This guidebook will

introduce to

Local Shops on Amazon

Program Overview

Local Shops on

Seller Handbook

Order Processing

Manage Performance

Returns Policy

Amazon Delivery App

Contact Us

Register for Local Shops on Amazon

Read Help Pages

Enrollment

Register for upcoming Webinar |

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Local Shops on Amazon

Learn more through videos, handbooks and help pages

Short Videos Handbooks Help Pages Detailed Videos

Manage Performance

Manage Shipping template

Amazon Delivery App

Local Shops on Amazon

Amazon Delivery App

Local Shops on Amazon

Selected Self Ship

Post-onboarding activities

Peak Management

For more video content, click here. To register on Local Shops on Amazon, click here.

Program Overview Local Shops program allows you to list your store products on Amazon.in, which helps supplement the footfall for your physical

store with digital presence. With Local Shops on Amazon, you are able to offer guaranteed delivery speeds to customers and

showcase the ‘Prime Badge’ (on your fulfillment of eligibility criteria) that could help customers around you to discover you faster

on Amazon.in. Under Local Shops on Amazon, you can choose between two of the following options as per your requirement and

eligibility:

Local Shops Local Shops – Prime

You can offer guaranteed delivery speeds of Same day, One

day and Two day to customers in your local delivery region.

You can offer guaranteed delivery speeds of Same day, One

day and Two day with ‘Prime badge’ to customers in your local

delivery region.

Both options operate on self ship fulfillment channel and do not affect your preferences on other channels (like Easy Ship,

Fulfillment by Amazon and Seller Flex) that you may be currently enrolled on. Therefore, post enrollment in the Local Shops

program, you can start receiving Local Shops or Local Shops – Prime orders, as the case may be, on your seller account under

self ship.

Don’t have your own delivery network? Can I use Local Shops for local orders and Easy

Ship for other regions?

You can find a list of third-party courier companies to choose

from, who can help deliver your Local Shops orders to

customers. You can find the latest list here and yes, we keep

updating it periodically. You will need to work with the chosen

carrier(s) independently and get the list of PIN codes where

they can deliver at Same day, One day and Two day delivery

speeds.

Yes, you can. To selectively ship orders in your local regions

for Local Shop orders, and use Easy Ship for deliveries to

rest of India, you need to enroll yourself into Selected Self

Ship (SSS) program. Once enrolled, you can select SKU(s)

that needs to be split between Local shops and Easy Ship

programs. Click here to learn more.

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Enrollment

You can activate Local Shops program on your existing default

template (Migrated Template*) or on a new shipping template;

either way the steps to activate them are similar:

1. Define your delivery region

2. Assign SKUs and

3. Update your default Cut-off times and Operating days.

*By default, the Migrated Template is set as DEFAULT template under

Self Ship tab

1. Define your delivery region

Follow these steps to configure delivery regions in your shipping template.

1) First step is to confirm your Easy Ship (governed by Easy Ship program terms) and Self Ship (governed by Local Shops

program terms) status from here. Once identified, please proceed as per the table below to create shipping template:

Self Ship Go to Section 1: Self Ship

Easy Ship + Self Ship Go to Section 2: Easy Ship + Self Ship

Section 1: Self Ship

a) Go to Settings > Shipping Settings > Self Ship tab. To use an existing template (recommended), click on the default template

(Migrated Template) and then on ‘Edit’. If you want to create a new template, click on ‘Create New Shipping Template’

b) Click here to go to next step

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Section 2: Easy Ship + Self Ship

a) Go to Settings > Shipping Settings > Easy Ship tab

b) To start with, ensure that the Prime slider is disabled (as shown below) and click on ‘Edit’

c) Scroll down and select ‘Guaranteed Delivery’

d) Read through the ‘Salient Points for Guaranteed Delivery program’, click ‘Ok’ and then ‘Save’

e) Go back to ‘Easy Ship’ tab and click on ‘Interested’ and then on ‘Save’

f) Go to Settings > Shipping Settings > Settings tab and scroll down to ‘Selected Self Ship’ widget at the bottom and click on

the ‘Opt-in’ button to enable Selected Self Ship

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g) On the ‘Selected Self Ship: Features & Settings’ pop-up, update the following:

h) You will be redirected to ‘Self Ship’ tab where you can see the ‘Selected Self Ship Template’ activated

Why should I opt into Selected Self Ship? Why can’t I use other shipping templates?

