Live Tweet This: Tech & Social Media in Higher Education

LIVE TWEET THIS: Social Media & Tech in Higher Ed

#sbuhighered @cdorso @jplei


Chris D’OrsoAssistant Director, Enrollment [email protected]@stonybrook.edu

Jacqueline RoweInquiry Systems Manager

@[email protected]

Who’s on social media?Who uses social media professionally?

(what do we mean by that?)Who’s ever:

* sent a mass email* used a CRM* used a CMS* edited HTML code* used data to make a

decision


In the next 50 minutes, we will discuss:• What “tech in higher ed” means in 2015• CRMs, CMSs, and other things you should know• How to use social media for fun AND profit• How not to be an idiot on the internet


What is “tech in higher education?”


Content Management Systems (CMS)

• Manage a website is possible without a design degree, but you need to reach out to those who can help you.

• Go outside your comfort zone, and learn as much as you can.

• You don’t have to know HTML to be a web developer!• Work with coders and web designers• HTML/CSS – Text Editors and Google are your friend

• Utilize analytics and studies that already exist• E-Expectations• Webinars

• OmniUpdate• Importance of Brand Consistency in 2015


Customer Relationship Management programs (CRM)

• Use a CRM like Hobsons in your area to evaluate effectiveness, create good content, and measure results

• Data-driven decisions• Be able to report up with confidence• Google Analytics, Email Analytics • Evaluate your own effectiveness

• Prove your worth, but also use that to improve what you are doing

• Email is not dead• Mobile-Friendly messaging• SPAM• Know when to email and when not to


TIPS:1. Learn the tools and technologies that impact your campus; if

you have career goals, then you’re going to use the technologies that impact that world.

2. If you can talk productively about using analytics and data to drive decisions, you will get people’s attention.

3. Adapt and improve. We often talk about helping students, but in this field, you need to take your job to the next level by learning and utilizing data and technology when making decisions.


GOALS, not TOOLSENGAGEMENT, not a BULLHORNIt’s called “social” for a reason


Be part of the larger social media picture on your campus:• Web teams (social teams)• Picture & resource sharing• Guidelines/Policies/Rules/Colors/Logos

• Branding/consistency• Separation between personal and professional• Don’t feel like you have to “own” everything



https://www.facebook.com/stonybrooku/

Image-Based Media

• Pictures, not flyers. Words are dumb.• (Unless they’re in context.)

• GIFs!• Be creative• Let your media interact – carefully (IFTTT)


Avg Total Likes Avg Daily New LikesAvg of 28 DaysPage Engaged Users

2014Jan 24412 19 9129Feb 24226 20 12182Mar 25238 17 17063Apr 25721 22 10094May 26369 27 14429Jun 26871 20 14418Jul 27465 30 11700Aug 28270 36 18471Sep 29099 27 18208Oct 29728 21 15967Nov 30265 19 12877Dec 30703 16 10753

2015Jan 31153 24 10639Feb 31793 22 12560Mar 31545 25 7729Apr 31685 27 12938May 32305 27 12933

23 13068


SOCIAL SHOULD BE FUN!

• Find your voice• Join the conversation

• #sachat• #emchat• #higheredlive

• Conference backchannel


TIPS

1. Be distinct. Make sure you’re adding something to the conversation.

2. Your school/organization/office account is NOT you, but you should know the medium intimately before using it professionally.

3. Give credit where credit is due. Don’t misappropriate images and words that are not your own.

4. Cats may be awful creatures, but cat pictures are always funny.


DO’S AND DON’TS:

1. Don’t be an idiot.2. Don’t create media that you don’t have the time, energy, and a

content plan to back up. Goals, not tools.3. Do have a voice, and don’t be afraid to have fun.4. Do embrace change, but DON’T chase trends.


Chris D’OrsoTwitter [email protected]@stonybrook.edu

Jacqueline RoweHobsons Queen/Tumblarian

@[email protected]


Live Tweet This: Tech & Social Media in Higher Education

Education

Transcript of Live Tweet This: Tech & Social Media in Higher Education