LLP@Tecnico���Class 1

Luis Caldas de Oliveira

Agenda for Class 1

•  Class introduction

• Weekly class scheduling

•  Teams and business ideas

•  LPC – Launch Pad Central

• Work for next week

CLASS INTRODUCTION

Instructors •  Prof. Miguel Mira da Silva���

(mms@tecnico.ulisboa.pt)

•  Prof. Luis Caldas de Oliveira���(lco@tecnico.ulisboa.pt)

•  Prof. Joana Mendonça���(joana.mendonca@tecnico.ulisbos.pt)

•  Diogo Henriques���(carlos.diogo@tecnico.ulisboa.pt)

Key Concepts

•  Students are experts in their fields

•  Advisors are technical consultants

• Mentors are business counselors

•  Instructors are experts in the LLP model

Key Points

•  Evidence-based entrepreneurship (not “faith-based”)

•  Students need to “get out of the building”

•  Time management: intense and fast

•  Community: every class member must actively comment the other teams

Before Each Class •  Talk to 10 customers about lecture (n-2)

•  Update narrative and canvas (n-2)

•  Revise MVP based on findings about (n-2)

•  Prepare presentation with findings about (n-2)

•  Formulate hypotheses about (n-1)

•  Prepare interviews about (n-1)

•  Talk to mentors and advisors

•  Watch Udacity lecture (n)

In Class

• Q&A about lecture (n-1)

•  Team present findings about (n-2)

•  Summary of lecture (n)

WEEKLY CLASS SCHEDULING

Weekly Class

•  3 hours preferably starting at 5 PM

•  All teams must be present

•  Some members maybe away for part of the class

•  All members must present during team presentation

TEAMS AND BUSINESS IDEAS

Teams •  Teams must be completed by Friday (4 to 5

members)

•  Teams should send an email message to instructors with:

§ Team members

§ Business idea (half page)

•  Fill BMC in LPC

Mandatory Office Hours with Partners, a Mentor dedicated to team, uses LPC for review, Advisors as domain experts

Lean LaunchPad

1 week before

Mentorship

Product Continual Revisions to MVP based on Customer Discovery

Customer Discovery

Team presents weekly in front of cohort, formal curriculum, ���Optional: Office space, weekly dinners w/guest speakers

10-15 customer interviews/week, present results in front of peers

Framing Hypotheses

Education / ���Community

Application by BMC, Initial Canvas, Updated Weekly Canvases

Lessons Learned What we thought, what we did, what we found, what’s next.

LPC: LAUNCH PAD CENTRAL

LPC

•  www.launchpadcentral.com

WORK FOR NEXT WEEK

Customer Discovery •  Death by Demo 1���

http://vimeo.com/groups/204136/videos/76390080

•  Death by Demo 2���http://vimeo.com/groups/204136/videos/76172223

•  Death by Powerpoint http://vimeo.com/groups/204136/videos/76171146

•  Understanding the problem���http://vimeo.com/groups/204136/videos/76173388

•  Attention to Outliers���http://vimeo.com/groups/204136/videos/76177672

NEXT WEEK

Before Next Class •  Talk to 10 customers about your project

•  Learn to use LaunchPad Central (LPC)

•  Update LPC Narrative and Canvas

•  Prepare Class Presentation

• Watch Videos

•  Lecture 1: What We Now Know

•  Lecture 1.5: Business Models and Customer Development

•  Lecture 2: Value Proposition

Slides •  Slide 1: Cover slide

•  Slide 2: Business Model Canvas

•  Slide 3: Identify market type

•  Slide 4: Identify market size

•  Slide 5: Identify competitors

•  Slide 6: Propose experiments to test Value Propositions, Customer Segments, channel, and revenue model of the team’s business model. What constitutes a pass/fail signal for each test?

Obrigado