Media Kit 2017

L O C A L F O O D + C U L T U R E

Total Audience

PrintWebsiteDigital editionsTwitterFacebookInstagramEventsEmail

Our reach per issue is over

180,795people...

...and growing

RESTAURANTS | RECIPES | WINES | CULINARY | TRAVEL

MARKET POSITION • EAT is a fully integrated media brand serving BC’s advertising,marketing, media and PR professionals. • We are a local business based in Victoria B.C.• Our robust National social media and online audience interacts dailywith our brand

BENEFITS• Anytime, on-demand Digital Edition• Widely distributed print edition• Daily updates on the EAT website• Access to our professional team for Native Advertising and Advertorialinitiatives.• Discounts available for multi-media buys

ACCESS AN INFLUENTIAL CROWDWe reach the people who make the decisions—the ones with the authority to choose or recommend your products andservices (hospitality professionals, chefs, retail buyers, restaurant and hotel managers, business owners).

Photo from issue 17-02 when Sean Brennanrecieved a lifetime acheivment award

Demographics

READERSHIP

• Male 38% Female 62%• 87% of readers eat at our advertiser’s restaurants monthly• Top reader interests are: cooking, restaurants, wine,

healthy eating, culinary travel, entertaining & the home

• 89% of readers cook at home with EAT recipes

OUR READERS ARE MORE LIKELY TO

• Buy based on quality

• Shop at locally-owned food & wine stores

• Eat out at restaurants at least once a week.

• Purchase cooking equipment and appliances or renovate

their kitchen

• Take a trip

• Say that cooking is a hobby

• Want to know where their food comes from

• Attend a food or wine festival (Culinaire, Vancouver InternationalWine Festival, Feast of Fields, Vancouver Beer Week). • Visit a farmers’ market

• Read EAT from cover to cover2013 reader survey

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Types of magazines in local market

WHAT OUR READERS ARE SAYING

“Eat is my source of information (advertising or editorial)

for locally owned restaurants or stores.”“I read everything and I love how new places are introduced. It's the only way other than

word of mouth that I find out what's new.”“We often get new ideas about where to eat and shop based on the advertisements; they

also serve as reminders to re-visit an old favourite...”“When I go out to try new restaurants or shops, it's BECAUSE of EAT. ”“I use the advertisers as my "go to" when I need something.”“I love everything! One of the very few magazines I read cover to cover, keep and

“EAT has helped pull me out of my food funk more than once.”2013 reader survey

WHAT BUSINESSES ARE SAYING

“As one of the newest wineries on Vancouver Island, advertising with EAT in both

print and web ads has accelerated getting the word out about who we are, where

we are, and what we’re all about. The engaging new web-site and a colourful

magazine has a way of highlighting and complementing our style, as it would for

any independent business focusing on branding and recognition.

As a reader of the Magazine, I always look forward to getting the next issue and

reading it from cover to cover. It keeps me up to date with what's happening in the

local food and craft beverage scene – and I enjoy the ads just as much as the

articles.

Sarah Cosman | General Manager

Unsworth Vineyards”

Dimensions: VERTICAL 4.375”(w) x 9.8125”(h)

Rates & Sizing 1x 2x 3x 6x*

$

$

Full Page

1/2 Page

1/4 Page

1/6 Page

The Local ListDisplay ad +

30 word listing

$ $ $

Dimensions: 9.125”(w) x 9.8125”(h)

$ $ $

$ $ $ $

$ $ $ $

$ $ $ $

Dimensions 4.375”(w) x 4.75”(h)

Dimensions: HORIZONTAL 9.125”(w) x 4.75”(h)

Dimensions: 4.375”(w) x 3.00”(h)

Dimensions: 2.9”(w) x 2.38”(h)

• Full and half page advertorials written either by you or an EAT writer are available. Ask for details.•• Holiday Gift Guide (Nov/Dec issue). 4.375” (wide) x 2.6” (high)* Consecutive issues for one year

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Your ad appears in 45,000 print copies across BC and reaches112,500 readers

Plus an additional 7,000 readers per issue on the digital version

A print ad in EAT Magazine will reach the largest number readersinterested in your message. EAT’s targeted demographic is activelylooking for products and services that are related to food, drink andtravel. EAT readers are loyal and often save each copy of themagazine for easy reference.

