L&L Concept Menu and Branding Study

18
new york city links & lagers food

Transcript of L&L Concept Menu and Branding Study

Page 1: L&L Concept Menu and Branding Study

n e w y o r k c i t y

l in k s & l a g e r s

f o o d

Page 2: L&L Concept Menu and Branding Study

n e w y o r k c i t y

l in k s & l a g e r s

b e e r

Page 3: L&L Concept Menu and Branding Study
Page 4: L&L Concept Menu and Branding Study

Super Crispy Belgian–style Fries with your choice of dipping sauce

Schnitzel Dip Strips

Warm Pretzel

Crispy Pork Nuggets with 5–pepper jelly

Duck Dipwith pretzel rods & grainy mustard

Damn Good Beef Jerky

Meat

Cheese

Meat & Cheese

Smoked Almonds

Duck Fat Popcorn

Duck Fat Potato Chips

Seasonal Pickles

l inks (9)

salads (7)

THE HOP CAESAR Romaine, pretzel croutons & shaved Parmigiano Reggiano with an IPA and garlic based dressing (no anchovy)

GARLIC ROASTED MUSHROOM SALAD

over mixed greens with candied black pepper pecans and lavendar mustard vinaigrette

DINNER SALAD

Romaine and arugula, herbed white beans, pickled carrots, pepitas, pretzel croutons and a malted pesto vinaigrette

QUINOA SALAD with golden raisins, jicama, baby mustard greens, crispy parsnips and a cranberry–weiss vinaigrette

sandw iches (8.50)

Smoky Kielbasa with kraut and brown mustard on rye

Grilled Chicken with caramelized onions, swiss and harissa aioli

Roast Beef with garlic butter toast, cheddar, arugula and anise pickled onions

Grilled Ham and Gruyere with dijon mustard and fresh thyme

meats (5)

Mustard seed salami and other salamis

Dry cured Salami–Italian style hot, sweet and fennel ‘soppresattas’

Summer Sausage

Smoky Kielbasa

Landjager links

cheeses (4)

Prairie Breeze Cheddar

Emmi Gruyere

Pepper Jack

Nice Brie

Fresh Goat cheese

s ides (5)

IPA Soaked Potato Salad with smoky kielbasa

Herby Pasta Salad with citrus roasted broccoli, Parmigiano Reggiano and garlic bread crumbs

Pork–tastic Pasta Salad withdiced salami, sopressata, pepperoncino, provolone piccante, sundried tomatoes, cerignola oloves

Nice Red Beans (vegetarian)

Naughty Red Beans (super meaty)

Cilantro rice

SPICY DUCK

with Golden Raisins Turkish pepper spiced duck with Raki–soaked golden raisins

DUCK FRANCOIS

Duck with chanterelle mushrooms, shallots and cream

THE RABBIT

Rabbit, pork, garlic and rosemary

BLACK FOREST MELT

Pork, ground black forest ham, gruyere, toasted rye crumbs, dijon

GRILLED CHICKEN SANDWICH

Chicken, pork, gruyere, grilled onions, breadcrumbs

SOUTH OF THE BOAR–DER

Wild Boar, super dark chocolate, pasilla chile, orange zest

CZECH BOAR

Wild Boar, juniper berries, Becherovka

BKT

Pork, ground bacon, dehydrated and ground kale, sundried tomatoes

THE SEXY MEXI

Pork, fire–roasted jalepenos, grilled onions, tequila, lime, agave nectar, served in 2 corn tortillas w/ a lime

ANOTHER SEXY MEXI

Pork, guajillo chile (rehydrated in Mexican beer), cilantro, onion and lime, served in 2 corn tortillas w/ a lime

AL PASTOR

Chile marinated pork, grilled pineapple, onion, served in 2 corn tortillas with a lime

ELOTE CON CARNE

Pork, sweet corn, onion, lime–grilled then rolled in mayo, then cotija, served in 2 corn tortillas w/ a lime

UP NORTH

Venison, pork and pickled currants

PUTTANESCA

Pork, anchovy, black olives, capers and sundried tomatoes

MORROCAN

Lamb, preserved lemon, oil cured olives, honey

NEAR BUFFALO

chicken, blue cheese, franks hotsauce, panko bread crumbs, sauteed–then–ground carrots and celery

THE ROSH HASHANAH

Chicken, lamb, Fuji Apple, honey, blackberry wine, challah crumbs

THE CAJUN

Andouille with baby shrimp creole salad

THE MARINER

Shrimp, tilapia and bay scallops ground with chives and sundried tomatoes

THE MISSING LINK

Herb–braised carrot link, grilled and served with shaved cabbage slaw, beer braised onions and pickled chilies

