LocalSocial @ AppsWorld
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Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com 1 Proximity & In-Store Engagement
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Our slides from a presentation at AppsWorld London Nov 2014 covering iBeacon, Proximity, Retail, In-Store Engagement and more. Covers our belief in the power of proximity as a force for good. Don't push offers, instead, acquire great data!
Transcript of LocalSocial @ AppsWorld
Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com
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Proximity & In-Store Engagement
Proximity software track record at scale (350M phones)Who are we? Proximity Nerds!
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Impronto
‣ Java/Bluetooth Middleware based on JSR82 standard
‣ Sold to handset manufacturers
‣ LG, Samsung, Motorola, SonyEricsson
‣ 350M+ units shipped
Embedded Proximity
LocalSocial
‣ Proximity Platform
‣ Simplify creation of proximity-enabled apps and services
‣ WiFI, Bluetooth, NFC, Low Energy Bluetooth
‣ SDK, API, Cloud
Proximity Platform
‣ Build out for retail
‣ Offers
‣ Locations
‣ ShopZones
‣ Points
‣ Beacons
‣ Analytics
‣ Push / Pull APIs
In-Store Engagement Platform
The Near and the Now
Proximity
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Technology
Proximity
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
User is Nearby
User Taps
User Scans
SignalsTechnology
User in-store
Proximity
User dwells
User left
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Unlock
CollectDisplay
Reward
RAOK*
Signals TriggersTechnology
RAOK = Random Act of Kindness
Proximity
Log
User is Nearby
User Taps
User Scans
User in-store
User dwells
User left
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Unlock
CollectDisplay
Reward
RAOK*
Signals TriggersTechnology
RAOK = Random Act of Kindness
Proximity
Log
User is Nearby
User Taps
User Scans
User in-store
User dwells
User left
Analytics
Insight
Top VisitorsBusy hoursBusy AreasDead AreasDwell times
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Signals TriggersTechnology
Analytics
Insight
Top VisitorsBusy hoursBusy Areas
RAOK = Random Act of Kindness
Proximity
User is Nearby
User Taps
User Scans
User in-store
User dwells
User left
Dead AreasDwell times
Unlock
CollectDisplay
Reward
RAOK*LogiBeacon
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So what *is* an iBeacon?
Bluetooth Low Energy Device
Battery powered, mains powered, solar powered, passive powered
Repeatedly transmits a message in an agreed way (it advertises itself)All iOS and all new Android devices can “see” this message
Range : 10M / 30 feet
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So what!
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Greetings and Notifications Trigger welcome messages on arrival, after a certain dwell time, or after departure
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Offers / Promotions Trigger offers in certain areas, or make them “unlockable” only if in the store or specific area
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Points or Rewards Trigger points for walking in
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Store “re-arranges” itself As you move - so what’s nearest is under the thumb
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“eCommerce Style Science, for real world Locations”
Data. Data. And Data. Same as eCommerce: where, how long, who came back, what engaged, etc.
College Square Brand New Housing Scheme, Dublin, Ireland €600K- 750K range
Experience for visitor, data for Savills
Data. Data. And Data. Which houses were most popular? Who dwelled longest? Which rooms didn’t work?
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OFFERS PUSH
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OFFERS PUSH
Lots of the initial focus has been on “pushing offers”. Not good!
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Instead : ask yourself - “what would Steve do” :-)
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Try it! Search “localsocial” in Store
Quick Demo
Quick Demo
Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
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Background Slides - Non Retail Use Cases
See a great list at Mobisfera (link at end)
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Sports, Venues
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Hailo in-cab payment
Airlines & Airports
Museum / Galleries
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Welcomes / Goods Pick-up
Hig Value : Cars
Hig Value : Real Estate / Property
Data. Data. And Data. Which houses were most popular? Who dwelled longest? Which rooms didn’t work?
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OFFERS PUSH
Lots of the initial focus has been on “pushing offers”. Not good!
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Instead : ask yourself - “what would Steve do” :-)
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Hurdles and Issues
In no order…Issues
Android Consistency
Over Hype Bring on the trough!
Bad Behaviour Just because you can - doesn’t mean you should!
Backlash Privacy, Nordstrom, NSA, “black” phones…
Scaling Power, management, control, refresh, firmware,…
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Obviously not exhaustive…Things to consider
Whole solution Cost, ubiquity, accuracy, likely changes
Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct.
Data Can you handle, process, manage the data that will flow?
Customers Handled poorly, can spook people
Trials Timings, customer segmentation, use-cases (simple!)
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In no order…Key Uses
Greeting Don’t underestimate the power of a simple greeting
RPRT Offers Right Place Right Time - Harder than we all think :-)
Digital Product Information Jewellery, Houses, Cars, …
Directions MLB, Department Stores, Airports,…
Presence Driver in-cab, child arrives @home, @school, infrastructure
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Some Resources
More information
Don Dodge StreetFight BEEKN
Works @ Google, Developer Advocate, Google Ventures,
Investor
Covers nearly everything that moves involving HyperLocal
Ads, Publishing, indoor advertising, etc.
Great Blog - also active twitter @dusanwriter
“Be the Beacon” :-)
More information
ABI PLACE / OPUS @Launch
Research on Indoor, Proximity, Location, iBeacon
Indoor marketing, advertising, positioning conference
(Nov, Lon)
From @Jason and the @Launch Team
(Mar, SF)
More information
MobisFera TI Radius
http://www.mobisfera.com/summary-real-cases-close-
real-using-ibeacons/
App, Source, iBeacon-able, inexpensive, great support
SDK, active on GitHub
Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
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