The Dwi Sapta Way:“Serve with The Heart”

Oleh: A.Adji WatonoCEO & Founder Dwi Sapta Group

Indonesia Brand ForumJakarta, 20 Mei 2013

Situasi Ekonomi

Persaingan Bisnis

Tuntutan Klien

Perilaku Konsumen

Perkembangan Media

2

Growth of Advertising Spending(Tanpa kategori non-komersial)

Sumber : Adquest Millenium

23%

22%

20%

Internet & TV Rise Up, While Others Go Down

9295 95 94 95

94

TV%

Data : Nielsen Media Research (Adquest Millenium)

43 41

3430 28

24

6 7 7 5 5 469

1217

202423

2117

14 14 1317 14

11 9 8 816 13

9 7 6 7

0

10

20

30

40

50

2007 2008 2009 2010 2011 2012

LISTEN RADIO YESTERDAY WATCH CINEMA PAST 1 MONTH USE INTERNET PAST 1 WEEK

ALL NEWSPAPER ALL TABLOID ALL MAGAZINE

The Rise of Middle Class Consumers with higher buying power parallels the rise of People’s dream and aspirations

11.3%

27.8%

22.6%

10.2%

3.1%

25.2%

Middle Class Consumers are getting larger. SES C Consumers make up 50.4% of potential market.

ABC Class Consumers with higher buying power encompass 86.9% of the market, Increasing people’s aspiration and creating a need for more added-value products

Source : IMS Nielsen

THE DWI SAPTA WAY

“Client Success is Our Success”

Serve with the Heart

Way of Life Way of Thinking

Q= Excellent QUALITYC= Excellent COSTD= Excellent DELIVERYS= Excellent SERVICE

Continuous Innovation in Operational Excellent

EXTRAORDINARY VALUE

18 BRAND MARKET LEADER

8

Main Media

. Media Planning

. Media Consultant

. Media Monitoring 24 hour

. Data AGB Nielsen Media Research

. Data Roy Morgan

10 COMPANIES OF DWI SAPTA GROUP

1.Client Success Is Our Success2.Commitment for Excellence3.Serve with the Heart4.Care to our People5.Give to Society

1. To be an end-to-end IMC solution company with Indonesian “heart-sell” approach

2. Transforming our people professionally, personally, Socially

3. Creating profitable and sustainable value for shareholders

To become a leading and reputable Indonesian IMC-based company

COMPANY GOAL 2013

Dwi Sapta Trilogy Books

THANK YOU