THE VEGAN LINK

Vegan Sausage flavored with chick peas, caramelized onions, ground kale powder, sundried tomatoes

MONKEY BUSINESS

chocolate covered banana wrapped in allspice sugar– dusted flour tortilla

topp ings (2)

Saurkraut

Shaved Cabbage Slaw

Beef and Bean Chili

Vegetable Chili

Bacon and Pickle relish

Mixed Pickled Chilies

Shredded Cheddar

Beer Braised Onions

Harissa Aioli spicy

Pesto Aioli

America’ Sauce Ketchup/mayo/hotsauce

Cremificato Blue Cheese dressing

Citrus Crema

Housemade Ranch

Tapper BBQ sauce

Bangin’ Tartar Sauce

Cheesy Bacon sauce

Whole Grain Mustard

Dijon Mustard

Honey Mustard

Spicy Brown Mustard

d ipp ing sauces (2)

snacks (5)

Page 5: L&L Concept Menu and Branding Study

beer

Bottom Fermenting

PILSNERS & LAGERS

MIKKELLER (DEN) Vesterbro Pils–(5.6%)–Springy and rich, this Danish version of the classic Czech style has a bit more body than your average pilsner. Named after a Copenhagen neighbor-hood with hookers and hipsters!

LAGUNITAS (CA) Czech Style Pils (6.2%)–Best example of an American Czech– style pilsner. Ballsy, zingy, and thirst–quenching.

FOOTHILLS 22oz (NC) Torche Pilsner (5.3%)–Well– structured Czech–style pilsner. Good mouth–feel, rich full finish. Wait, we have no idea what we just said. Here: this is an awesome American pils. Drink plenty!

ROTHAUS 330ml (GER) Tannenzapfle Pils (5.1%) Brewed by the Black Forest Girl deep in a spruce thicket, this cute lil kicker of a German pils will make you want to turn into a giddy gnome.

FLENSBERGER 330ml (GER)Pilsner (4.8%) Flavorful, fun, and brewed just over the board from Denmark. Comes in with the signature “plop” bottle.

TROEGG’S 12oz (PA) Sunshine Pils (4.5%)–Combines the crisp taste of European–style pilsners with a kicked–up hop character to create a balanced, refreshing seasonal beer. Golden in color with a fluffy white head.

SIERRA NEVADA (CA) Summerfest (5%)–A refreshing, pilsner–style lager. Its incredible smoothness comes from an extra– long lagering period. Quenches your thirst with big aroma and a tangy hop bite.

AUGUSTINER (GER) Lagerbier Hell (5.2%)–Particularly mild, sparkling, refreshing, and easily digestible. What are we trying to say here? Hmm. This is the best German lager out there. Srsly.

AUGUSTINER 500ml (GER) Edelstoff (5.6%)– A bright export beer. Refreshing, clean, crisp. Ja, ja, sehr gut. It has a touch more alcohol than the Hell, which is to say, perfect for cuddling up in the park with.

LÖWENBRÄU (GER)– Original (5.2%)–Wonderfully refreshing and slightly bitter. Delicately tangy and refreshing. A true Bavarian lager drinking experience.

ARCOBRAU–ZWICKLBIER (GER) (5.2%) –Naturally cloudy and and unfiltered lager. Contains essential vitamins and nutrients. A lager for those who like wheat? Or a bit of grassiness for those who like lager? Jaaa.

SHINER 12oz (TX) Bohemian Black Lager (4.9%) Crafted according to exacting old–world standards with imported Czech Saaz, Styrians Hops and selected roasted malts.

GREAT LAKES 12oz (OH) Dortmunder Gold Lager (5.8%) A smooth lager that strikes a delicate balance between sweet malt and dry hop flavors.

Top Fermenting

PORTERS, BOCKS, UND STOUTS

TERRAPIN (GA) Wake ‘N’ Bake Oatmeal Imperial Stout (8.6%)–Black as night, this coffee stout is thick, rich and full of real coffee flavor. Brewed with a signature blend created by Terrapin & Jittery Joe’s Coffee.

LEFT HAND 12oz (CO) Fade to Black: Pepper Porter (7.2%) Dried fruit flavors entwined with smoky pepper and licorice embossed on roasty malt sweetness open on your tongue as the slow warmth of chilis creep up on your tongue and throat, finishing in an herbal smoke ring flourish.

