LMS Open Innovation Model - EUE-Net · LMS Open Innovation Model Cooperation Industry - University:...
Transcript of LMS Open Innovation Model - EUE-Net · LMS Open Innovation Model Cooperation Industry - University:...
LMS Open Innovation Model Cooperation Industry - University: the case LMS – K.U.Leuven
Meeting & Cooperation Workshop
Transilvania University of Brasov – LMS International
16 March 2009
Dr. Herman Van der Auweraer,
Corporate RTD Director, LMS International
LMS, more than 25 years of engineering innovation
� The industry’s single provider that truly combines virtual simulation with physical testing
� Uniquely combining Engineering Services, Testing
Systems, CAE Software, Process Integration and Software
Deployment Services
� Spin-off K.U.Leuven 1980
� Talented people, +850 professionals, +30 locations,
committed to customers’ success
� The industry largest commitment to technology
development and innovation : 30% of budget in R&D
� More than 5.000 manufacturing companies
actively use LMS products and services
� Strong financial track record of double digit
profitable growth for +25 years
(Europe: 39%, Asia: 39%, Americas: 22%)
driver productivitydurability and
reliability
handling and driving pleasure
driver and passenger comfort
crash resistance passive / active safety
LMS, empowering product designers in bringing innovative products faster to market
sound qualitypass-by-noise
power consumptionemissions
Engineering the passion
lightweight vehicles
“Zero-nizing, Maxi-mizing”
Design Parameter 1 Des
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Design Parameter 1 Des
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LMS, a unique portfolio of engineering innovation solutions
LMS Tec.ManagerTest data management
LMS Imagine.Lab1D simulation solution
LMS Virtual.Lab3D simulation solutions
LMS Engineering and Deployment Services
LMS SCADAS
Mobile Recorder Lab
LMS Test.LabTest-based engineering solutions
LMS Test.XpressAnalyzer testing solutions
LMS SCADAS
Mobile Recorder LabNew New
Process Integration
Design Optimization
New
4 Copyright LMS International - 2008
LMS NA - Detroit
LMS NA Los Angeles
LMS NA Washington DC
LMS China -Beijing
LMS China -Shanghai
LMS Singapore
LMS Japan -Tokyo
LMS Korea
LMS China -Guanzhou
LMS Japan -
Nagoya
LMS India
LMS NA Coralville
LMS regional offices : 30
LMS representatives offices : 25
LMS, a global response to customer needs
Europe 40%
US 23%Asia 37%
LMS worldwide revenue
distrubution
LMS Italia
LMS France
LMS UK
LMS HQ
Leuven - Belgium
LMS Russia
LMS Germany
LMS Romania
LMS The Netherlands
5 Copyright LMS International - 2008
LMS, more than 25 years of engineering innovation
Engineering Services
Intelligent System Simulation
Integrated Platform For Functional
Performance Simulation
Hybrid EngineeringCAE & Test Integration
Multi-channel Testing
Integrated Test Laboratory
1980 1990 20102000
People & Knowledge
SystemsProcess
Radical
Innovation
Superior
Productivity
Integration
Technology
Breakthrough
Industry
Application
Expertise
Towards a “Smarter” but “More Responsible” planet (Ref. IBM-CEO vision)
Mobility: efficient, multimodal, green
Clean, secure
sustainable energy
New technologies� Nano technology, materials
� ICT & Telecom
� Intelligence and data
Smart systems“80% of all future innovations”
Mc Kinsey & Co
Globalization of markets,
customers, competitors and partners: “Open”,
“Collaborative” innovation
New demands require radical new product concepts: health, ageing,
personalization, connectivity
LMS “Next” Addressing the Industry’s Burning Needs
Engineering Smarter Products for a Greener Future
While Optimizing Brand Image … Improving Processes … Adding Intelligence
Lower Fuel Consumption … Renewable Energy … CO² Emission Management … Lighter Materials
For an
affordable
price
UV
Example: wind energySystem-level dynamic loading prediction
Windturbine & controls
Hydrodynamics (Waveloads)
External Applied
Conditions loads
Aerodynamics (Aerodyn)
Ground dynamics
Nacelle
Tower
Substructure
Foundation
Rotor Drivetrain Generatorwind Aero
Wave Hydro
Soil ground
Controls Systems
• Accurate load prediction on key components needs system-level simulation
• Allows interaction of the drive train with the rotor blade, generator and controls
• Commercial projects with main companies (GE Wind, Gamesa…)
• Multiple research actions (Marie Curie, NREL, EC, National…)
Example: wind energy:What are our technical solutions?
