Llp tecnico-class8
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Transcript of Llp tecnico-class8
LLP@TecnicoClass 8
Luis Caldas de Oliveira
Agenda for Class 8
• Q&A about Partners
• Team Presentations: Partners Findings
• Summary about Resources/Costs
• Work for Next Week
Q&A PARTNERS
Questions
What is a partner?
Why do you need partners?
What types of partners exist?
What are the risks associated with partners?
Partner
Partner TableReason Partner Gives Partner Gets
Optimization and economy of scaleReduction of risk and uncertaintyCredibility and reputationAccess to potential customers
Reason Partner Gives Partner GetsBroader product offering
Faster time to market
Market knowledge
Reseller discount
Partner Table (cont.)Reason Partner Gives Partner Gets
Broaden service or product offering
Access to newmarkets (internationalization)Creation of intellectual propertyBuyer-supplierrelationship
Reason Partner Gives Partner Gets
Types of Partners
Strategic AlliancesApple + Record Labels
Joint Business DevelopmentIntel Inside
Coopetitionwi-fi 802.11b/g/n
Key SuppliersOutsource suppliers:Apple + FoxconnDirect suppliers:Logoplaste
Virtual Channels (web)Booking.com
Risks
Impedance mismatch
Rely on partner schedule
No clear ownership of customer
Product lack vision
Different underlying objectives
Churn in partners strategy or personnel
Intellectual property issues
Difficult to end
Common ErrorsThinking that a startup needs all future partners in the first year
Some partners are only important afterreaching a certain size and scale
Not understanding “why” and “when” partners are needed
Not differentiating partners really needed to scale the business
TEAM PRESENTATIONS: PARTNERS
RESOURCES/COSTS
Key Resources
Key Activities
Cost Structure
Financial/Operational Timeline
Financial/Operational Timeline
NEXT WEEK
Presentation for Next Week
• Slide 1: Cover slide
• Slide 2: Business Model Canvas (changes marked in red, different colors for multi-sided markets)
• Slide 3: What changed in the right side of the canvas?
• Slide 4: Resources needed: people, financing, hardware, software, prototypes, etc.
• Slide 5: Spreadsheet with all costs from Partners, Resources and Activities per year.
Presentation for Next Week
• Slide 7: Draw a financial/operational timeline
• Slide 8: Lessons learned from Resources, Activities and Costs.
Before Next Class• Talk to at least 10 customers, including
partners
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare Class Presentation
• Watch Final Presentations:htttp://www.slideshare.net/sblank
Obrigado