SMUTTYNOSE (NH) Robust Porter (6.2%)–This is a smooth and very drinkable beer, characterized by its well–balanced malt and hops, plus subtle notes of coffee and chocolate.

GREAT LAKES 12 oz (OH) Edmund Fitzgerald Porter (5.8%) A complex, roasty porter with a bittersweet, chocolate–coffee taste and bold hop presence.

EINBECKER 330ml (GER)Mai–Ur–Bock (6.5%)–Brewed every spring, this is lighter than a regular bock. A bit less sweet, and a bit less rich. But made up for with a refreshing hop kick.

SOUR/FUNKY/WEIRD

JOLLY PUMPKIN 750ml (MI) Oro de Calabaza (8%)–Brewed in the Franco–Belgian tradition of strong golden ales. Spicy and peppery with a gentle hop bouquet and the beguiling influence of wild yeast.

JOLLY PUMPKIN 750ml (MI) La Roja (7.2%)–An artisan amber ale brewed in the Flanders tradition. Deep amber with earthy caramel, spice, and sour fruit notes developed thru natural barrel aging. Unfiltered, unpasteurized, and blended from barrels aged two to ten months.

WESTBROOK (SC)Gose (4%)–South Cackalack interpretation of Gose (pronounced “Gose–uh”), a traditional German–style sour wheat beer brewed with coriander and salt.

DOGFISH HEAD (DE)–Pangea (7%)–Brewed with ingredi-ents from every continent, Pangaea is a slightly spicy ale with a mouthful of rich flavors. Kinda tart, kinda herbaceous, kinda spicy, all good.

NEW BELGIUM 22oz (CO)Lips of Faith: La Folie (6%)– A collab with Rodedenbach, this spontaneously fermented Flemish red rests in French Oak barrels between one and three years before being bottled. Expect sour apple notes, a dry effervescence, and earthy undertones.

NEW BELGIUM 22oz (CO) Lips of Faith: Tart Lychee (8.5%)Lychee Fruit is so insanely sweet and flavorful you almost can’t stand it alone. Sour to the rescue! This combo of barrel–aged sour beer, Lychee Fruit puree, and cinnamon sticks pours a frothy head of tart perfection.

NEW BELGIUM 22oz (CO)Lips of Faith: Clutch (9%)–Brewed with chocolate and black malts for a rich and roasty overtone. Black as night, this beer is blended at 80% stout, 20% dark sour wood beer that begins with a sour edge and finishes with a big, dark malt charac-ter, lingering, sweet on your palate.

NEW BELGIUM 22oz (CO)Lips of Faith: Le Terroir (7.5%) Barrel–aged sour dry–hopped with peachy, mango–like Amarillo hops. WTF?

DUBS/TRIPS/QUADRUPS

BARRIER (NY) Belgian Dubbel Down (7.4%) Three base malts, a touch of turbi-nado sugar, and three additional specialty crystal malts give this bad boy both it’s caramel bouquet and boozy bang. Drink now, rest later.

ANDERSON VALLEY 12oz (CA) Brother David’s Triple Abbey Style Ale (10%)–Features a bright, dry fragrance, with aroma overtones of malt, fruit, and freshly mown fields. Balanced by a rich malt backbone, spicy hops, and fruity yeast esters.

RIVER HORSE 12oz (NJ)Triple Horse (10%)–An NJ take on a Belgian Style Tripel Ale, fermented with a Trappist yeast strain which lends hints of vanilla and creates a variety of complex flavors.

WESTBROOK 22oz (SC) Vanilla Tree Dubbel (7.5%) Belgian–style dubbel brewed with a variety of dark crystal malts and dark Belgian candy syrup. After fermentation, the beer is aged on whole vanilla beans and toasted oak chips. The result is a wonderfully smooth, malty ale with notes of dark fruit, spice, and (naturally) vanilla and oak!

NEW BELGIUM (CO)Trippel (7.8%)–Opens with a bold blast of hops that slowly gives way to the fruity esters implied by our Belgian yeast strain. Remarkably smooth and complex, and spiced with a trace of coriander.

‘TIS THE SAISON

BROOKLYN (NY)Radius (4.8%)–Belgian yeast gives complex spicy notes and some bright orange zest flavors, while Perle and Aurora hops give a zippy bitterness and a pleasant floral aroma. Bone–dry, unfiltered, hoppy, and refreshing.