With Selected Self Ship (SSS), you can choose to receive Self Ship orders from local regions of your choice and Easy Ship

orders from rest of India. However, this is not possible with other shipping templates because if your selling account is

enabled on both Easy Ship and Self Ship, orders from customers will always get classified as Easy Ship orders. They will be

tagged as Self Ship only if your products are ineligible for Easy Ship or if customer PIN code is not supported by Easy Ship.

Therefore, SSS allows you to select the appropriate fulfillment channel (Easy Ship or Self Ship) for your SKUs. Learn more

about Selected Self Ship

To update your delivery

coverage, select one of

the three options

Select ‘Yes’ to set SSS

template as your default

template for all newly

added products

Select ‘Yes’ to receive

Easy Ship orders from

outside PIN code

/regions updated in

Selected Self Ship

template

Select ‘Yes’ to assign

your existing SKUs to

SSS template

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Click ‘Ok’ to save

Configure your local

region (based on your

Easy Ship address) on

SSS template

Copy PIN codes/ regions

from an already existing

shipping template

Copy PIN codes/ regions

from an already existing

shipping template

If your account is eligible for Local Shops, you can either upload PIN codes in bulk or do it manually by scrolling down and

selecting ‘Same-Day Delivery’, ‘One-Day Delivery’ and ‘Two-Day Delivery’. Deselect all other regions (by using ‘Delete’ and

‘Edit’) except your local region or PIN code where you (for self delivery) or your carrier partner can deliver orders on time

based on selected ship speed.

If your account is eligible for Local Shops - Prime, click on and update your delivery coverage under

‘Same-Day Delivery’ (SDD), ‘One-Day Delivery’ (1DD) and ‘Two-Day Delivery’ (2DD) options select PIN codes while ensuring

that you (for self delivery) or your carrier partner can deliver orders on time based on selected ship speed.

Note: Ensure you are only configuring those PIN codes which are serviceable by you (for self delivery) or carrier partner on

SDD/1DD/2DD ship speeds. We recommend you to get a legal contract with the carrier partner which includes a clause on

timely pickup and delivery of orders as per agreed timelines for SDD/1DD/2DD speeds. (Ensure that your agreement will

cover expedited delivery speeds)

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2) Add shipping fee: Following table shows the various default shipping fee values to select basis your program type. As

per the Local Shops program policy, a seller can charge shipping fee from customers, however, a Local Shops – Prime

seller can charge shipping fees from a Non-Prime customer only. Further, Two day delivery is free for both Prime and non-

Prime customers.

Note:

• In case you wish to charge a different amount or beyond the shipping fees provided in the dropdowns, please submit

a request to us by sending an email to localshops@amazon.com

• If you are Local Shops sellers, you can configure shipping fee in the following sequence only: Expedited Delivery <=

Standard Delivery <= 2 Day <= 1 Day <= Same Day

• To activate Local Shops - Prime, your shipping templates must have Two-day delivery selected; without which you

will not be able to save changes and activate Prime.

