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Local Search Engine Optimization for Small Business
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Big Time SEO on a Small Business Budget
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Deck I used at the Mid-Hudson Valley Digital Marketers event to discuss how a small business should approach optimizing their website, content and how to compete in the local search space.
Transcript of Local Search Engine Optimization for Small Business
Big Time SEO on a Small Business Budget
Who is Jason White?
But in Reality…
Abe Uchitelle
Let's take the H1s from this chart and graphically show just those 5 concepts. Could be 5 circles that say "Brand Maintenance", "community", etc
I Hustle so My Clients Earn Traffic
& Make Them Money
Search Engines Aren’t Magic
• Fancy Math Equation • There are no Shortcuts• Incredibly Rational
Math. Simplified.
Search Engines want the best answer to a user’s query.
Be Real. Be You.
Search Engines trust established brands because users do.
Search Engines are leery of brands that don’t seem credible.
Focus on your customer.
Let your passion permeate.
Credibility Matters
I’m a Weirdo SEO
I don’t care about optimization.I am who I am and that’s all that I am.
I let my passion ooze out.
Rankings Are Garbage Success Metric
Focus on what you Control
Feed the Search Engine
Earn ReviewsEarn PressGo Slow
Google Plus, Google Maps & Google Local
Google Maps
Google Local
Yelp! SERP
Yelp! Business Listing:
Your NAP!
Name, Address, Phone Number
Complete Your Profile
Complete Your Profile
Earn Reviews & Listen to your Customers
Don’t Fake It
The Other Guys – Building Profiles by Niche
Don’t think Links, Think Visibility Become a web citizen.
Frequent the publications that you want to profile you or your business. Comment and Share.
Focus on earning visibility because the Links and Citations follow.
Get to Know Who Matters
Local Journalists
Local Bloggers
Local Luminaries
Tell Them a Story
Newspapers are Hungry
Bloggers Need Content Too
Give Before You Ask
Follow them on Social Media.
Find common interests.
Share and comment on their content.
The People in this Room Matter
Shoot! There’s a Lot to Do…
Digital Marketing is a long term game. It doesn’t Happen Overnight.
Make changes little by little.
Measure what happens & make more improvements as necessary.
Search Engines are Rational
Hypothesize, implement, analyze &Do it again.
The Internet is dynamic .
Your Business is dynamic.
Thank You
Let’s Connect:Twitter: @Sonray
LinkedIn: www.linkedin.com/in/jaylwhite/
SlideShare: www.slideshare.net/JasonWhite18
Singing Telegrams Accepted
