Location based marketing_overview
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![Page 1: Location based marketing_overview](https://reader034.fdocuments.net/reader034/viewer/2022051816/5458313eaf795994188b5372/html5/thumbnails/1.jpg)
Overview of Location-Based
Services and
How to Get Started with
Location-Based Marketing
Adam Steinberg
Co-Founder, PlacePunch
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Introduction
Adam Steinberg
Co-Founder & CEO
PlacePunch
adam.steinberg@
placepunch.com
678.608.1411
@placepunch
@adams472
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Agenda
Evolution of social media
What is a check-in?
How to check-in
Location-based marketing overview
5 tips for starting with location-based
marketing
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Evolution of Social Media
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2000 2004 2007 2010
Share ideas
Share photos,
updates
Share what
you’re doing
Share where
you are
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What’s causing this change in
social media?
GPS-Enabled Smartphones
•
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Smartphone Affordability
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Smartphone popularization
2004 2010
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Smartphone usage to exceed
flip phone in 2011
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What is a Check-In?
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Check-ins are social location
broadcasting and sharing
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Check-ins connect friends and
venues
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How to Check-In
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Download a check-in application
to your smartphone
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What applications (location-based
services) offer check-ins?
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Check-in at restaurants, stores
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Share check-ins on Twitter,
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Meet friends
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Discover new venues
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Earn badges
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Become the mayor
Foursquare Mayor:
Customer with the most days
checked into your venue over
the last 60 days
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Redeem Check-In Specials
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Why check-in?
Socialize
Earn badges; Become the mayor
Receive offers
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Location-Based
Marketing Overview
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Check-Ins for Business
Check-Ins Are:
Customer Visits
Free Advertising
Customer Data
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Why do check-ins matter?
5 million users
+ 150,000 new users a
week
2,500 media mentions
weekly
Facebook opens
check-ins to 500
million members
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Brands marketing through
location-based services
Restaurants Retailers
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What is location-based marketing?
Location enable marketers to target customers
according to real preferences at the right time
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Goals of location-based
marketing
+ Repeat customer visits
+ New customer visits
+ Word of mouth awareness
+ Smarter marketing
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Location-based marketing is
data and insights
• Where your customers are
• Where else do they visit
• How many friends they have
• Who they are (demographics)
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Can you harness location data?
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In other words …
Timeliness
+
Personalization
Customer Loyalty +
Word of Mouth Marketing
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What location-based marketing is not
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5 Tips for Starting With
Location-Based Marketing
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1. Claim venues and offer
specials to nearby customers
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2. Deliver timely, relevant
messages to customers
Message customers when
they check in
• Goodwill
• Promotional / Bounce backs
• SMS/Email/Twitter
Benefits
• Affinity
• Future visits
• Retweets / Awareness
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3. Automate personalized
marketing
Based on check-ins,
create personalized
messages for:
• Frequent customers
• New customers
• Lapsed customers
Examples
Send thank you messages and
special rewards to best
customers (that must be shared
– buy one get one free)
If a customer hasn’t visited in
last 60 days, automatically send
coupon or offer.
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4. Identify your potential customers
Market to potential customers that visit
competitors’ locations
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5. Measure. Rinse. Repeat.
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Bonus: Incorporate location data in
other marketing efforts
Send the right offers to the right people based
on their check-in history
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2 Minutes on PlacePunch
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PlacePunch connects your brand to
customers through location check-ins
Your Brand
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PlacePunch enables marketers to:
Build check-in loyalty programs
Send timely, relevant messages
Build email list
Learn about customers
www.placepunch.com
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Who do we work with?
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Learn more at …
www.placepunch.com
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Thanks for your time
Adam Steinberg
Co-Founder & CEO
PlacePunch
adam.steinberg@
placepunch.com
678.608.1411
@placepunch
@adams472
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Questions?