• Also, while on Prime, you can only select regions under One day and Same day which are already selected under Two

day delivery option

2. Assign SKUs

Note:

• If you are using ‘Selected Self Ship Template’ or an existing default shipping template (‘Migrated Template’), please

skip this section and move to next step. This section is only applicable if you opted for ‘Create New Shipping

Template’ option in the previous step

• If you’re also an Easy Ship Prime seller and have restricted certain SKUs from showcasing the Prime badge

(through SKU restriction process) please ensure additionally that these restricted SKUs are not assigned to ‘Local

Shops – Prime’ enabled template as well, so that promise to customers for your listings are made accurate by

removal of (or suppressing) Prime badge

There are two ways to assign SKUs to your newly created Local Shops shipping template and they are:

a) Manage Inventory page: With this approach, you can assign 1 or more SKUs by using the checkbox field on against each

SKU on ‘Manage Inventory’ page.

i. Go to Inventory > Manage Inventory page and select SKU(s) by clicking the checkbox on left and then on the ‘Action on

selected’ dropdown on the top

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ii. From the drop down, select ‘Change shipping template’ option

iii. On this page, click on the ‘Change shipping template‘ option at the top left to display a list of all shipping templates and

select your Local Shops shipping template

iv. Click on ‘Yes’, continue to confirm. Your SKU(s) will now be assigned to the new shipping template.

b) You can also use the Price and Quantity and Inventory Files to assign existing and new SKU(s) to your Local Shops

shipping templates in bulk by providing the shipping templates name under column ‘merchant_shipping_group_name’

field against each SKU. Learn more

3. Update Order Cut-off times and Operating Days Cut off time is the time of the day till when you would receive orders that need to be fulfilled (i.e. marked as shipped in

Seller Central and handed over to the carrier) on the same day. Any orders beyond the cut off time of the particular day

could be processed the following day. After enrolling onto Local Shops, your account would be set to default cut-off times:

5:00 PM for One day and Two day delivery and 2:00 PM for Same day delivery. You can change the order cut-off times to

help you distribute volumes evenly for all three delivery speeds.

The following table gives the timelines on when you should ship, confirm and deliver an order, basis order type to ensure

delivery promise to customer is fulfilled. Orders not confirmed by ship by date will get cancelled, impact your account

performance and you will be charged cancellation fee.

For instructions on updating

Order Cut-off Times and

Operating Days, please click

here.

Note: You will not be able to

use the Seller Set Holiday

feature on Local Shops

Program

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Order Processing This section will help you understand how to identify and process Local Shops orders on Amazon in your Seller account.

1) How can you identify and locate Local Shops orders?

a) From ‘Orders’ drop-down, select ‘Manage Orders’ to arrive at ‘Manage Orders’ page

b) Select ‘Ship by today’ and ‘Prime’ for Local Shops – Prime or ‘Guaranteed Delivery’ for Local Shops orders

c) Local Shops orders will have delivery speed identifier of ‘Priority’ (Same day), ‘Next Day Delivery’ (One day delivery) and

‘Second Day’ (Two day delivery) under ‘Customer option’ column in Manage Orders page.

In addition, Local Shops - Prime

orders are displayed along with

a badge. The Prime

badge and delivery speeds are a

quick way to identify Local

Shops orders from standard self

ship orders.

If you are enrolled on Selected

Self Ship, you will also receive

Easy Ship Guaranteed/Prime

orders. These orders must be

shipped using the ‘Schedule

pickup’ button. Learn more

Note: It is recommended to prioritize Local Shops orders over standard self ship orders while order processing to

maintain your performance metric. Use ‘Shipping service’ filter on ‘Manage Orders’ page to locate them.

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2) How can you process Local Shops orders? There are two methods available to process Local Shops orders: (i) Confirm shipment and (ii) Buy Shipping. Similar to self

ship orders, you will also have ‘Confirm Shipment’ option for all Local Shops orders. Additionally, you will also have ‘Buy

Shipping’ option, if your account is activated to use Amazon Delivery App (mobile application). Let’s review them in detail.

