Media Kit · global hotel industry. Led by an experienced editorial team and a ... BANNER $2,500...

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2020 Media Kit @hotel_news_now /HotelNewsNow @Hotel_News_Now

Transcript of Media Kit · global hotel industry. Led by an experienced editorial team and a ... BANNER $2,500...

Page 1: Media Kit · global hotel industry. Led by an experienced editorial team and a ... BANNER $2,500 $1,500 $1,500 $1,000 AD POSITION DIMENSIONS 728 x 90 728 x 90 468 x 60 LEAD TIME 72

2020Media Kit

@hotel_news_now /HotelNewsNow @Hotel_News_Now

Page 2: Media Kit · global hotel industry. Led by an experienced editorial team and a ... BANNER $2,500 $1,500 $1,500 $1,000 AD POSITION DIMENSIONS 728 x 90 728 x 90 468 x 60 LEAD TIME 72

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Hotel News Now is the definitive online news resource for the global hotel industry. Led by an experienced editorial team and a network of correspondents and contributors throughout the world, our award-winning digital platform reports the most newsworthy events of the day.

In addition to our breaking news coverage, we provide in-depth analysis that leverages our access to STR data with our knowledge of the latest industry trends, providing decision makers with the most vital hotel news when they need it most: Now. Simply put:

A SIMPLE LOOK AT EDITORIAL PHILOSOPHY

We are hotels. We are news. We are now.

TABLE OF CONTENTSREADERSHIP

WEBSITE PRICING

NEWSLETTERS

CONFERENCE COVERAGE

E-BLASTS

SPECIAL REPORTS & ROUNDTABLES

CUSTOM CONTENT

WEBINAR

MORE INFORMATION

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TOP 5 LOCATIONS OF READERS

United States

India

United Kingdom

Canada

Singapore

READERSHIPTOP 10 TITLES OF REGISTERED USERS

GM

Director

Analyst/Consultant

Student

Vice President

Sales Manager

Owner

CEO

Department Manager

Marketing Director

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WEBSITE PRICING

LEADERBOARD

DIMENSIONS PRICE (monthly)

$2,500728 x 90

AD POSITION(All Run of Site)

BOX $2,000300 x 250

BANNER $1,500468 x 60

* As of 11/1/2019**Static or animated

AVERAGE CLICK THROUGH RATE*

0.07%

0.04%

0.01%

jpg or gif**FILE TYPE

72 business hoursLEAD TIME

AVERAGE IMPRESSIONS

80,500

97,100

172,000

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DAILY UPDATE

SUBSCRIBERS* AVERAGEOPEN RATE*

16.40%40,000+

MONTH IN REVIEW17.80%39,000+

TECH IMPACT REPORT16.75%29,000+

INDEPENDENT INSIGHTS20.00%15,000+

NEWSLETTERSChoose from our Daily Update or niche monthly newsletters to ensure optimal exposure to your target audience. Content is curated with each newsletters’ specific demographic in mind.

* As of 11/1/2019

2nd Wednesday of each month

1st day of each month

4th Wednesday of each month

LEADERBOARD 1

DAILY UPDATE

4 week price

$3,500

MONTHLY E-NEWSLETTER

1 appearance

$2,000

LEADERBOARD 2

BANNER

$2,500 $1,500

$1,500 $1,000

AD POSITION DIMENSIONS

728 x 90

728 x 90

468 x 60

jpg FILE TYPE72 business hoursLEAD TIME

AD PLACEMENT

AD PLACEMENT

AD PLACEMENT

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E-BLASTSWith E-blasts, advertising partners have the freedom to create their own content and subject line to best achieve their promotional goals. E-blasts are sent to our engaged audience of more than 18,000 opt-in subscribers.

12%

20,000+

E-BLAST RECIPIENT COMPANY TYPE

SUBSCRIBERS*

AVERAGE OPEN RATE*

* As of 1/1/2020

1x

PRICING

$2,000

4x

12x

$6,800$1,200 savings

$18,000$6,000 savings

29%Hotel/Property

9%Management

5%Real Estate Broker

2%Asset Management

6%Ownership

6%Development

6%Financial

4%Construction

4%Franchise Provider

html file or linkFILE TYPE72 business hoursLEAD TIME

CONFERENCE COVERAGEThis unique opportunity gives you the exclusive sponsorship of content produced from the high-profile, industry-leading conferences that the Hotel News Now team attends throughout the year. This sponsorship, sold by conference, allows your company to grow the brand awareness built at the event while also adding exposure to HNN’s engaged audience that has proven to be very interested in this type of content.

