Lonavla Square -Leasing Presentation.ppt (66 kms) Local ... Lonavala (local population) ......

1www.beyondsquarefeet.com

Description: Shopping & Entertainment centreDescription: Shopping & Entertainment centreLocation: Lonavala, Pune

Mall GLA: 1,20,000 sq.ft.Levels: G + 1 floorsLevels: G + 1 floors

Fit-outs: Third quarter 2010


First & only ‘Mall’ in Only Multiplex Grand Entrance & Large FECLonavala in a 20 kms radius Ambience

High Street Location 13 Kitchen Food Court 2 level Car Park 1.2 Lakhs sq.ft . GLA

Mall Positioningg

www.beyondsquarefeet.com

About Lonavala Square… qLonavala Square will Redefine the Paradigm of Shopping, Eating andLonavala Square will Redefine the Paradigm of Shopping, Eating andLonavala Square will Redefine the Paradigm of Shopping, Eating and Lonavala Square will Redefine the Paradigm of Shopping, Eating and

Entertainment for the entire Family by focusing on Ambience, Food & Fun Entertainment for the entire Family by focusing on Ambience, Food & Fun

and catering to the Value , Lifestyle & Aspirational customer.and catering to the Value , Lifestyle & Aspirational customer.

An offering to enhance the vacationer’s holiday experience,

A ‘galleria’ of aspirational brands at value prices for customer delight!

A one stop spot to dine, entertain, relax, curl back in leisure and spend

quality time with family and friends.


LOCATIONLOCATIONLONAVALA

MavalTaluka

7

Target Market Analysis

Tourist Tourist l til tipopulationpopulation

60,000 tourists weekly60,000 tourists weekly

MumbaiMumbai(96 kms)(96 kms)

PunePune(66 kms)(66 kms)

Local Local CatchmentCatchmentCatchmentCatchment3,00,000 appx.3,00,000 appx.


Catchments Area Analysis -Lonavala (local population)

Population of Lonavala is approx. 3,00,000Population of Lonavala is approx. 3,00,000Majority of the population in the catchment area is Majority of the population in the catchment area is Self Self j y p pj y p pEmployed/ Business EntrepreneursEmployed/ Business Entrepreneurs

Currently locals rely on Currently locals rely on Shivaji Shivaji PutlaPutla market for all purchasesmarket for all purchasesy yy y jj ppLocals stated a lack of options for branded apparel, electronic Locals stated a lack of options for branded apparel, electronic goods and multiplex in Lonavalagoods and multiplex in Lonavala

www.beyondsquarefeet.comSource: Market Source: Market Search India Pvt. Ltd. Search India Pvt. Ltd.

Catchments Area Analysis -Tourist Population

Tourist flow in Lonavala is over 60,000 per week.Tourist flow in Lonavala is over 60,000 per week.About 58% of these tourists visit Lonavala atleast once every 6 About 58% of these tourists visit Lonavala atleast once every 6

h dh d h k dh k dmonths and months and 79% tourists come here on weekends.79% tourists come here on weekends.The 92 Hotels & Resorts in Lonavala, with a capacity of over 2, 446 The 92 Hotels & Resorts in Lonavala, with a capacity of over 2, 446

j 59% t th h thj 59% t th h throoms enjoy 59% occupancy rate through the year.rooms enjoy 59% occupancy rate through the year.Also, about 78% of these tourists come here by car.Also, about 78% of these tourists come here by car.M j i f hi i l i b l 21M j i f hi i l i b l 21 35 b k35 b kMajority of this tourist population belongs to 21Majority of this tourist population belongs to 21--35 age bracket 35 age bracket falling in SEC A1, A2, B1falling in SEC A1, A2, B1Leisure activity is the main purpose behind a trip to LonavalaLeisure activity is the main purpose behind a trip to LonavalaLeisure activity is the main purpose behind a trip to Lonavala.Leisure activity is the main purpose behind a trip to Lonavala.

www.beyondsquarefeet.comSource: Market Source: Market Search India Pvt. Ltd. Search India Pvt. Ltd.

For the RetailerFor the Retailer

Lease ModelLease Model

Professional Mall managementProfessional Mall management

C i ll iC i ll iConsistent mall promotion Consistent mall promotion

Special events & promotion areaSpecial events & promotion areaSpecial events & promotion area Special events & promotion area

Exhibition / Sale SpaceExhibition / Sale Space

Smoking areaSmoking area


For the CustomerFor the Customer

Water Coolers & ToiletsWater Coolers & Toilets

h l h b lh l h b lWheel Chair accessibility Wheel Chair accessibility

Central Music & PA systemCentral Music & PA systemyy

WiWi--FI connectivityFI connectivity

ATMsATMs

CCTV with MonitoringCCTV with MonitoringCCTV with Monitoring CCTV with Monitoring

Mobile Charge UnitsMobile Charge Units


Amenities

Ample Basement and Open Car Parkingp p g

Lavish Double Height Entrance Lobby

Decorative Atrium

Hi Tech EscalatorsHi-Tech Escalators

Panoramic Capsule Elevators

Concealed Telephone & Cable TV Wiring in each shop

Fire Fighting System

Modern ToiletsModern Toilets


Our Zoning approach Our Zoning approach

The entire zoning of Lonavala Square has been done with one single science of shoppingwith one single science of shopping…

to promote that critical aspect of shopping…

IMPULSE !!!IMPULSE !!!The proposed zoning & tenant mix will promote both

fl d fl i h f f ll l di ib dfloors as a ground floor, with footfalls evenly distributed


Lower Ground

A FEC spread over 17,000 sq. ft. will have manyA FEC spread over 17,000 sq. ft. will have many new rides, games & fresh entertainment ideas,

which will keep the customers coming back. This would be the first of its kind in Lonavala & wouldwould be the first of its kind in Lonavala & would

cater to the locals as well as the huge tourist population.


Ground Floor

Predominately Ladies & Mixed Fashion, with Jewellery & Accessories, Bags & Leather, Ladies Footwear, Health & Beauty, Household & gifts,

Lingerie cafes etcLingerie, cafes, etc.

Thus Creating a very youthful atmosphere !!!


First Floor

Emphasis on the Food Court with over 13 kitchens along with Men's, Mixed Fashion, Sports brands with a sprinkle of ladies, Accessories,

Bags & Leather, Footwear, Health & Beauty, cafes, etc.g , , y, ,


Contact Us:Contact Us:

To be a part of Lonavala Square Please call us;

Mall Mechanics By:Beyond Squarefeet ™ Advisory Pvt. Ltd.

d l bhNeptune House, 3rd Floor, Karma Stambh,L.B.S. Marg, Vikhroli (west), Mumbai – 400 083Tel: 91. 22. 4215. 5315F 91 22 4215 5314Fax: 91. 22. 4215. 5314 Email: [email protected]


Lonavla Square -Leasing Presentation.ppt (66 kms) Local ... Lonavala (local population) ......

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