a) Confirm shipment: This option must be used if you are using an Amazon Integrated Carrier for deliveries. Also, you must

have a valid tracking number (searchable on carrier’s official website). In case, you choose a non-integrated carrier while

ship confirming a Local Shops orders, it may impact your Valid Tracking Rate metric. To Confirm Shipment,

i. Go to Orders > Manage Orders page

ii. Select an unshipped order and click on the ‘Confirm shipment’ button

iii. On the ‘Confirm Shipment’ page: Select ‘Ship Date’ and ‘Carrier’ from the drop-down, and enter ‘Tracking ID’ (provide valid

tracking ID supplied by the carrier)

iv. Click ‘Self Ship - Confirm shipment’ button

b) Buy Shipping: This option can be used to update delivery scans through Amazon Delivery App when you are delivering

orders by yourself (in case you have delivery agents). This helps us forward the tracking information to customers thereby

allowing them to track order on real-time basis. Failing to update pickup and delivery scans would lead to impact on your

Valid Tracking Rate metric. To understand the working of ‘Buy Shipping’ option, follow the below steps:

i. Go to Orders> Manage Orders page

ii. Select an unshipped order and click on the ‘Buy Shipping’ button

iii. On the next screen, enter package dimensions & weight and click on ‘Buy Shipping’ button again

iv. Tracking ID will be generated by clicking on the ’print label’ button on the

final screen. You need to scan the bar code using Amazon Delivery App.

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Can I process Local Shops orders after Ship by

Date?

Where can I generate invoice for Local Shops

orders in Seller Central

No, all Local Shops orders need to be processed (ship

confirm/buy shipping depending on your mode of

delivery) on/before Ship by Date, failing which they will

get auto cancelled. This will impact your performance

metrics and you will be charged cancellation fee (100% of

referral fee). In case buyer reaches out for order

cancellation, the buyer will be redirected to contact

Amazon CS team.

Invoices can be generated after an order is processed (ship

confirm/ buy shipping). You can verify the details and print

the invoice using ‘Print tax invoice’ button from ‘Manage

Orders page’ or ‘Order Details’ page. Follow the help page on

more details on invoicing and reports.

Manage Performance This section will help you understand the various order performance metrics that you will need to track in order to ensure

that customer experience is upheld and your Local Shops program eligibility is not impacted.

1) What performance metrics should I track on Local Shops?

You must track the following metrics and ensure they are not breached (in trailing 30 days period).

a) Your Valid Tracking Rate should be 100.0%

b) Your On-Time Delivery Rate is above 97.0%

c) Your Cancellation Rate is below 0.5%

d) Your Order Defect Rate is below 0.5%

*On-Time Delivery Rate (OTDR) metric measures how many of your shipments are delivered or attempted on time. OTDR is calculated as

number of shipments delivered or attempted on or before the promised delivery date divided by the total number of tracked shipments in

that period.

Breaching any of the above metrics may result in the removal of Local Shops or Local Shops – Prime eligibility, as the case

may be, from your account. If you have enabled Prime badge on Local Shops, breaching of the above metrics can also

result in removal of your Easy Ship Guaranteed Delivery / Prime eligibility. You can continue to sell on standard self ship

even if removed from the Local Shops Program.

2) How can I track my performance on Local Shops? To track performance of your Local Shops orders, you can use the Local Shops

Performance widget in Seller Central (Performance > Account Health >

Eligibilities). If you are enrolled on Local Shops – Prime, use Program Eligibility

Scorecard (Performance > Account Health > Eligibilities > Access your Seller

Fulfilled Prime performance metrics here).

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Returns Policy To learn about the returns policy on Local Shops on Amazon, click here.

Amazon Delivery App You can use the Amazon Delivery App, if you want to deliver Local Shops orders, through your own delivery agents. This is

required to ensure tracking information gets updated on Seller Central and can be shared to customers, allowing them to

track their order on real-time basis. Failing to update pickup and delivery scans can impact on your performance metrics. To

learn more, read help page or download the user guide from here.

Contact Us For more information on Local Shops on Amazon, please go through the help pages. If you need assistance, please contact

Selling Partner Support team or write to us at localshops@amazon.com.

Happy selling on Local Shops on Amazon!

V4.00.8.30.2021

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