� Full and Multi-attribute simulation (mechanics, actuators, durability, acoustics, controls)
Wind
Pitching mechanism
Yaw mechanism
Shafts & bearingsGearbox
Generator
Cooling system
Monitoring & controls
Power electronics
Hydraulic brake
Drivetrain mountsStabilizer
Composite blades
Electric network
Tower & foundation
1D Actuators
Aerodyn
Flex bodies & contactsGear contact
modal analysis
Thermal management
Measurement systems & controls
1D Electro-mechanics
1D Electrics
1D hydraulics
NVH & controls Flex bodies
1D actuators
Structures
LMS Innovation Approach
� Holistic view: innovate technology & products as well as internal processes
� Driven by the needs of the market: Create added value for our customers
� Structured innovation process
� Business planning and portfolio management
� Technology Roadmap
� Timely technology adoption
� Structured transformation process
� Go to Market process
� Partnering & Networking
� IPR Management
� HR Processes
� Business Processes
� Organization
� …..
CURRENT FUTURE
MARKET
EVOLUTION
MARKET
KNOWLEDGE
TECHNOLOGY
PLANNING
TECHNOLOGY
FORECASTING
PRODUCTS
TECHNOLOGIES
INTERACTION
� With different actors & stakeholders
� University → Building the Research basis
� Research Institutes → Technology Development
� Complementary companies → Exploit and Leverage Synergy
� End-users → Ensure Applicability [Study the right problem]
� In different formats
� Informal or formal bilateral cooperation
� With lead “visionary” customer(s) in technology projects
� In an RTD project context (Regional, intergovernmental, EC)
� In business alliances
� In formal/informal networks (regional -DRIVE-, international)
� Basic success factors:
� Clear Win-Win for all involved
� Fitting into the strategies of all partners
� Professionalism in execution: concrete, deliver upon expectations
� From the start: view to build long term relationship
LMS Innovation Approach: PartnershipsLMS Innovation Approach: Partnerships
� Major advances are to be made on the “interfaces” between disciplines
� Structural Dynamics and Acoustics → (KUL, KTH, TUB, EADS., …)
� Structural Dynamics and Aerodynamics → (VUB, Univ. Manchester, EADS...)
� Fluid dynamics and Acoustics → (KUL, VKI, CEIT, Fluent, CFX,..)
� Mechanics and Electronics → (KUL, Flanders Drive, IKA, LBF…)
� Vehicle Dynamics → (KUL, PoliTo …)
� Durability and Heat → (Bosal, Univ. Ljubljana,…)
� Sensor Fusion → (IMEC, NXP, Verhaert, AGH-Univ Krakow…)
� Active Safety → (INRETS, Flanders Drive, Tenneco…)
� Signal and system Based Monitoring → (AGH, INRIA, KUL, VUB…)
� ….
