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Listing Selling&YOUR HOME

Our mission is to be the superior REAL ESTATE

SOLUTION in the Houston market, focused on

high customer satisfaction levels & committed

to overachieving objectives, while attaining

optimal success in all facets of operations.

OUR MISSION

GET TO KNOW US THE LOKEN GROUPthank you for taking the time to get to know us a little better

The Loken Group realizes there is so much more to selling a home than just putting it in MLS, displaying a few photos online and sticking a sign in the yard. What sets us apart from other agents is that we go the extra mile to produce, providing excellent service, communication and accessibility to our clients. More importantly, our relationship with each seller is a partnership in which both parties have responsibilities to each other, while sharing a common goal.

Our goal is to get you the most money for your property in the shortest time frame, guiding you to a smooth closing, reducing stress and saving you time.

This package contains helpful information about selling your home - from the time it is first listed to the moment you hand over your keys. We are looking forward to working with you on getting your home SOLD!

FREQUENTLY ASKED QUESTIONS

How fast can you sell my home?The time it takes to sell your home is dependent on several market-driven factors. We will work together to ensure that your home stands out from the rest and get it sold as quickly as possible.

How will you market my home?The Loken Group utilizes a comprehensive 21-Point Marketing Strategy to ensure the most thorough exposure of your listing. More detailed information can be found within this packet.

TheLokenGroup.com • (281) 861-4624

5870 Highway 6 North, Suite 101, Houston, Texas 77084


A FEW OF THE PEOPLE WHO SUPPORT OUR AGENTS BEHIND THE SCENES...

TARA KENNEDYOnce a contract is submitted on your home, Tara takes you smoothly into closing.

JENNIFER HOLLOWAYJennifer manages your listing’s marketing.

DEREK JENKINSDerek manages listing logistics. He delivers signs, brochures and more.

ALANA BADEAUXAlana schedules our photographer and takes care of inputting your listing into HAR.

JACOB HOWARDPhotography

CANDY DUMASStaging

THE TEAM ADVANTAGEWe don’t allow our skilled agents to be bogged down by paperwork. We understand that an exceptional REALTOR® won’t be an excellent administrator, so we allow each team member to do what they do best. We have a team of specialists who handle the “behind the scenes” work on our listings, so our agents are freed up to do what they do best: SELL YOUR HOME.

STAGING & PHOTOGRAPHYThe way your home looks in pictures

makes or breaks your sale, which is why we pay for Houston’s best

photographer and stager to prepare your listing. Our exceptional listing

photos set our properties apart. Excellent photos = more showings

= a faster, easier sale.


PRICING YOUR HOME RIGHTPricing your home at the property’s fair market value.

TIMINGSelling your home in the desired time period.

CONVENIENCESelling your home in the most convenient manner possible.

ABOUT THE LOKEN GROUP

FROM OFFER TO CLOSE

COMPETITIVE MARKET ANALYSIS

MARKETING STRATEGY

KEY OBJECTIVESLISTING & SELLING YOUR HOME

MARKETING STRATEGY


Data from the 2015 National Association of Realtors® Profile of Home Buyers and Sellers

Where buyer found the home they purchased. (Percentage distribution)

INTERNET

44%

REAL ESTATE AGENT

33%

YARD SIGN/OPEN HOUSE SIGN

9% FRIEND, NEIGHBOR, OR RELATIVE

6%HOME BUILDER

6%DIRECTLY FROM SELLER

2%PRINT OR NEWSPAPER ADVERTISEMENT

1%

OTHER SOURCES

Less than 1%

LEARNING ABOUT THE HOME MARKETING STRATEGY


BEFORE WE LIST · STRATEGIC POSITIONING IN PRICING

We don’t price your home to sit, we price it to SELL using Scientific Market Analysis.

· MASSIVE EXPOSURE We market heavily to agents as 94% of residential sales involve REALTORS®.

· HOME STAGING To ensure the “wow factor,” we pay for a professional staging consultation to prepare your home for sale.

· PROFESSIONAL COLOR PHOTOGRAPHY Only the best photos highlighting the features of your home will be placed online or in any publications.

· ADVERTISING We spend an excess of $40,000 every month in TV, radio and print advertising, attracting hundreds of buyers and increasing awareness in our brand.

Professional photography by Pro House Photos.

21-POINT MARKETING SYSTEM MARKETING STRATEGY


WHEN WE LIST · GLOBAL NETWORKING 1 in 12

real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace through ListHub Global and Proxio Pro.

· YARD SIGN Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.

· MASSIVE INTERNET EXPOSURE 83% of all consumers view properties on the internet prior to purchasing.

· SOCIAL MEDIA Your home will be featured on our blogs and social media pages.

· EMAIL CULTIVATION We are constantly cultivating qualified buyers in the Houston area.

· COLOR PROPERTY FLYERS Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers.

