Local First Mobile Presentation
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Transcript of Local First Mobile Presentation
Michael Gray
Digital Local Marketing Tools
Natives Digital Existed Digital First Multiple
Digital Inputs Simultaneously
Immigrants Pre-digital
The Rise of Mobile 100 Million + Mobile Facebook Users 400 Million views a day on YouTube Mobile. 43 % of respondents spend more time on their tablets than
their desktop. Mobile users are ready to buy
50% more likely to pull the purchase trigger 53 % of searchers purchase as a result of a smartphone
search in the U.S. 81 % of smartphone purchases are spontaneous.
Mobile web will overtake the desktop in 2013 Mobile advertising spending will surpass $6.5 billion in 2013 Websites must be optimized for Mobile.
Website Mobile Friendly Mobile Optimized Mobile App
Mobile Optimized
Google + Local It is the combined Google + & Google Places It is still in transition.
Foursquare Mobile Display Ads Google Adwords For Mobile Resource
http://www.google.com/think/search. html Free Mobile Websites
http://my-mobilewebamerica.com http://www.octomobi.com/
https://www.facebook.com/OnlineBizSmartshttp://www.youtube.com/user/smartgroupazhttp://www.slideshare.net/smartgroupazhttps://plus.google.com/102709443852395327193/postshttp://twitter.com/onlinebizsmarts