� Results in…
� Multiple competencies
� Multiple tools
� Integration of tools
� Integrated methodologies
Innovation Approach: Partnerships in Interdisciplinarity
Innovation Example: EUREKA project FLITE2D
am
pin
g
Airspeed
Flutter
Partners: Airbus France, Dassault Aviation, PZL, LAE, VUB, KUL, AGH, UMAN, INRIA, SOPEMEA, ONERA, LMS
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Re
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2)
Am
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g2
Hz
-180.00
180.00
°
Cooperation Highlights: Tests on A330, Analysis on A380
Outcome example: Polymax, Flutter analysis software, Sine Testing Product
� Silicon platforms for Wireless Advanced Networks of Sensors
Communicating sensor capabilities Integration constraints Cost reduction constraints
AEROSPACE
Common platform architecture including generic building blocks to comply with each application constraints
HOMELAND SECURITY
AUTOMOTIVE HEALTH ENVIRONMENT
Application layer(s)
Radio layer(s)
Power layer(s)
3D s tack
Antenna
rf circuit
Processing unit
Digital base band
Sensor Function
Power Management
Energy Scavenging
(e.g. vibration,solar)
Power storage
Antenna
rf circuit
Processing unit
Digital base band
Sensor Function
Power Management
Energy Scavenging
(e.g. vibration,solar)
Power storage
Application layer(s)
Radio layer(s)
Power layer(s)
3D s tack
Application layer(s)
Radio layer(s)
Power layer(s)
3D s tack
Antenna
rf circuit
Processing unit
Digital base band
Sensor Function
Power Management
Energy Scavenging
(e.g. vibration,solar)
Power storage
Antenna
rf circuit
Processing unit
Digital base band
Sensor Function
Power Management
Energy Scavenging
(e.g. vibration,solar)
Power storage
Partners: IMEC, Philips, Verhaert, AnSem, LMS, Atmel, EADS, Bosch, …
Innovation Example: MEDEA+ Project SWANS
� LMS was founded by researchers from K.U.Leuven in 1980
� Incorporating a company by a handful of researchers
� Financial support from K.U.Leuven LRD, professors and the researchers
� In the early years hosted on K.U.Leuven premises
� Making use of available infrastructure and equipment (financial agreements)
� Over the years, LMS has become financially independent
� But maintains a strategic relationship with K.U.Leuven
� Current cooperation scheme is multifocal and involves all missions of the university:
� Education
� Infrastructure support
� Research
• Access Knowledge
• Support Method Validation
• Perform Joint Research
• Jointly apply for new research funding (initiatives from two sides)
� Training
� Hiring
LMS Partnership: Case K.U.LeuvenHistory
� Research cooperation is not a linear process (university invention -> industry exploitation):
� Know-how flows in two directions:
• Theoretic knowledge from university
• Application knowledge from industry
• But also highly-valued method experience from the industrial partners
• In most cases not feasible and not of interest to assess in detail
� Early access to new methodologies is much of interest to LMS, LMS can only
explore the most promising scientific routes
� Input from engineering practice is very valuable to identify the real painpoints
� Validations on industrial cases are unique opportunities for the researchers
• Not easily possible at university
• Through LMS relations with major end-users
• Relevance and Research direction: Industry-scale experiments and validation
cases allow driving the research to address the relevant problems
LMS Partnership: Case K.U.LeuvenResearch
� Research cooperation is a perfect basis for leveraging each other’s networks and
capacities:
� Strategic partnering -> go after joint projects
� Research contributes to LMS business
� Research contributes to K.U.Leuven evaluation parameters
� Leverage on each other’s name and fame:
• K.U.Leuven: internationally well respected university in the fields of noise,
vibration, dynamics, mechatronics
• LMS: world authority in engineering simulation software and services
� Possibility to contribute to the directions in the K.U.Leuven research strategy
� Possibility to contribute to the LMS strategy discussions
� Cooperation in common networks, e.g Leuven.Inc K.U.Leuven spin-off networking
circle, co-founded by K.U.Leuven and early spin-offs such as LMS
� Explore jointly industry-academia cooperation schemes (Industrial Research
Council of K.U.Leuven, Regional and EC exchange programs e.g. Marie Curie…)
LMS Partnership: Case K.U.LeuvenResearch
LMS Partnership: Case K.U.LeuvenResearch
� Example: Active Noise Control
� K.U.Leuven has a strong basis on methodology, algorithms etc
� LMS has performed several major industrial assessment studies and has unique