Your print ad will stand out. Studies have proven that magazinereaders are more open to print messages and our reader’s surveyconfirms that EAT readers love the ads as much as they do oureditorial.

The Power of Print

January /February 2017 Nov 26 Dec 3

March/April 2017 Jan 27 Feb 2

May/June 2017 Mar 31 Apr 6

July/August 2017 May 31 June 1

September/October 2017 July 26 Aug 2

November/December 2017 Sept 29 Oct 2

January /February 2018 Nov 24 Dec 1

Booking MaterialDeadlines

Digital Advertizing/Bundles

Top

LoadMoreButton

Middle

Dimensions: 728 (w) x 90 (h)

Dimensions: 940 (w) x 100 (h)

Dimensions: 300 (w) x 250 (h)

all sizes are in pixels

1month

3 or moremonths

Bundle with a print ad &Save

$ $ $/mo

$ $ $/mo

$ $ $/mo

BestValue

Monthly:

Event Partnership - professional event development & implementationBecome a partner in an EAT event and promote your business with a non-advertising approach.

Booking AnytimeDeadline one week prior to publishing

EATmagazine.ca receives over1 million impressions per year & has 20k Twitter followers

Leaderboard:Highest visibility. Appearson all pages

Leaderboard: High visibility. Embedded amongthe feature articleson the home page

Sidebar: Heavy traffic area on the homepageAlso appears beside the article.

Web display advertising produces the best “top-of-mind” andbranding solution. It is immediate and standouts on the page. It isflexible and your ad can be placed in multiple locations - includingthe top of every web page, near the heavy traffic Load More buttonand adjacent to our articles. Every reader that visits EAT will seeyour ad. With over a million impressions per year your web displayad will have the greatest reach and will benefit from repeated viewsby readers

Web display ads link directly with your website or any URL. It workbest with a clear, strong image or graphic.

It’s the best way to reach readers when there’s a call-to-action or ifyou have a event to promote.

The Power of Web Ads

“I also regularly visit the websites of the advertiser's that I'd like to getto know better.” Readers Survey• Visitors spend an average of 4.5 minutes on the EAT website

• Our 20,000 unique visitors/month generate 60,000 pageviews

• Our growing social media following drives reader engagement with DIY projects

and recipes

• Our tweets have a mention reach of 86.4k

TELL YOUR STORY Native advertising is styled like an editorial post. It lets your businesstell a story just like an article plus it social media friendly.

Distribution

EAT: where Buying Decisions are made.

Magazines are distributed at at over 300 locations throughoutVictoria & BC:

SAMPLE LOCATIONSWhole FoodsCook Culture (Victoria & Vancouver)The Root CellarThrifty FoodsRed Barn MarketsLifestyle MarketsBolen BooksMunro’s BooksTanners BooksItalian BakeryOttavio’sTectoria CafeThe London ChefChorizo & CoPink BicycleRebarMoleVeneto LoungeHabit CoffeeBond Bonds BakeryFol EpiPaboomCanoeOloVictoria Public MarketCafe FantasticoParsonage CafeSpinnakers & Spinnakers Liquor Stores

Hotel Grand PacificDelta Ocean Point ResortInn at Laurel PointChateau VictoriaItalian Food ImportMarket on YatesPrima StradaVillage ButcherHide + Seek CafeHey HappyLocal General StoreNiagra GroceryPure VanillaCommunity StoreDuncan GarageUnsworthVessel Liquopr StoreCascadia Liquor StoresLiquor PlusMetro LiquorThrifty Foods LiquorCook St LiquorLiquor ExpressTofinoCowichan ValleySalt SpringNanaimo… and many more.

It is a new and innovative way to engage with EATreaders online - a new form of advertising called “NativeAdvertising” which is quickly becoming the way businesses reachcurrent and potential customers on the web.

It is a new alternative to traditional display web ads. Itworks by incorporating your guaranteed editorial part of EAT’sblog roll - integrating your message into the EAT website.

