Logo. What you have learned… Monograms ◦ Positive and Negative spaces ◦ Create your own...
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Transcript of Logo. What you have learned… Monograms ◦ Positive and Negative spaces ◦ Create your own...
LogoLogo
What you have learned…What you have learned…Monograms
◦Positive and Negative spaces◦Create your ownmonograms by combiningtwo letters.
Typography◦Serif, Slab Serif, Sans Serif, Script,
Decorative typefaces◦Baseline, x-height, cap height,
ascender and descender
Logo Logo A graphic mark or emblem
commonly used by commercial organizations and individuals to promote public recognition.
HistoryHistoryLogos have been around for
several years – 13th century Ancient Egyptians – brand their
domestic animals with hieroglyphs to mark ownership
Ancient Romans – marked their pottery to identify the manufacturer or merchant
TodayTodayYou will see many logos that
identify every company, corporation, product, service or agency
The Art of Logo DesignThe Art of Logo Designhttps://tusd.haikulearning.com/ra
usa/graphicdesign1/cms_page/view/8403908
http://artinspired.pbworks.com/w/page/13819627/Logos
What makes a good logo?What makes a good logo?1. Simple
Allows for easy recognitionGood logos are unique without
being overdrawn.
What makes a good logo?What makes a good logo?2. Memorable
What makes a good logo?What makes a good logo?3. Timeless
What makes a good logo?What makes a good logo?4. Versatile
Ask yourself, is the logo still effective if..◦Printed in one color?◦Printed on a small size?◦Printed on a large scale?◦Printed in reverse (light logo on a dark
background)
What makes a good logo?What makes a good logo?5. Appropriate
Would this type and color scheme be appropriate for a law firm?
Today…Today…Think about what
company/organization or product you will be promoting.
You will create a logo for a company, organization or product
Do not redo any existing logos
Research….Research….Complete the worksheet
Answer all of the questionsResearch your competitorsBrainstorm your company/product on the back page
BrainstormBrainstormWhat will you be promoting?
◦Product or serviceWho are your clients?
◦Hotel, school, candy bar, etc..Who is your target audience?EVERYONE is not an answer.Women, men, students, people that love animals,or wealthy buyers.
BrainstormBrainstormFind your competitors
◦Who are they?◦How are they promoting their
product or services?
Minimum of 10 rough Minimum of 10 rough draftsdrafts
Apple LogoApple Logohttps://tusd.haikulearning.com/ra
usa/graphicdesign1/cms_page/view/8403908
See Ms. Ausa when you are complete◦Worksheet◦10 sketches
Homework – if you do not complete the worksheet today!
Example of existing Example of existing companycompanyhttp://www.noupe.com/design/
creative-brainstorming-50-examples-of-the-logo-design-process.html
Due today…Due today…Logo Design worksheet
(both side… including your brainstorming ideas)
Begin your rough draft
Must be approved by Ms. Ause before you can begin on the computer.
Must complete 5 of the logos you design on the computer
Next Day…Next Day…
AppleAppleLogo rebrand
Simple, inviting and beautiful
Amazon.comAmazon.comHidden Meaning
The arrow points from A to ZAnd it looks like a smile
Fed ExFed ExDouble Meaning
Arrow symbolizes speed and reliability
Different typesDifferent typesWordmarkAbstractSymbol
Logo DesignLogo DesignDo’s
◦Must use your own design, design your own icons.
◦Must utilize the drafts you design.◦Make your design simple,
memorable, and appropriate.
Logo DesignLogo DesignDon’t
◦Copy from an existing logo.◦Copy an existing text.
Text must be changed in some way.
◦Use any icon’s available online. That icon is someone else, not yours.
How to get started…How to get started…Get an approval on your 10 rough drafts, prior to starting your logo in Illustrator.
Illustrator◦File name – KathyL_Logo◦Artboards – 5◦Size – 4” width , 4” height