LIVE Marketing 2011. New ideas for experiential and guerilla marketing
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- 1. live marketingPeter FiskNew ideas from the worldof experiential marketing theGeniusWorks.com 1
2. Customers BRANDSPRODUCTSPRICE PROMOTION PLACERELATIONSHIPStheGeniusWorks.com 3. CustomersParticipants BRANDSIdeasPRODUCTS ENABLERSPRICE Context PROMOTIONEngagement PLACE PARTNERSRELATIONSHIPS COMMUNITIES theGeniusWorks.com 4. What is your insight?theGeniusWorks.com 5. Being humanWhat is your insight?theGeniusWorks.com 6. Innocent 7. 5 for 5 cafe 8. Fruit stock 9. A bottle of 10. Pot Noodle 11. Umpqua 12. AVIVA 13. AVIVA 14. What is your insight?Taking parttheGeniusWorks.com 15. Obama 16. Future store theGeniusWorks.com 17. NYC streets 18. Krispy kreme 19. Kitkat japan 20. Get free gas 21. Caring peopleWhat is your insight?theGeniusWorks.com 22. Pepsico garden 23. Give me tap 24. Corona beer 25. Corona Hotel 26. London bikes 27. London Roads 28. What is your insight?On the edgetheGeniusWorks.com 29. Dine in the Sky 30. CK jeans 31. SMINT 32. DESIGUAL 33. DESIGUAL 34. Lianoning Xinglong 35. What is your insight?Caring peopletheGeniusWorks.com 36. (RED) 37. TIDE 38. LEMON AID 39. Project 7 40. VAI VAI 41. What is your insight?Brand space theGeniusWorks.com 42. Top shop NYC 43. Clube Amostra gratis theGeniusWorks.com 44. A+FITCH 45. A+FITCH 46. NOKIA 47. HEATHROW 48. HEATHROW 49. Harley Davidson 50. HARIMAYA 51. Cadbury cocoa shop 52. Adidas 53. What is your insight? FAN CLUBS theGeniusWorks.com 54. S-TWEETS 55. F-FANSITES 56. F-FANSITES 57. Starbucks 58. Starbucks 59. What is your insight? HAVING FUN theGeniusWorks.com 60. BMW MINI 61. DRENCH theGeniusWorks.com 62. DRENCH 63. UNILEVER 64. POP TARTS 65. POP WORLD 66. POP TARTS 67. ENABLING LIFEWhat is your insight?theGeniusWorks.com 68. Cocktail box 69. COCKTAIL BOX 70. Dining with Dogs 71. NIKE +theGeniusWorks.com 72. ... Nike helps people run 73. NIKE + 74. NIKE + 75. NIKE + 76. NIKE +theGeniusWorks.com 77. What is your insight?theGeniusWorks.com 78. 1: Game changing2: Engaging people3: Creative ideas 4: Live marketing 79. Creative ideas 80. Creative ideas 81. Nestle concepts 82. Heres to tHe crazy ones ...The misfits. The rebels.The troublemakers.The round pegs in the square holes.The ones who see things differently.Theyre not fond of rules.And they have no respect for the status quo.They invent. They imagine. They heal.They explore. They create. They inspire.You can praise them, disagree with them,They push the human race forward.quote them, disbelieve them,glorify or vilify them. Maybe they have to be crazy.How else can you stare at an empty canvasAbout the only thing you cant do is and see a work of art?ignore them.Because they change things. Or sit in silence and hear a song thats never been written? Or gaze at a red planet and see a laboratory on wheels?While some see them as the crazy ones, we see genius. Because the people who are crazy enough to thinkthey can change the world, are the ones who do.