LocalSocial Overview Q409v3
13
Mobile Social Networking LocalSocial Social Proximity Framework A joint project with Rococo Software, University College Dublin, and the National Digital Research Centre (NDRC)
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Background on the LocalSocial Project
Transcript of LocalSocial Overview Q409v3
Mobile Social NetworkingLocalSocial
Social Proximity Framework
A joint project with Rococo Software, University CollegeDublin, and the National Digital Research Centre (NDRC)
Who? Who’s behind the LocalSocialProject?
Why? Why might this be cool?
What? What are we doing?
Status Progress / Status
Who? LocalSocial Team
• Rococo Software– Java/Bluetooth software (JSR82)– Software shipped on over 200M
phones
• UCD– Wireless and Mobile R&D– Bluebook Final Year Project
• National Digital Research Centre– Translational Research– Focus on Digital Media / Digital
technology
Kicked off: Jan ‘09, 18 month duration
What? LocalSocial in a nutshell
• Social Proximity Framework– Goal: Make it easy for developers to create
mobile applications that can combine real-world and social information.
Real World Social World
What’s around me?
What can I connect to?
Activity
Status
Friendship
LocalSocial
© LocalSocial - Commerical in confidence
• Heterogeneous social networks withdifferent interfaces– Difficult to work with - especially for mobile
• Finding “things or people nearby” isvery complex for application developers– Many APIs, and very low-level
What? Some Problems
© LocalSocial - Commerical in confidence
Things nearby
Location
Location
Devices
People
Location
Context
Access Points
Location
DevicesPeople
Location
Location
GigMonkey
?? ??
GPS
Bluetooth
WiFi
aGPS
RfID
Photos
LOCALSOCIAL
APIsF/W
What? LocalSocial Elements
Social Aggregation
Context Derivation
LOCALSOCIAL
© LocalSocial - Commerical in confidence
What? LocalSocial Architecture
© LocalSocial - Commerical in confidence
What? On Device Framework
© LocalSocial - Commerical in confidence
People Places Things Locales … Interfaces
Social Aggregation
ContextDerivation
OpenS
ocialC
ustom
Gen’d CodeNative WebApp
Symbian, Android, J2ME, iPhone BONDI, OpenAjax, JavaFX
CodeGeneration
What? Technical Elements
DEVICE WEB
Framework
FRAMEWORK
Proximity Monitor
Known Devices
Known Locales
Event Mgt.
Profiles
…
GigMonkey!
© LocalSocial - Commerical in confidence
Progress Progress to date: Technical
• Proximity Framework– Uses Bluetooth for proximity and identity– On-device software
• Registers user’s device with the framework• Scans and reports on people/things nearby• Display user’s preferred social profile(s)
– Web-based server and service• Users register• Connect themselves to their online profiles (Facebook, Twitter, etc.)
– Implemented ; on third version now
• GigMonkey (Test app that uses the framework)– Uses Last.fm for music preferences, Facebook for connections
• In live test now:– Web Server and Service– Bebo and Facebook Apps– iPhone and Java Mobile clients
© LocalSocial - Commerical in confidence
User connects LocalSocialaccount to supported socialnetworks
For known deviceswith SN profiles -latest profileinformation ispulled from the web
User registers withLocalSocial.
Downloads appand runs it. Scansthe neighbourhood.LocalSocial sees
Bluetooth devicesnearby. Looks themup in L/S Service.
Users sees SNstatus and chatterfor people nearby
nn:nn:nn:nn John’s TV
nn:nn:nn:nn Sean’s Phone
nn:nn:nn:nn Access Point1
nn:nn:nn:nn Access Point2
Cool? Proximity Functionality
© LocalSocial - Commerical in confidence
License LocalSocial
Mobile and embedded market
Social network players
Other players
NDRC helps drive the commercial and licensing options
€ ? How will we make money?
Aplix, IBM, EMP,Motorola, OpenPlug,HTC, Qualcomm,CSR, iAnywhere
LinkedIn, Bebo,Plaxo,mySpace, Soocial,iMeem, MIG33,BluePulse, itsmy,Jaiku, Zyb
Mobile Operators,Mobile Distillery,Nellymoser, Newbay,Conference
Sean O Sullivan : [email protected] Murphy : [email protected] Quinn : [email protected]
