Liz McBridePRINT SamplesJ u l y 2 0 1 6

B l a c k b i r d P i z z e r i a - I D E N T I T Y C O N C E P T

6th Street & Lombard Street / 215.625.6660

dine-in / take-out / delivery

Blackbird is the city’s first all-vegan pizzeria, with hopes of tapping into a health- and socially

conscious population and introducing urban foodies to a new world of vegan possibilities.

scan to check out Blackbird’s website

salt roasted golden and red beets, baby arugula, roasted leeks, orange segments, toasted pumpkin seeds, shallot-thyme vinaigrette

beet salad 7.5

mixed greens, roasted red pepper, marinated eggplant, baked tofu, seitan pepperoni, lemon-peppercorn vinaigrette

antipasti salad 7

assorted grilled mushrooms, baby arugula, roasted leeks, orange segments, toasted pumpkin seeds, shallot-thyme vinaigrette

mushroom salad 8

caesar salad 7

crisp romaine lettuce, sliced onion, grilled artichokes, rosemary croutons, crispy capers, creamy caesar dressing

salads

sideshand-cut fries (sm/lg) 3/4

4

4

4

4

44

3

3

chickpea ‘tuna’ saladside salad

garlic breadhouse soupsoup of the day

sauteed greens

roasted vegetablescajun coleslaw

507 South 6th st. Philadelphia, PA, 19147 215.625.6660

roasted cauliflower&charred brussels sprouts&leeks&spaghetti squash&garlic buttermozzarella style daiya cheese&whole wheat crust

12/20harvest

wilted spinach&olive oil&pumpkin seed pesto&green olives&roasted garliccrispy shiitake mushrooms&whole wheat crust

12/20popeye

garlic butter&seitan sausage&onions&red sauce&fresh oregano&daiya cheese

12/20haymaker

thinly sliced yukon gold potatoes&rosemary&olive oil&sea salt

8.5/14yukon

seitan sausage&broccoli rabe&fennel&eggplant&red sauce&daiya cheese

11.5/19south philly

avocado&caramelized onions&jalapeno peppers&cheddar style daiya cheese

11.5/19nacho

onions&peppers&mushrooms&artichokes&black olives&red sauce&daiya cheese

11.5/19veggie supreme

assorted mushrooms&fresh thyme&garlic butter&truffle oil&mozzarella style daiya cheese

12/20fungi

tomato sauce&roasted cherry tomatoes&shaved elephant garlic&fresh herbsolive oil&smoked salt

8.5/14tomato pie

pizzaall pies come in a small (12”) or large (18”)

toppingsonions, peppers, jalapeno peppers, olives, fennel, broccoli rabe, artichokes, tomatoes, eggplant, roasted red pepper, yukon gold potatoes, garlic - .25/.75/1.5seitan pepperoni, seitan sausage, mushrooms, avocado, extra daiya cheese - .5/1.5/3

all items are vegan and certified kosher & desserts by vegan treats (call for selection)

sandwichesall bread from wild flour bakery & all wraps served on whole wheat wrap

crispy fried rosemary panisse, tomato sauce, mozzarella style daiya cheese chickpea parm 8

grilled veggie wrap 7

mushrooms, broccoli rabe, red pepper, cherry tomato, basil, red onion, baby spinach, aioli

crispy fried seitan, cajun spiced coleslaw, avocado, tomato, onion, pumpkin seed pesto

wingwich 8.5

smoked tofu, grilled onions, baby spinach, shaved fennel, kalamata olives, lemon pepper dressing

lemon pepper tofu wrap 7

creamy chickpea salad, artichoke, lettuce, cherry tomato, red onionchickpea ‘tuna’ wrap 7

eggplant grinder 7.5

roasted red pepper, marinated eggplant, fennel, broccoli rabe, garlic butter, topped with daiya cheese and baked in the oven

smoked tofu cubano 8

house smoked tofu, seitan pepperoni, pickles, carmelized onions, grain mustard aioli, daiya cheese

thinly sliced house made seitan with grilled onions and peppers, crimini and white mushrooms, daiya cheese

seitan cheesesteak 9

bbq 7.5cornmeal crusted oyster mushrooms, tangy bbq sauce, jalapeno peppers, creamy coleslaw

www.blackbirdpizzer ia .com507 South 6th st. Philadelphia, PA, 19147 215.625.6660

amount

message

name

g i f t c a r d507 South 6th st. Philadelphia, PA, 19147 215.625.6660

www.blackbirdpizzer ia .com

Blackbird is Philadelphia’s first all-vegan pizzeria, tapping into a health- and socially conscious population and introducing urban foodies to a new world of vegan possibilities.