· SUPRAKEY LOCK BOX Your property’s security is a top priority. The lockbox records information on everyone who accesses your home, restricting access to your home to licensed professionals.

· BUYER SCREENING We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.”

· CENTRALIZED SHOWING SERVICE Remote showing convenience that texts / calls / emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.

· OPEN HOUSE Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.

21-POINT MARKETING SYSTEM MARKETING STRATEGY 21-POINT MARKETING SYSTEM MARKETING STRATEGY


AFTER WE LIST · QUICK, RELIABLE RESPONSIVENESS

We pledge to return all calls within two hours of receiving them.

· CANVASSING YOUR NEIGHBORHOOD We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.

· SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction.

· UPDATES ON THE MARKET We constantly monitor what the market is doing in your area and inform you accordingly through weekly and monthly reports.

· ONLINE ACTIVITY MONITORING We will continue to track how many hits your listing generates and respond to online inquiries.

· 24-HOUR AVAILABILITY Our call team is available 24 hours every day to field calls on your listing.

21-POINT MARKETING SYSTEM MARKETING STRATEGY


Did you know that 95% of buyers work with a Realtor? As a member of Keller Williams Realty International, we are a part of a 112,000 agent network across the globe. Locally, because of our extensive experience and proven track record, we also have strong relationships with other agents working with buyers across Houston. We cover all 9 counties in the Greater Houston area, so we have relationships and a strong presence in every nook and cranny in the Bayou City.

EXTENDING MARKETING REACH MARKETING STRATEGY21-POINT MARKETING SYSTEM MARKETING STRATEGY

SUGAR LAND

MISSOURI CITY

GALVESTON

KATYHOUSTON

KINGWOOD

THE WOODLANDS

HUMBLE

TOMBALL

CYPRESS

CONROE

SPRING

PEARLANDCLEAR LAKE

FRIENDSWOOD

COMPETITIVE MARKET ANALYSIS


EXTENDING MARKETING REACH COMPETITIVE MARKET ANALYSIS

Updated 12/4/15

AVERAGE ORIGINAL LIST PRICE OF SOLD HOMES

The Loken Group

$257,000Market Area

$216,000

AVERAGE SOLD PRICE

The Loken Group

$252,000Market Area

$204,000

LIST TO SALES PRICE PERCENTAGE

The Loken Group

99%Market Area

94%

SOLD

1 2 3 4 5 6 7 8 9 10

11 12 13 14 15 16 17 18 19 20

21 22 23 24 25 26 27 28 29 30

31 32 33 34 35 36 37 38 39 40

41 42 43 44 45 46 47 48 49 50

51 52 53 54

1 2 3 4

5 6 7 8

9 10 11 12

13 14 15 16

17

The Loken Group Market Area

AVERAGE DAYS ON MARKET (SOLD)


PRICE Pricing your home properly from the start is the deciding factor on how long it will take to sell it.

CONDITION The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

LOCATION Location is the single most important factor in determining the value of your property.

TERMS Terms structured to meet our objectives are important to successful marketing.

The proper balance of these factors will expedite your sale.

KEY MARKET FACTORS COMPETITIVE MARKET ANALYSIS

MARKET FACTORS WITHIN YOUR

CONTROL:

· Price · Property Condition · Availability for Showing · Home Warranty

FACTORS YOU CAN’T CONTROL:

· Competition · Buyer’s or Seller’s Market · Interest Rates · When the Perfect Buyer walks through the door


More buyers purchase their properties at market value than above market value. If you price your property at Market Value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale.

TIMING Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell when it is new on the market.

It is very important to price your property at a competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.

PRICING YOUR LISTING COMPETITIVE MARKET ANALYSISKEY MARKET FACTORS COMPETITIVE MARKET ANALYSIS

1 2 3 4 5 6 7 8

AC

TIV

ITY

W E E K S O N M A R K E T

+15% 10%

+10% 30%

75%

90%

-10%

-15%

MARKET VALUE60%

ASKINGPRICE

PERCENTAGEOF BUYERS


EXTERIOR · Keep the grass freshly cut · Remove all yard clutter · Apply fresh paint to wooden fences · Paint the front door · Weed and apply fresh mulch to garden beds · Clean windows inside and out · Wash or paint the home’s exterior · Tighten and clean all door handles · Ensure gutters and downspouts are firmly attached

INTERIOR · Remove excessive wall hangings, furniture and knick knacks · Clean or paint walls and ceilings · Shampoo carpets · Clean and organize cabinets and closets · Repair all plumbing leaks, including faucets and drain traps · Clean all light fixtures

FOR SHOWINGS · Turn on all the lights · Open drapes in the daytime · Keep pets secured outdoors · Play quiet background music · Light the fireplace (if seasonally appropriate) · Infuse the home with a comforting scent like apple spice or vanilla · Vacate the property while it is being shown

You don’t get a second chance to make a great first impression! Below are some simple ways we can maximize your home’s appeal:

PREPARING YOUR LISTING FOR SALE COMPETITIVE MARKET ANALYSIS

PREPARING YOUR LISTING FOR SALE COMPETITIVE MARKET ANALYSISFROM OFFER TO CLOSE


Save yourself time, money and disappointment – do deferred maintenance NOW!

Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

INSPECTIONS FROM OFFER TO CLOSE

HOW THE SELLER SEES THE HOUSE

HOW THE BUYER SEES THE HOUSE

HOW THE INSPECTOR SEES THE HOUSE

HOME WARRANTY PLANSHome warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For a modest price, the seller can provide a one-year warranty covering specified heating, plumbing, electrical, water heater

or appliance breakdowns. Coverage under most plans commences at closing.


A FEW THINGS TO BRING TO THE CLOSING: · A valid government-issued picture ID · House keys · Garage door opener(s) · Mailbox and any other spare keys

WHAT TO EXPECT:The escrow officer will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

YOUR COSTS:Sellers commonly pay the following at closing:

· Mortgage balance and prepayment penalties, if applicable · Other claims against your property, such as unpaid property taxes · Unpaid special assessments on your property · Real estate commission · Title insurance policy · Home warranty

AFTER THE CLOSING, MAKE SURE YOU KEEP THE FOLLOWING FOR TAX PURPOSES:

· Copies of all closing documents · All home improvement receipts on the home you sold

INSPECTIONS FROM OFFER TO CLOSE

The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

CLOSING 101 FROM OFFER TO CLOSE

ABOUT THE LOKEN GROUP


It is an honor to be asked to provide a testimonial for Lance Loken and The Loken Group, a Keller Williams Signature company. It is a pleasure to do so.

My wife Susan and I had our home in Oakhurst at Kingwood previously on the market for over 4 months. Due to very little sales activity on our home we terminated our contract. The very next day we received a welcomed call from the Loken Group indicating they saw our home was off the market and wondered if we were looking for a new realtor. A meeting was set for the next day and we sat down with The Loken Group CEO, Lance Loken. We expressed our concerns and problems of getting our house sold. Lance shared how “There are no problems, only solutions,” and how he would solve our real estate issue. Lance arrived at our home prepared with comps and informed us that he uses over 350 websites to market homes. He literally blew us away with his positive outlook, enthusiasm, professionalism, and outstanding presentation of what The Loken Group had to offer.

In the previous months we had only had 4 showings. Lance told us with his group and unique marketing techniques we would have at least 2-3 showings a week, that his average days on the market for selling a home was 20 and that he gets close to 98 percent of the asking price for his clients . He also mentioned we would have 2 open houses within the first month.

Getting our house prepared for sale was a top priority and he recommended proper staging by his professional stager at his expense. The next step was to have his professional photographer take pictures and prepare a virtual tour of our home also at his expense. This was a crucial step in the process of expediting the sale of our house.

One of the most impressive points of The Loken Group was whatever Lance and his team told us actually happened. For example, once the home was staged and the photographs printed, the brochure was delivered within one day and we even had three showings the very first day. We felt the fabulous pictures of our home were instrumental in getting those showings. Our property was on the market for exactly 12 days and within that period we had 7 showings, an open house and 2 offers, one of which resulted in a contract. Truly awesome!

We were so impressed with how responsive Lance and his entire team were with our concerns and the many questions we asked. We received answers to all within minutes of our texting, calling or emailing.

I have given permission to Lance and his group to provide my cell phone number (713-449-0642) to anyone who would like to contact me with questions or concerns, so I could provide a positive recommendation for The Loken Group.

We are most happy with all aspects of this fine real estate organization. The Loken Group really IS your real estate solution.

- GARY BAIN LT. COL. USAF RET.

A CLIENT SUCCESS STORY GARY & SUSAN B.

DON’T JUST TAKE OUR WORD FOR IT! CALL OR EMAIL GARY YOURSELF!

GARY B. [email protected] • (281) 354-0642 cell

Gary & Susan B.’s home at 20758 Oakhurst Creek Drive


ACCURATE ENGINEERING • CENTRAL TEXAS ROOFING • DOEHRING & DOEHRING • ELITE ESTATE SALESGONZALEZ MAINTENANCE • GARCIA LAWN SERVICE • THE LANE LAW FIRM • HILL & ASSOCIATES

YAZMIN CLEANING SERVICES

Sweet Interiorsby Candy

HOUSTON PESTTPCL #12875

MORTGAGE, LTD.NMLS 129122

Premier

“SWAT” TEAM THE LOKEN GROUP


“SWAT” TEAM THE LOKEN GROUP “SWAT” TEAM BUILDER RELATIONSHIPS

Each Keller Williams Realty office is independently owned and operated.

[email protected] • (281) 861-4624

TheLokenGroup.com

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