Location based marketing
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Transcript of Location based marketing
Marketing
@toppercool
Introduce to Location based services
• It’s not the new thing
Modern Location based services technology
How location based service workGPS GPS • Massive drain battery• Enable fake check-in • Fail indoor and urban areas• Not portable , most other non phone device• Slow search signal
Cell – Tower TriangulationCell – Tower Triangulation
• Work with any phone • Accuracy depending on number of cell tower in areas• Not portable to other non phone devices• Requires carrier subcription
Wi-fi hotspot locator
• 10-30 m. location granularity• Fail while moving • No global standard
How location Based service worked
Type of LBS
1. Geo – Location Based service
• Google map • Google hotpot • Bing Map ( by Microsoft)
2. Location Based gaming
• Foursquare • Gowalla (Shutdown service in Jan.2012)• SCVNGR
3. Location based social network
• Path• Quipster• Google latitude
• Royalty building tools• Pull nearby customer• Discovery and sharing • Driven sell or in store traffic• Customer monitoring Physically , comment in real-time • Geo-location your business in online map service
• People value privacy
• People are beginning to experience ‘check-in fatigue• Little number of user comparing with other SM• Limited for some user
Demographic of Location based service user Demographic of Location based service user
Big spender
Perfect Match for your business Perfect Match for your business
Suite for any business Integrate with Google search result integrated with Google Place
Google Places
What is foursquare What is foursquare
• Geo-location based gaming• No.1 in Check-in service • Approximately 15 M. user in Thailand +200k. • Merchants dashboard • Business Platform ready
With Foursquare
Claim your venueDo promotion
Business dashboard
Location Based Marketing Tactic
1. Check-in
4. Map
2. Rewards
3. Search nearby
for bizWhy foursquare
• More than +200k. user in Thailand• Merchants dashboard • Business Platform ready • it’s Fun
How to get start
- Register on fouresquare.com- Add your places /business to 4Sq. - Claim your venue- Create special
• Check-In Special• Loyalty Special • Mayor special
- Use dashboard analytics
Brick and mortar
Brand
-Register on fouresquare.com- Create Brand Page - Recommend - Integrate with website or social media - Get follower
The 5 I’s Process
clear objectives, and LBM tools
create your place claiming venue
Rewards your customer Bring new customer Retain existing customer
Promote to fan , follower , customer
Analytic data Demographic visitor
LBM framework 7 F’s Model
Location based marketing case study
- Drive sell / increase store traffic
- Loyalty program
- Mayor special
- How Branding with foursquare
Foot Traffic boost up 33 % on 4SQ. day
• Campaign take advantage in 4 Sq. 16/4• Free 100 gift card 5 $ and 10 $ for dinner • Campaign spend 1000 $ • 50 Blog article and 600,000 new Fan and follower
• Lot of rewards 10,000 Pillow • Very easy to join only 1 Check in• 20 Specific branch • Long enough period February 11, - February 28, 2011• Brand awareness • Go viral Talk of the town
• Event Promoting • Draw prospect to selling space • Awards to exiting customer to make Loyalty• Increase Fan or Follow in other social media
• Mayor special offer• Specific Location • Continuing program
Foursquare special
Anatomy of foursquare brand page
cover banner
Brand infoFollower
Photos
Brand TIPs
Monitoring Tips from your visitor
free customer survey from real customer