scan to check out Blackbird’s website

6th Street & Lombard Street / 215.625.6660

B u s i n e s s C a r d& G I f t C a r d

m e n u

roasted cauliflower&charred brussels sproutsleeks&spaghetti squash&garlic buttermozzarella style daiya cheese&whole wheat crust

12/20harvest

c u s t o m e r e x p e r i e n c e

p a c k a g e d e s i g n u p d a t e s

C o l o r / c o n c e p t c h a n g ef o r C r a y o l a M a r k e r M a k e rm a r k e t e d t o g i r l s / t w e e n s

Since I cannot show much package design work due to the nature of my position at Crayola, in order to showcase my experience as a package designer, I will explain below the process we would follow:

• Meeting with Sales/Marketing team & Creative Manager to

discuss upcoming projects and review creative brief

• Designer (myself) will meet with package engineer to review

how the packaging will function, how it will fold, and ask any

questions the designer may have for the engineer.

• Designer will then begin on the project. Once complete, it will

go through a series of reviews, first with the creative manager,

then with the creative manager and sales/marketing team.

• Once the team has approved the package design, the design

will then be printed on a large Epson printer, and mounted to

a thick, but flexible board with 3M sticky sheets.

• Based on the package engineers instructions, the designer will

then build a comp of the product for the sales/marketing team

to use for their own pitches/meetings.

• Project may take weeks or months for approval. If approved,

the design will proceed to production.

c r e a t i o n o f “ D e l u x e ” v e r s i o n o f t h em a r k e r m a k e r b a s e d o n t h e o r i g i n a l k i t ( s h o w n b e l o w )

f i g h t c l u b & d . i . d . - b o o k d e s i g n( D i s s o c i a t i v e I d e n t i t y D i s o r d e r A K A m u l t i p l e p e r s o n a l i t i e s )

leadid.com

The latest TCPA trends paint a picture of a sobering reality: TCPA lawsuits

were up 19% in 2014, and in April 2015, a federal judge hit one company

with a $22 million fine that The National Law Review called “devastating.”

Both big and small companies are targets alike, and given the fast-growing

TCPA litigation landscape, companies that deprioritize their TCPA protection

strategy are putting themselves at big risk.

In the face of these challenges, however, one of the largest buyers of leads

in the United States is reducing that risk by using LeadiD’s TCPA and Visual

Playback solutions to prove compliance and avoid costly litigation.

leadid.com

The Business ChallengeThe threat of TCPA lawsuits are real, and revisions made in October

2013 place strict responsibility on marketers to gain prior express

written consent before dialing consumers’ mobile devices.

The company knew, however, that being compliant wouldn’t

be sufficient to protect itself. Rather, it would need to prove

compliance to avoid potential penalties of up to $1,500 per call,

with no cap on potential damages.

In the fall of 2014, a suit was brought against the company alleging

that the company had auto-dialed consumers’ mobile telephone

numbers without gaining prior express written consent to do so.

SolutionContacting LeadiD was among the first actions the company

took in its defense.

LeadiD’s TCPA and Visual Playback solutions had long been the

company’s insurance against costly TCPA lawsuits. The TCPA

application enabled the company to set customizable compliance

standards for virtually every aspect of the TCPA disclosures used

on their lead forms, such as the approved text, font size, overall

visibility on the lead form, and many other attributes. In addition,

the company leveraged LeadiD Visual Playback to capture and

store the raw data of every lead event, and to render a playback of

each one.

Collectively, these solutions enabled the company, its counsel,

and the plaintiff’s attorney to see exactly what each consumer

saw and did during the lead events in question, including:

• What the consumer entered into the form, including

telephone number

• How prominent the TCPA disclosure was on the form

• Whether the TCPA disclosure matched their approved copy

• The percentage of total form fields that the consumer

interacted with

• Whether any consumer information had been pre-populated

into the form

• Whether the consumer changed or altered any form

responses

• How the consumer provided content to be auto-dialed (e.g.,

by checking an unchecked box)

C A S E S T U D Y

leadid.com

Result

With these solutions, the company’s counsel was able to walk the

plaintiff’s attorney through the data LeadiD collected about each lead

event, and to demonstrate to the attorney that every lead in question

was fully compliant with the law.

As a result of seeing what LeadiD’s technology could prove, the

plaintiff’s attorney withdrew all complaints for which the company had

LeadiD’s data to prove compliance. Risk to the company’s reputation

and financial position were also reduced, and the company could

refocus its efforts on pleasing consumers rather than defending itself

against frivolous or inaccurate lawsuits.

Navigating the TCPA landscape can seem challenging at times, but it

doesn’t have to be. You can protect yourself against costly litigation

by partnering with LeadiD to gain a neutral, third-party to ensure

compliance with the law.

Visit LeadiD.com/compliance to learn more.

leadid.com

Create your free account and love your leads. Know the value of what you sell and buy.

