums were Print, Google and Social media platforms.

Design for Print

Original Photograph

Manipulated Photograph Final Printed A4 Flyers

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Rochester Furniture: E.L.F. Specials CampaignThe E.L.F. Specials campaign was based around the the idea of viewing the Rochester Furniture team in the same light as Santa's Elves, working tirelessly throughout the year to bring you the best festive season, delivering the best service and doing so with a smile. E.L.F. is also an acronym for "Exclusive, Lifestyle, Furniture". Having lead this campaign the magnitude of marketing done from: photos-hoots, Flyers, Bi-weekly Flyers, Newspaper and radio advertising, web, Google and social media advertising and competitions, point of sale banners, life size cut-outs and outfits just to name a few.

Design for Print

8 Page Catalogue Layout Life Size Cut-Outs

Staff Kitted out in E.L.F. Gear

Store Branding (Vinyl)

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Rochester Furniture: Point of SaleArtwork created in Photoshop CC. Icons created in Illustrator CC. Layout created in InDesign CC.

Design for Print

R15 995R745p/m x 36 months* R1 600 deposit | Finance Price* R26 823 Finance price based on 19,7% interest rate*

ANGELO Daybed & Ottoman

Chaise: W-900mm, D-2150mm, H-960mm. Sofa: W-2100mm, D-960mm, H-960mm. Ottoman: W-800mm, D-500mm, H-500mm

A3 Correx A0 Banner

Colour Options QR ScannerAfter a few attempts of trying to portray various materials and their colour options without crowding and over complicating artwork a simple yet effective solution was found using an icon in the form of a QR Scanner code. Simply scan the icon with your hand-held device and all the available colours for a specific product are available at your finger tips. This icon is now a regular feature in Rochester artwork. Eureka!

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Because every child deserves to smile.

South Africa’s Smile Foundation is dedicated to transforming the lives of disadvantaged children living with treatable facial conditions such as Cleft Lip and Palate, burns and facial paralysis. We bring people together to provide expert surgical intervention and pre, during and post-operative care through seven academic hospitals nationwide.

Your generous support makes this all possible, thank you.

Smile Foundation SA @SmileFundSA Smile Foundation SA

0861 ASMILE (276 453) www.smilefoundation.co.za

SMS “Smile”to 38413 todonate R10

4282_SmilePrintAd_Kulula_V1_150812.indd 2 2015/08/12 2:40 PM

Design for PrintFinal artwork for a magazine layout print ready and approved by client (left) and a photograph of the layout which was used in the Kulula.com in-flight magazine for August 2015 (right).

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Final artwork for a brochure print ready and approved by client (left) and a photograph of the brochure itself September 2015 (right).

Design for Print

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April Edition // 2016

/BBDcombinedintelligence

/BBDSoftwareDevelopment

/company/bbd

/bbdsoftware

/BBDSoftware

www.bbd.co.za

InterviewsWrong Directions

Traffic JamsFree Vending Machines

The BBD Experience

Artwork concept of the front, spine and back for the BBD Bulletin, April 2016 Edition.

Design for Print

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The Bauma Conexpo is one of the largest construction orientated conventions in South Africa. Industry giants such as Waco International and the companies under its umbrella attend this event annually. This 25m2 x 25m2 stand was comissioned by Waco Africa to showcase its Southern African counterparts. A total of 16 signs representing these companies were created for the branding of the stand. Below is a panoramic view of the the entire stand followed by images of it from various angles. See http://www.bcafrica.com/

Design for Print

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www.formscaff.com

Support When You Need It Most

Event Branding - Banners

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Support When You Need It Most

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Support When You Need It Most

Support When You Need It Most

Support When You Need It Most

Corporate IdentityA brand logo is a visual statement of a company’s vision, values, strength and integrity. By following a corporate identity manual, you help define an organisation for its customers, partners, and employees. Equally important, you help them recognise, differentiate, and remember the brand. It is an extremely valuable asset and a corporate identity guide (CI) is produced to help people who use the brand to understand how it must be correctly and consistently applied. It offers a framework for making and evaluating creative decisions

Corporate Identities are generally a long and meticulous process involving consistency and detail and therefore it is not ideal to place a full corporate identity into a portfolio. So to briefly demonstrate creativity and consistency three panels from two companies have been extracted and placed below.