Readers cannot block this type of advertising. And, unliketraditional web ads your guaranteed editorial is not only search-able on EAT but on the web as well. When your editorial is postedwe will embed your SEO and Keywords to enable Google’s searchengine.

Truly a step forward in advertising options.

What is The Storehouse?

The Storehouse AdvantageONLINE NATIVE ADVERTISING

Level One — $

Level Two — $

- Welcome post (option to hire EAT for photos and writing*)

- 4 guaranteed posts a year (includes social media) - Inclusion on The Storehouse curated guide page- Comes to $

- Everything in Level 1 plus:- Welcome post- 12 guaranteed posts (1 a month) - Comes to $

A carefully curated group of business that EAT believes in. Includes a welcome post, full public profile with photo gallery, guaranteed editorial, press release postings,job postings, social media support and inclusion in our curated guide.

See case study on the following page.

We would be happy to send you the complete Storehouse package with details.

A Native Advertising Case Study: Cook Culturewww.atmagazine.ca/storehouse/listing/cook-culture

Cook Culture went with the Level 2 package.Examples from the Cook Culture promotion

Example of the “Load More Button” Cook Culture bought, with the header “More Stories”:

A targeted 1-issue promotion including the following components:

Development of contest - can involve user-generated content as part of user entries (hosted on

eatmagazine.ca website).

-Optimized with tie-in to EAT editorial themes.

- Exclusive Sponsorship of e-newsletter for 2 months.

- Full page 4C ad in print issue of your choice.

- Opt-in to receive info from you at contest point of entry (to assist in growing your e-mail list).

- Social Media Promotion: minimum 1 tweet and 1 FB post per week / 8 week promotion.

- Run-of-Site Web advertising campaign (2 months, Top leaderboard).

- Key position on Home page slider for 2 weeks at contest launch.

Package price: $plus prizing (min. retail value of $)

Contests: an integrated way to launch orpromote a product

Tell Your Story with Expert Advertorial

A great recipe for effective advertorial and thedevelopment of third party credibility.

EAT is uniquely positioned to partner you withleading industry professionals.

Advertorials are available as full, half or double page spreads.

Full page Rate is $ (includes an optional EAT writer). EATphotographer available at a reduced half or full day rate.

Bundle your advertorial with follow-up display ads for

maximum effect.

Print112,500 readers

Web20,000 unique visitors

Storehouse43,295 reach

Total ReachYou want to make a splash in the Pacific Northwest? We can help, here’s how you do it.

= One heck of a deal

+++Social Media86,400 reach

Sponsored Social Media posts packageEat Magazine has more than 28.2k Twitter, Facebook & Instagram followers and fans – all

with an express interest in everything culinary.

To provide EAT advertisers with an opportunity to further engage with the avid readers on our social mediachannels, we offer a limited number of sponsored posts on Twitter and Facebook.

Sponsored Influencer posts are available at a cost of $ for a four-post rotation across channels.

Note: Advertisers may choose the distribution and timing of the four posts between Facebook and Twitter.

CELEBRATING 15 YEARS OF GOOD FOOD & DRINK

Print

Web

Accepted Programs:

1) Adobe High Res, PDF (PDF/X-1a compliant)

2) MAC format Adobe Illustrator CS3 (or earlier), fonts must be converted

to outlines. Graphics at 300 dpi. (Colour should be converted to CMYK)

3) Adobe Photoshop files should be TIFF or EPS

(Colour should be converted to CMYK)

Note: EAT does not accept InDesign files, or PDFs created using CorelDraw

or Word.

• Images must be 300 dpi at 100% for print (line screen 150)

• All files must be CMYK (Note: text 14pt and lower should be black only

to avoid misregistration)

• EAT does not guarantee 100% colour accuracy.

• Images & graphics should not use any form of compression.

• Please proof your ads for accuracy. Unproofed ads will run as is.

• Jpeg or gif at 72 dpi to size

• Please provide the linking URL

Send Artworkeditor@eatmagazine.ca

Gary Hynes

250.384.9042

Production Requirements

LOCAL FOOD & CULTUREThanks for reading,

Gary HynesEditor-in-Chief

Not Gary

Also.... not Gary

Gary Hynes, Publishereditor@eatmagazine.ca250-384-9042@eatmagazine