datasets and laboratory setups (“Concrete Car”)
� Strategic partnership in two funded projects (K.U.L budgets ~ 300KEuro):
• InMAR (FP6): Active control for Noise, LMS is key industrial partner
• Smart Structures CAE Marie Curie: K.U.Leuven is coordinator
� Implementation through:
• Research focus on the LMS challenges (automotive cabin noise)
• Use of LMS Case Studies -> detailed analysis performed -> lots of inputs
• Exchange of researchers (2 shared PhD, partly hosted at LMS)
• Make LMS software available to explore new solutions (Amesim, Optimus)
• Thesis projects
• Joint publications
• No net financial flow
LMS Partnership: Case K.U.LeuvenResearch
� Example: Advanced Vehicle Dynamics Systems
� K.U.Leuven has a strong basis on methodology for multibody modeling
� K.U.Leuven has worldwide reputation for machine mechatronics & robotics
� LMS has strong background in vehicle chassis design engineering
� Strategic partnership in funded projects (K.U.L budgets around 300 KEuro):
• Modelisar (EUREKA-ITEA2): Multifunctional system mock up, with applications
in clean powertrain and active safety: LMS is key industrial partner
• VECOM Marie Curie: LMS and K.U.Leuven are partner, one PhD researcher is
resident at LMS, K.U.Leuven is academic promotor
• New proposal applied for industrial PhD project on Model Predictive Control (4
years, person hired by LMS but doing a PhD under university supervision)
LMS Partnership: Case K.U.LeuvenResearch
� Example: Advanced Vehicle Dynamics Systems
� Implementation through:
• Research focus on the LMS challenges (comfort-safety trade-off) and the KUL
methodologies
• LMS is developing dedicated test benches which will be available to the PhD
• LMS software tools will be used throughout the research -> significant input
• Knowledge will be shared
• Joint publications and presentations
• Net financial flow for the Industrial PhD (partly funded by the Flemish
authorities in a new Industry-doctorate program – “Baekeland”
� Success factors for research cooperation: Win-Win from the start
� Research must fit in strategy of the LMS and K.U.Leuven teams: Strategy workshops
� Research must be performed and managed in a professional way
• Unique “owners” at each partner
• Clear endorsement by top management (univ + LMS)
• Invest time and effort, also on management & supervision level
• Commitment to execute and deliver with all involved
• Reach milestones and deliverables or timely discuss plan changes
• Close interaction and communication essential
� Pragmatic IPR arrangements
• Template contracts should be available -> fast closure
• Pursue fairness on a global level -> do not waste time in micro-accounting
• Focus on what the real material needs are at each partner (staffing, equipment)
� Commit to long-term partnership
• Build joint knowledge base which provides unique strength w.r.t. state-of-the-art
• Build trust by delivery and fair treatment
• Explore continuously new ways of cooperating -> share new ideas
• Ask each other as strategic partner for new projects; leverage networks
• This has to come from two sides or it will not last
LMS Partnership: Case K.U.LeuvenResearch
� Education:
� Education is a key mission of the university, equivalent in importance to research
� Students get well trained in theory and methods, but lack in general application
knowledge, still this is key relevance for their future career -> opportunity.
� LMS contributes actively to the K.U.Leuven teaching program
• By giving application oriented seminars in various academic and post-graduate
courses (noise, vehicle dynamics, design methodologies, …)
• By co-teaching as part-time lecturer specific courses close to the LMS fields
• By helping to develop some new curricula (aerospace& automotive engineering)
• By providing software and tutorials for student classes and for application cases
(e.g. Vehicle dynamics class, Amesim 1D modeling class)
• By co-supervising PhD programs, as co-promotor, supervisor or jury member
• By supervising Master Thesis projects and providing industrial topics
� K.U.Leuven contributes to LMS training programs by
• Participating to the organisation of seminars and courses for customers,
employees and prospects
• Providing tutorial material from the student projects
LMS Partnership: Case K.U.LeuvenEducation
� Success factors for education:
� Match between education and strategy:
� Endorsement from the top management to invest time and effort
� Clear owner (at both sides) for each separate teaching initiative
� Clear arrangements on the conditions for software installation and use
• Price
• Maintenance
• Conditions of use (e.g. research use or not, commercial use or not?)
