Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

7
ve Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2

Transcript of Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

Page 1: Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

Live Life in the Clear

2011 / 2012

FSV Crizal Stock Program

2

Page 2: Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

Live Life in the Clear

• Buy 100 pair of FSC Crizal stock lenses and receive 30 pair FREE!

• Targeted at ECPs that have in-office finishing capability• ECPs order 100 pair of FSV Crizal stock lenses and receive 30 pair FREE• Independent Lab Reps bill the ECP for 100 pair of FSV stock lenses, then take the

ECP order and send it to Essilor Customer service.• Essilor customer service fulfills the order and drop ships to the ECP.• Essilor bills the lab for the 100 pair at the agreed-up wholesale price.

What is the FSV Crizal Stock Program?

Page 3: Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

Live Life in the Clear

• Lab Rep Incentive:• Each 100 pair Order = 100 AwardperQs!

• What’s an AwardPerQ?• AwardPerQs are points that are redeemable for

FABULOUS merchandise, travel and experiential awards.

What’s in it for the lab consultant?

Page 4: Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

Live Life in the Clear

AwardperQs

• Below are just a few examples of what your AwardPerQs can do for YOU!

Dooney & Bourke

83 perQs

Kate Spade

83 perQs

Callaway Razr X

470 perQsCuisinart Cookware

470 perQs

Xbox 360 Kinect

209 perQs

Sony Cybershot

135 perQsPanasonic 42in Plasma

296 perQs

Kenneth Cole

55 perQsGrillpro Smoker

173 perQsCamping Package

295 perQs

Apple iPad

268 perQs

Bose SoundDock

173 perQs

Page 5: Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

Live Life in the Clear

25

• Benefits of stocking FSV Crizal lenses• Increased customer satisfaction• Savings on shipping• Quicker turnaround time• Increased AR penetration

• Ways to sell more FSV Crizal• Offer AR as a lens package• Reduce usual markup to patient

• Profitability Analysis!

What’s in it for the ECP?

Page 6: Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

Live Life in the Clear

Selling Tools?

Page 7: Live Life in the Clear 2011 / 2012 FSV Crizal Stock Program 2.

Live Life in the Clear

Thank You