Merchadise and Web Vehicle Branding Banner Branding

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Wallpaper DesignBelow are a few concepts created for wallpaper designs. On the left are concepts intended for a Spanish themed restaurant and on the right are concepts for a private home theatre. These designs were created almost entirely in Adobe Photoshop however the pattern in the two top left images was created in Adobe Illustrator.

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Wall ArtworkWall artwork applied as part of the decor for the opening of a store at Maponya Mall, Soweto.

Wallpaper Panel

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T-Shirt DesignThese novelty shirts were designed and printed for retail at Lusito Land April 2015.

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Before and after artwork created from a lifestyle shot used in various print and digital campaigns.

Before

Photo Manipulation

After

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Before and after artwork created from a stock image used in various print and digital campaigns.

Before

Photo Manipulation

After

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Deep EtchingWhen it comes to deep etching, it is more about the patience and precision than the technicalities of the execution. Formscaff are a large formwork and shoring company who take pride in the flagship red colouring of their brand and products. for this particular project they wanted the red colour to be emphasized in these images for their website. See http://formscaff.com/

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IllustrationI was commissioned to illustrate 12 portraits of ANC presidents from 1912 to date. I drew the portraits with pencil on A3, upon conclusion they were expanded into large, individual drop-down banners to about 8m x 1m each. The banners were used as the backdrop behind the podium at the opening of parliament at the Cape Town International Convention Centre (CTICC) in February 2009. Below are illustrations of the more iconic leaders in recent history.

TamboMandela Zuma Mbeki

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Moroka LuthuliPresident Zuma takes the podium, with the portraits dropping down from the ceiling and spanning the length of the stage.

Illustration

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Tattoo ArtCreating an ambigram is like solving a puzzle, the process is a case of trial and error until the pieces fit. Ambigrams are generally a word or phrase that remains identical when rotated 1800. This is the case with the design at the top half of the page with reads ‘Good Intentions With Bad Results’ upon closer inspection.

Ambigrams however don’t necessarily have to remain the same once flipped over for example the design at the bottom half of the page reads “Jodi’ and when it is rotated it reads ‘Mitch’.

‘G O O D I N T E N T I O N S W I T H B A D R E S U L T S’

‘JODI’ ‘MITCH’

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1) A photograph of the tattoo.

Tattoo ArtIn this particular case the client had obviously made a bad decision regarding the original artwork and wanted it to be rectified with a tribal cover-up piece relative to new beginnings and spreading your wings. The steps from concept to completion are listed below.

The Challenge The Result

2) The solution to making the tattoo symmetrical was to duplicate it in Photoshop and and flip it horizontally onto itself to create a ‘skeleton.’

3) With an even image to work with, execution of a pencil outline for a tribal design concept was created.

The process from concept through to completion

The final art work, traced in Adobe illustrator as a perfectly symmetrical vector image

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Part Two

Non-Commercial Pieces

Created as a gift. The leaves are butterflies, the outline of the tree and roots create a skull.

The person this was create for is a Gemini (twins), hence the identical people under the

tree branches, also double as eyes in the ‘skull.’

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A gift to a close friend for his wedding day

Photograph

Illustration

Artwork (Pencil)

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Graphic ArtGraphic art is something that allows you to reach into the deep, dark corners of your mind’s eye and become creative with various techniques.

Raven’s Moon Raven’s Blade

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Chainj Demons Demise

Graphic Art

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Graphic Art

Head-hunter Consumed

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Graphic Art

Big Nasty Coming or Going

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Graphic Art

Night’s Perversion Big Bang

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Storyboard ArtSketched, inked and edited in Photoshop.

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SketchbookA handful of possibly thousands of doodles and sketches created on a daily basis.

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Thank you for taking the time to look through my portfolio. Feel free to contact with me via Facebook, Google+, Linkedin, Twitter or Behance

Employment:Rochester Furniture Jan 2016 - presentPosition: Creative/Graphic DesignInhouse design for branding, print, web, layout, signage, logo. See http://rochester.co.za/

The Red Quarter Aug 2014 - Dec 2015Position: Creative/Graphic Design Agency design for branding, print, web, layout, signage, logo. See http://theredquarter.co.za/

The Victoria Falls Steam Train Company Jan 2012 - June 2014Position: Marketing and Sales ManagerHandling of social media, design, distribution of collateral and promotion.

Education:City Varsity 2006 - 2009Advanced Diploma in Animation and New MediaProficient in Adobe InDesign, Illustrator and Photoshop CC

Phone: (+27) 76 777 3797Email: lornesteeldesigns@gmail.com

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L O R N E S T E E L