live marketing 2011 new ideas for experiential and guerilla marketing by peter fisk

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live marketing 2011 new ideas for experiential and guerilla marketing by peter fisk

Transcript of live marketing 2011 new ideas for experiential and guerilla marketing by peter fisk

  • theGeniusWorks.com

    Peter Fisk

    New ideas from the world

    of experiential marketing

    1

    live marketing

  • PROMOTION

    Customers

    BRANDS

    PRODUCTS

    PRICE

    RELATIONSHIPS

    PLACE

    theGeniusWorks.com

  • PROMOTION

    Customers

    BRANDS

    PRODUCTS

    PRICE

    Engagement

    Participants

    Ideas

    ENABLERS

    Context

    RELATIONSHIPS

    PLACE

    COMMUNITIES

    PARTNERS

    theGeniusWorks.com

  • What is your insight?

    theGeniusWorks.com

  • What is your insight?

    theGeniusWorks.com

    Being human

  • Innocent

  • 5 for 5 cafe

  • Fruit stock

  • A bottle of

  • Pot Noodle

  • Umpqua

  • AVIVA

  • AVIVA

  • What is your insight?

    theGeniusWorks.com Taking part

  • Obama

  • Future store theGeniusWorks.com

  • NYC streets

  • Krispy kreme

  • Kitkat japan

  • Get free gas

  • What is your insight?

    theGeniusWorks.com

    Caring people

  • Pepsico garden

  • Give me tap

  • Corona beer

  • Corona Hotel

  • London bikes

  • London Roads

  • What is your insight?

    theGeniusWorks.com

    On the edge

  • Dine in the Sky

  • CK jeans

  • SMINT

  • DESIGUAL

  • DESIGUAL

  • Lianoning Xinglong

  • What is your insight?

    theGeniusWorks.com

    Caring people

  • (RED)

  • TIDE

  • LEMON AID

  • Project 7

  • VAI VAI

  • What is your insight?

    theGeniusWorks.com

    Brand space

  • Top shop NYC

  • Clube Amostra gratis theGeniusWorks.com

  • A+FITCH

  • A+FITCH

  • NOKIA

  • HEATHROW

  • HEATHROW

  • Harley Davidson

  • HARIMAYA

  • Cadbury cocoa shop

  • Adidas

  • What is your insight?

    theGeniusWorks.com

    FAN CLUBS

  • S-TWEETS

  • F-FANSITES

  • F-FANSITES

  • Starbucks

  • Starbucks

  • What is your insight?

    theGeniusWorks.com

    HAVING FUN

  • BMW MINI

  • DRENCH theGeniusWorks.com

  • DRENCH

  • UNILEVER

  • POP TARTS

  • POP WORLD

  • POP TARTS

  • What is your insight?

    theGeniusWorks.com

    ENABLING LIFE

  • Cocktail box

  • COCKTAIL BOX

  • Dining with Dogs

  • theGeniusWorks.com NIKE +

  • ... Nike helps people run

  • NIKE +

  • NIKE +

  • NIKE +

  • theGeniusWorks.com NIKE +

  • What is your insight?

    theGeniusWorks.com

  • 3: Creative ideas

    1: Game changing 2: Engaging people

    4: Live marketing

  • Creative ideas

  • Creative ideas

  • Nestle concepts

  • Heres to tHe crazy ones ...

    The misfits. The rebels.

    The troublemakers.

    The round pegs in the square holes.

    The ones who see things differently.

    They're not fond of rules.

    And they have no respect for the status quo.

    You can praise them, disagree with them,

    quote them, disbelieve them,

    glorify or vilify them.

    About the only thing you can't do is

    ignore them.

    Because they change things.

    They invent. They imagine. They heal.

    They explore. They create. They inspire.

    They push the human race forward.

    Maybe they have to be crazy.

    How else can you stare at an empty canvas

    and see a work of art?

    Or sit in silence and hear a song that's never been written?

    Or gaze at a red planet and see a laboratory on wheels?

    While some see them as the crazy ones,

    we see genius.

    Because the people who are crazy enough to think

    they can change the world,

    are the ones who do.