Conference coverage landing page graphic

SPONSOR NAME AND LOGO

RECOGNITION

Conference coverage button that appears in every article about the conference (average of 20 articles)

$4,000PRICE

All videos produced from conference (average of 5 videos)

AD

Exclusive leaderboard advertising position in Conference Rewind newsletter

Conference Rewind e-newsletter mails a few weeks after conference to approximately 27,000 opt-in subscribers

NEWSLETTER

ALIS, IHIF, Hunter Investment Conference, NYU, Hotel Data Conference, Lodging Conference

EVENTS INCLUDE

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Unique and exclusive sponsorship to position your company alongside relevant, multi-platform industry content produced by our award-winning editorial team.

20-page digitalPDF and prints*

1 full-page SPONSORADS

PAGES

50 printsPROVIDED TO SPONSOR

E-blast promotion sent to over 20,000+ HNN opt-in subscribers

E-BLAST

SPECIAL REPORTS

Logo placement throughout PDF and on website landing page

SPONSORRECOGNITION

Sponsor recognition on content promotional ads

$10,000

* Additional copies distributed at conferences and via HNN business development team throughout the year

PRICE

ADOne month box ad on website averaging 223,000 page views per month

AVERAGE VIEWS PER REPORT13,200

AVERAGE PDF DOWNLOADS682

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20-page digital PDF and printsPAGES

75 prints 150 printsPROVIDED TO SPONSOR*

Logo placement throughout PDF and on website landing page

Sponsor recognition on content promotional ads

Sponsor representation in F&B event room

SPONSOR RECOGNITION

Sent to over 20,000+ subscribersE-BLAST PROMOTION

Exclusive sponsorship of comprehensive content created by bringing industry leaders together for a thought-provoking discussion about key topics affecting the hotel business.**

SILVER

$15,000

PLATINUM

$30,000ROUNDTABLES

* Additional copies distributed at conferences and via HNN business development team throughout the year** Up to 10 participants in the roundtable event (sponsor can provide target list, but there is no guarantee regarding

who will participate on panel)

Box Leaderboard1 MONTH AD

1 event day of the roundtable

2 eventsF&B EVENT

Major industry conferences (ALIS, Hunter, NYU, HITEC, HDC, Lodging, etc.)

On site at agreed upon venue and timeLOCATION

PRICE

AVERAGE VIEWS PER REPORT8,000

AVERAGE PDF DOWNLOADS253

1 full-page 2 full-pagesSPONSOR ADS

PLATINUM EXTRASNetworking event the night prior to F&B event

Web-only content video component

Raw video footage provided to sponsor

Hosted on site agreed upon venue and time

PACKAGE

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Telling the sponsor’s story in a unique and exclusive way using HNN’s editorial expertise and resources.

CUSTOM CONTENT

1 full-page SPONSOR ADS

75 printsPROVIDED TO SPONSOR*

$17,500PRICE

* Additional copies distributed at conferences and via HNN business development team throughout the year

20-page digital PDF and printsPAGES

Logo placement throughout PDF and on website landing page

Sponsor recognition on content promotional ads

SPONSOR RECOGNITION

sent to over 20,000+ HNN opt-in subscribersE-BLAST PROMOTION

Rotating ad on HNN for 1 month after report is released

HOTEL NEWS NOW

Exclusive sponsorship of a panel driven webinar discussion on mutually agreed upon topic, hosted and promoted by HNN.

WEBINAR

sent to over 20,000+ HNN opt-in subscribers (2-3 weeks before and one day of)

2 E-BLAST PROMOTIONS

1 month rotating ad promoting registration 30 days before webinar

HOTEL NEWS NOW

Attendees list provided to sponsor

Download information provided3 months after includingcontact information

POST WEBINAR

2-3 minutes for an introduction or presentation up to 5 slides

SPONSOR ADS

$7,500PRICE

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AVERAGE VIEWS: 115

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HOTEL NEWS NOW:14650 Detroit Ave., Suite 450Lakewood, Ohio 44107, USA

(615) 824 8664hotelnewsnow.com

Copyright 2019 STR. All Rights Reserved.

CONTACT:Industry Partners Team(615) 824 8664 x3504

[email protected]

/HotelNewsNow

@Hotel_News_Now

@hotel_news_now

HOTEL DATA CONFERENCE:hoteldataconference.com

DIRECTOR OF BUSINESS

DEVELOPMENT

[email protected]

LYNSIE BENNETT

BUSINESS DEVELOPMENT

EXECUTIVE

[email protected]

KYE BUTLER

EDITORIAL DIRECTOR

[email protected]

STEPHANIE RICCA

BUSINESS DEVELOPMENT

EXECUTIVE

[email protected]

ELYSE CARFREY

Each press release listed on website and 1 time in Daily Update newsletter. Benefit only available to HNN advertisers

PRICING

1x

$200

4x

$680$120 savings

12x

$1,800$600 savings

PRESS RELEASES

word documentFILE TYPE

48 business hoursLEAD TIME