BROOKLYN 750ml (NY) Sorachi Ace (7.6%)–A cracklingly dry, hoppy unfiltered golden farm-house ale made entirely with Sorachi Ace hops grown by a single farm in Washington. Fermented with a special Belgian ale strain. Bright spicy lemongrass / lemon zest aroma backed by a wonderfully clean malt flavor.

PRETTY THINGS 750ml (MA) Jack D’or (6.5%)– Who makes a saison with four malts, four hops, and four yeasts? Pretty Things does. And you know what? It’s very, very good.

STILLWATER 22oz (MD) Cellar Door (6.6%)–an ale of extreme balance with a delicate complexity that allows for contemplation while also providing quaffable refreshment.An intricate blend of herbal grass & tangerine citrus flavors and aroma, gently finished with a touch of white sage, lending a mild earthy spice character.

WIT’S UP WITH THE WEISS?

TROEGGS 12oz (PA)Dreamweaver Wheat Ale (4.8%) Imparts a spicy, peppery, clove taste with a slight hint of bananas. Dream-weaver Wheat is an unfiltered blast of spicy, mouthwatering joy.

21ST AMENDMENT Can (MN)Hell or High Watermelon Wheat Beer (4.9%)–This American wheat beer is brewed with real watermelon, for a flavor that’s surprisingly crisp, dry and refreshing—summer in a can.

ERDINGER (GER)Dunkel (5.3%)–Rich and smooth. Brewed according to an age–old recipe. Well–balanced and delicious.

ERDINGER (GER)Kristall (5.3%)–This wheat beer gets its clear appearance from a long filtration process, giving it a sparkling and refreshing character, which also makes it the ideal wheat beer for warm summer days.

ALLAGASH (ME)White (5%)–Brewed with a generous portion of wheat and spiced with coriander and Curacao orange peel, this beer is fruity, refreshing and slightly cloudy in appearance.

PYRAMID (WA)Apricot Ale (5.1%)–Perfectly combines the taste and aroma of fresh apricot with the smooth finish of a traditional wheat beer. It’s refreshingly unfiltered character and fruit flavor make it an ale worth savoring.

PYRAMID (WA)Hefeweizen (5.2%)–A unique take on the traditional Bavarian classic. This refreshingly unfiltered wheat ale delivers a distinctively smooth flavor worth savoring with friends.

MILD(ISH) AND/OR BROWN(ISH)

ANDERSON VALLEY Can (CA)Boont Amber Ale (5.8%)–The slightly sweet malty backbone is balanced perfectly with a subtle hop bite and aroma, and a wonderfully fruity yeast profile. Best amber ever.

LAGUNITAS (CA)Censored Rich Copper Ale (6.75%)The original name of this original ale was originally derived from an origin so heinous that we cannot reveal its aboriginal oregeny. Sorry. Actually, it’s an easy drinking malty Copper Ale that goes easy on the hops. Whatever.

VICTORY 12oz (PA) Summer Love Ale (5.2%)–Sublime, earthy familiarity of noble, American and German hops backed up by fresh and clean German malts. Ends with a burst of lemony refreshment from fistfuls of American whole flower hops.

COAST 22oz (SC) 32/50 Kolsch (4.8%)–Dare we say better than zee Germans? Soft on the palate with a delicate malt flavor. Balanced with a touch of wheat and honey notes. Dry and wine like with a flowery hop finish.

DUCK RABBIT (NC)Amber Ale (5.5%)–Medium bodied beer with a lovely tawny copper or bronze color. This brew emphasizes malt complexity with layered caramel malt flavors.

DUCK RABBIT 12oz (NC) Brown Ale (5.6%)–Brewed with loads of hops from start to finish (it’s hoppy and beautifully bitter). Spicy citrusy bitterness to a refined flowery aroma. Supported by a grain bill of seven varieties of malt. OMG.

ANCHOR 22oz (CA) Small Beer (3.3%)–The ultimate session beer! Made from the second runnings of barleywine wort, creating a second, lighter brew. A unique low–alcohol brew reminiscent of an English bitter, with a light amber color and lots of hop character.

HITACHINO NEST 330ml (JAP) Red Rice Ale (7%)–Complex sake–like flavor with sweet malt notes. Hints of strawberries in the nose and palate. Intriguing mix of sake, malt, and bitterness in the finish.

NEW BELGIUM (CO)Fat Tire (5.2%)–Toasty, biscuit–like malt flavors coasting in equilibri-um with hoppy freshness. Damn near finest amber this side of the moon.

HOPPY, HOPPIER, HOPPIEST!

