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Marketing Research Proposal

Presented By

Arushi MalpaniMegha BothraNaina GargShruthi Choudary

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Product Description

• UK based technology company

• Currently in UK, France, Spain, Germany, USA

• Award winning locating devices that help find important possessions and can even stop them from getting lost in the first place

• 8 awards received for gadget, design and idea

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Product Description

HOW DOES IT WORK?

• Loc8tor uses a blend of exciting new technologies and traditional radio frequency (RF)

• Place a tag on the items than have a tendency to be misplaced

• Press the corresponding locator button on the handset and the tag will start beeping

• Handset will guide you to the product

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Market Research Process

•Define problem, decision alternatives, research objectives

•Research plan

•Collect information

•Analyze

•Present the findings

•Decision

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Research Objectives

Loc8tor plans to launch their products in India and hence wants to see if the market is receptive and suitable. Based on the data collected, the decision to launch the products in India or not will be taken.

If it is launched, then the main target market would be decided based on the data collected and the marketing strategy decided accordingly (House wives, Office goers, Campers on a holiday or the Defense, Pet owners, Senior Citizens, Children, Vehicle owners, Flying model planes)

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Research Plan

• Data type Collection of Primary data - Observation- Focus groups- Surveys- Behavioural data- Experiments

• Research instrument Questionnaire (both print and online)

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Research Plan

• Sampling Non – probability sampling (convenience)

• Sample size 50

• Age of respondents All age groups

• Resource allocation Budget – printing cost, labour in carrying out the research

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Questionnaire

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Time & Personnel

•Define problem, decision alternatives, research objectives

•Research plan

•Collect information – 2 weeks

•Analyze – 1 week

•Present the findings – 1 week

•Decision

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Q&A

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Thank You