� Software installation must be supervised well
• Unique owner at K.U.Leuven
• Central contact point within the LMS organisation, separate from the standard
commercial and support organisation
� Policies and procedures to deal with thesis students and PhD students
� Openness at University for the application oriented focus of the research (without
restricting the quality)
� Access by LMS to information of research and student interest in the various
departments; website & personal contacts
LMS Partnership: Case K.U.LeuvenEducation
� Endorsement from the top
� Ensure match with strategy: strategy workshops
� Aim for building long-term relationship beyond the current project or activity
� Ensure professional management and execution
� Openness from the academia for the value of application-driven research, without
the need to compromise on quality -> look for leveraging industrial contacts.
� Industry interest to support the university performance and evaluation criteria:
publications, Phd, contract volume.
� Organise industrial cooperation within the university -> at K.U.Leuven: LRD interface
cell: “Leuven Research and Development”
� Focus financial aspects on what really benefits the university team:
� Staffing -> support of PhD researchers
� Equipment and software: to build out a unique teaching and research
infrastructure
� Avoid lengthy IPR and licensing scheme discussions (at least for our types and
scales of applications), these lead in most cases to disappointing earnings
� Pursue fairness and professionalism in all relations, overcoming traditional barriers
LMS Partnership: Case K.U.LeuvenGlobal cooperation success factors
� Role of K.U.Leuven Research and Development
� K.U.Leuven interface for all industrial contracts
• Unique contact point for administration & finances
• LRD manages all legal and financial aspects (large staff)
• LRD manages all IPR and cooperation agreements
� K.U.Leuven owns all results from research; professors and researchers can get
a fair compensation but do not own the results
� All contract finances flow through LRD who also manages the university
overhead on the contracts (15…20%),
� No direct payment from industry to academic staff.
� Fast reaction time in contracts
� Fast access to the university top for signatures and decisions
� Develop vision and strategy on valorization of results
� Implement this through different schemes, adapted to each topic and situation
(spin-off, licenses, cooperation agreements, partnering agreements),
considering long-term return and not only short term gains.
LMS Partnership: Case K.U.LeuvenGlobal cooperation success factors
� Cooperation in research
� Develop shared vision & committtment on cooperation
� Identify the common interests: ensure easy access to laboratory websites,
brokerage meetings (local PhD seminars or conferences..)
� LMS to host locally thesis and PhD students under university contract
� LMS to provide thesis hosting and stages at LMS HQ (stage conditions apply)
� Leverage our networks to each other
� Pursue joint industrial contracts, bring the other parner in the own network
� Pursue jointly external funding opportunities (EC, national…) -> large leverage
factor towards cooperation. This works only if both partners consider each other as
strategic partners. Clear arrangements to be made on co-funding if applicable.
� Pursue jointly regional competence centre initiatives, which may provide
unique opportunities for shared infrastructure, building critical mass and attracting
industrial contracts (cfr Flanders Drive in Belgium)
� Limited subcontracts outside joint funding context can be envisaged in case of clear
expertise and resource and aiming at well-defined results.
LMS Partnership: Transilvania University of BrasovSummary of potential strategic cooperation scenario’s
� Cooperation in education
� Develop vision on joint efforts in education
� Software availability at favourable conditions
� Support from the LMS local office for the use of software and methodologies
� Setting up & sharing tutorial exercises (in contact with LMS-HQ)
� Contribution by LMS staff to seminars and courses (though focused programs)
� Hosting thesis, stages and PhD locally and at LMS HQ
� Create visibility towards students -> recruitment
LMS Partnership: Transilvania University of BrasovSummary of potential strategic cooperation scenario’s
Thank you!
Looking forward to a bright future of cooperation between LMS and the Transilvania University of Brasov