Get started at leadid.com

267.460.7287

©2014 LeadiD All Rights Reserved

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l e a d i d c a s e s t u d y

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LeadiD’s TCPA Solutions Deter Plaintiffs

a publication from

C A S E S T U D Y

l e a d i d d a t a s h e e t

The LeadiD NetworkEverywhere they go, consumers make choices and take actions that detail their needs and preferences, along with how ready they are to buy your product or service.

And these actions taken by consumers cross not only your website, but the entire web. Unfortunately, you probably haven’t found an efficient way to tie those various trails together to tell the entire story of a single consumer journey.

When the competition becomes your ally: You’ve heard the term “healthy competition” or “coopetition,” but until now, it probably hasn’t applied to your marketing strategy. With LeadiD, competitors become allies by expanding the visibility of the consumer journey across the web.

• How many other lead forms the consumer has engaged with: Leveraging the LeadiD Network enables you to know how many related lead forms or sites the consumer has already interacted with. LeadiD’s widespread coverage of the lead ecosystem makes it possible for you to know how much time they spent filling out particular forms and other key metrics that are used to gauge the buy-ing intent of prospects.

When you know definitively that in-market prospects are looking for products in your industry, then you can take action by engag-ing that prospect with a more targeted and nuanced dialogue.

LeadiD makes it easy for you to tap into the in-market behavioral data

associated with the leads you generate and buy. Our data enables you to

make intelligent, real-time decisions that help you improve lead quality,

understand more about your leads and site visitors, and maximize ROI.

The LeadiD Network

The LeadiD platform is built upon a unique, behavioral dataset that spans across more than 15,000 web domains. In aggregate, this distinctive dataset forms the LeadiD Network, made up of over 100 million unique in-market behavioral intent signals each month.

It’s this intelligence that gives you a more complete view of every purchased lead or consumer inquiry on your own site, connecting your data to the LeadiD Network so that you can have a more complete understanding of the consumer journey.

With the LeadiD Network, you’ll know:

• Whether the consumer is still in market or back in market after you’ve stopped trying to actively convert them: Ever thought you lost a deal to a competitor or the consumer just lost interest in the product? When you are tapped into the LeadiD Network, you re-ceive in-market triggers when a target prospect that has fallen out of your sales pipeline is back in market actively shopping. Now, you can remarket to that prospect knowing with confidence that they’re reengaged. Working with LeadiD gives you the power to maximize your time and money by focusing on the prospects who are still in-market.

• When a consumer is in market for a related product that empowers you to connect with the right product and message at the right time: Like cameras and film, some things just seem to require one another. But instead of sitting back and waiting for those shoppers to come to you, you can proactively market to them. With LeadiD, you’ll be able to take advantage of shoppers who might soon need your product by tapping into additional data points of behavioral intent. For instance, an insurance carrier can now know whether a consumer is currently in market for a new home loan. And lender can now know when a consumer may be looking to buy a new car by knowing whether he/she is shopping for a new auto insurance policy.

• Whether it’s even a consumer at all: Are you concerned about fraudulent activity? You

should be, because according to research, up to 50% of ad impressions are non-human and up to 30% of internet leads are high-risk.

So where is your traffic coming from? Are they real, in-market prospects? Or are you

being plagued by bots and fraudulent activity? Compare the leads that have the highest risk of being fraudulent with the media sources, campaigns, and even keywords that drove them. Leveraging LeadiD’s Network Intelligence, you’ll gain the ability to identify and separate prospects that have filled out 3 lead forms in the past week (Low-Fraud Risk) versus prospects that have filled out 300 lead forms in the past week (High-Fraud Risk).

• Whether you’re the first, fifth, or nth company to receive the lead: Lead order mat-

ters, and data shows that the first company to receive a lead is 3X more likely to con-vert it than the third.

The farther you are from the front of the line makes it less likely that consumers will want

to talk with you because, simply put, they’re already engaged with the brands that got to them first. With LeadiD, you’ll know the exact age of the lead measured from when the consumer clicked the submit button along with how many firms are receiving that lead.

With the LeadiD Network, you won’t waste another minute -- or dollar -- buying or following up on bad leads. Instead you can reallocate your time and dollars towards high quality media in an automated and scalable way. LeadiD is a neutral and transparent third party that allows you to identify engaged, in-market consumers, separate them from the poor quality leads, and deepen your understanding of the attributes that predict successful outcomes for your marketing and sales teams.

© 2015 LeadiD. All rights reserved. Confidential and Proprietary. For information purposes only.201 S. Maple Avenue Suite 150 | Ambler, PA 19002 • 267.460.7287 | sales@leadid.com

For more samples of my work please go towww.lizmcbridedesign.com