SPEAKEASY (CA)Prohibition Ale (6.1%)–Amber color. Caramel notes and citrusy hops in aroma. Balance between malt and hop on palate with a clean hoppy finish.

Page 6: L&L Concept Menu and Branding Study

WESTBROOK can (SC)IPA (6.8%)–A base of pale malts is just enough to contain the massive hop flavor and aroma packed into this highly drinkable IPA. A blend of four American hop varieties for a com– plex and layered hop experience.

WESTBROOK 22oz (SC) Single Hope: Pacific Jade (6.1%)– Pacific Jade is a relatively new hop from New Zealand that exhibits a bold citrus and black pepper aroma with soft bitterness. True elegance from Down Under.

TERRAPIN 12oz (GA) Rye Pale Ale (5.5%)–Made with five varieties of hops and a generous amount of specialty malts (RYE!), it offers a complex flavor and aroma that is both aggressive and well balanced.

TROEGGS (PA)Nugget Necter Imperial Amber (7.5%)–Squeeze those hops for all they’re worth and prepare to pucker up: Nugget Nectar Ale, will take hopheads to nirvana, intensifying the malt and hop flavors to create an explosive hop experience.

GREEN FLASH (CA)Le Freak Belgian Triple/Imperial IPA (9.2%)–An ‘out of the box’ modern ale crafted by converging two beer styles. Dry–Hopped and Bottle–Conditioned–it’s a zesty brew with enticing American hop and fruity Belgian yeast aromatics.

GREEN FLASH 12oz (CA) Rayon Vert Belgian IPA (7%) A bold layering of hops finds balance from traditional malts. Bottle conditioning with fresh ale yeast and Brettanomyces finishes the beer, adding a delightful effer-vescence, dryness and continuously evolving character.

ANCHOR (CA)Humming Ale (5.9%)–Perfect accompaniment to cheering on the SF Giants. This bold, frothy, effervescent ale with hints of citrus is dry–hopped with the distinctive NZ hop Nelson Sauvin.

FOUNDERS 12oz (MI) Double Trouble (9.4%)–An imperial IPA that was brewed to turn your world upside down. Pungent aromat-ics up front pair with a malt–balanced backbone and a smooth, bitter finish.

FOUNDERS (MI) Red Rye (6.6.%)–Serious hop bitterness, along with an unyielding grapefruit bouquet, balances the malty richness of four varieties of imported Belgian caramel malts. Addition of rye malt accentuates a spicy, crisp finish.

ELYSIAN 22oz (WA)Avatar Jasmine IPA (6.3%) Avatar has a very floral nose because of the dried jasmine flowers added in the boil and hopback. The taste is an elegant balance allowing the subtle flavor of jasmine to prevail while still delivering the I.P.A.’s essential hoppiness.

ELYSIAN 22oz (WA) Wise ESB (5.9%)–Subtle smells of caramel, honey, citrus and grassy floral hops entice while the taste delivers a pleasantly bold hop flavor against a very strong malt backbone. Well–balanced and delicious.

21ST AMENDMENT Can (MN) Bitter American Extra Pale Ale (4.4.%) A session IPA, yay! This extra pale session ale has lower alco-hol but all the flavor and hop aroma you expect from a much bigger beer. Give one, or three, a try.

21ST AMENDMENT Can (MN) Back in Black IPA (6.8%) Brewed like an American IPA but with the addition of rich, dark malts, this beer has all the flavor and hop character you expect with a smooth, mellow finish.

BEAR REPUBLIC (CA) Racer 5 (7%)–This hoppy American IPA is a full bodied beer brewed with American pale and crystal malts, and heavily hopped with Chinook, Cascade, Columbus and Centennial hops. There’s a trophy in every glass.

LAGUNITAS (CA)Lil’ Sumpin’ Sumpin’ WILD Ale (8.7%)–Lots of Malted Wheat for a Curious Malt Complexity & and Fermented with Our Belgian Yeast strain leaving it Huge in Flavor and Satisfaction. SO GOOD.

FLYING DOG 12oz (MD) Raging Bitch Belgian IPA (8.3%)–American IPA hoppiness and Belgian funk. Is that a new musical genre? Who knows. Rich, bitter, tangy, delicious. Done.

BELLS 12oz (MI) Two–Hearted Ale (7%)–Hopped exclusively with the Centennial hop varietal from the PacNW, they lend their characteristic grapefruit and pine resin aromas. A significant malt body balances, together with the signature fruity aromas of Bell’s house yeast.

LEFT HAND 12oz (CO) Stranger Pale Ale (5%)–Beyond the initial floral hop aromas, malt sweetness is revealed, with a spicy undertone that exposes a very rye sense of humor. Take your time to get to know the Stranger. It’s strangely satisfying.

OSKAR BLUES Can (CO) Dale’s Pale Ale (6.5%)–A volumi-nously hopped mutha that delivers a hoppy nose, assertive–but–balanced flavors of pale malts and hops from start to finish.

SIERRA NEVADA Can (CA) Pale Ale (5.6%)–The beer that started a micro–brew revolution. Now in a can! It has a deep amber color and an exceptionally full–bod-ied, complex character. Generous quantities of premium Cascade hops give the Pale Ale its fragrant bouquet and spicy flavor.

GREAT LAKES 12oz (OH) Lake Erie Monster (9.1%)– An unfiltered imperial India pale ale with huge hop flavor.

GLUTEN–FREI

GREEN’S 12oz (UK) Premium Pils (4.8%)–brewed with natural spring water and a selection of the finest hops and de–glutenised barley malt. That means it tastes like real beer.

TWO BROTHERS 12oz (IL) Prairie Path Golden Ale (5.1%)Complex malt character married with a bit ‘o hops to create a mildly bitter finish. The result is a crisp, drink–able, and savory ale.

APPLES & PEARS

ISASTEGI 750ml (SP) 2010 Natural Cider (6%)–This deli-cious, sour cider is redolent of apples on the nose, with a tangy palate, and very slightly fizzy. Earthy and wild.

ETIENNE DUPONT 330ml (FR) 2010 Cidre Bouche (5%)–Full of fruit and freshness, the taste reveals the aromas of apples and citrus with finesse.

SPIRE MOUNTAIN 22oz (WA) Dark & Dry Apple Cider (5%) Assertive tartness is pleasingly balanced by a hint of molasses and brown sugar.

SPIRE MOUNTAIN 22oz (WA)Apple Cider (5%)–Pleasant, light and with a snap of champagne ef-fervescence, each glass is like a bite of crisp liquid apple. Perfectly balanced with just the right tartness.

ORIGINAL SIN (NY)Pear Cider (4.5%)–Light and refresh-ing with a clean, dry finish. What more could you ask for from a pear?

WANDERING AENGUS 500ml (OR)–Wickson Single Varietal (8.2%)–Magical floral aromas lead to lucid acidity with a citrus kissed finish. Made from only a single varietal, the tiny Wickson Crab, sourced from two orchards.

WANDERING AENGUS500ml (OR)–Oaked Dry Cider (6.8%)–Rich tannins and spicy aromas with a mild oak finish. Blend of English and French bittersweet apples rounded out with aromatic and sharp heirloom apples.

WANDERING AENGUS 22oz (OR) Wanderlust (6.9%)–Mod-eled after English ciders, a full bodied cider with a long ginger spice finish.

BOOZE–FREI

ERDINGER 330ml (GER)Alkoholfrei (0.4%)–A great beer for those who miss beer. It’s basically the same, without the hangover. Prozst!

FENTIMANS 330ml (UK)Ginger Beer– Brewed with premium ginger root from the bazaars of Shanghai, with choice juniper and yarrow extracts from around the globe. Experience the ginger “tickle & burn” on the first sip.

FENTIMANS 330ml (UK) Victorian Lemonade–1½ lemons in every bottle, blended with ginger root, speedwell, and juniper extracts for a Victorian–era, tart classic.

FENTIMANS 330ml (UK) Curiosity Cola–A full–bodied, ginger–infused traditional cola that is curiously invigorating!

Page 7: L&L Concept Menu and Branding Study

n e w y o r k c i t y

l in k s & l a g e r s

Page 8: L&L Concept Menu and Branding Study

n e w y o r k c i t y

l in k s & l a g e r s

Page 9: L&L Concept Menu and Branding Study
Page 10: L&L Concept Menu and Branding Study
Page 11: L&L Concept Menu and Branding Study

n e w y o r k c i t y

l in k s & l a g e r s

Page 12: L&L Concept Menu and Branding Study

n e w y o r k c i t y

l i n k s & l a g e r s

Page 13: L&L Concept Menu and Branding Study
Page 14: L&L Concept Menu and Branding Study
Page 15: L&L Concept Menu and Branding Study

n e w y o r k c i t y

l in k s & l a g e r s

Page 16: L&L Concept Menu and Branding Study
Page 17: L&L Concept Menu and Branding Study

l i n k s & l a g e r s

Page 18: L&L Concept Menu and Branding Study