Your blue print for a successful sale

Your blue print for a successful sale

YOUR NAME HERE

Your blue print for a successful sale

CITY RESIDENTIAL

Your blue print for a successful sale

PROJECT MARKETING

The difference is experience.

Meet the team dedicated to delivering more.

Our approachWith over 100 years combined experience in real

estate, it’s little wonder the team at Greg Hocking

Real Estate know what you expect when you prepare

to sell your property. We know selling a property

can be a daunting experience, because it’s such a

personal thing. It’s one of the reasons every member

of our team go the extra mile to deliver above and

beyond your expectations.

From photography to advertising, boards to buyers,

our team is ready to take care of everything; do all

the hard work for you, and deliver the best result.

The difference is experience.

So you’ve decided to sell your property…what now?

Your sale optionsSelling your property is one of the biggest decisions

of your life, so we understand that it can become

a bit overwhelming. With everything on your mind,

the last thing you need is to be confused about the

best method of sale.

Which is why Greg Hocking Real Estate start

by helping you make the most informed decision

on how to approach your sale without confusion!

Because no two properties are exactly the same,

there are no set rules on the method of sale.

However, it is important to consider which option

will produce the best result for you based on the

specifics of your property.

A starting point might be the method of sale you

have used in the past. However, if it’s your first sale,

we are only too happy to recommend the most

appropriate option for you.

We’ll help you consider factors such as:

• Sales method currently providing the best results

• Sales method that will best suit your property

• The likely amount of interest – the more potential

buyers, the better the result.

Based on our access to in-depth property data and

our many years of experience, we will then help you

make the decision that’s best for you.

Private Sale or Auction?We all have some idea what the difference is between

the two in general terms, but please take a moment

to consider the specifics. This will help you better

understand the right method to sell your property.

AuctionAuctions have increasingly become the preferred

method of sale for Melbourne real estate. Auctions

are ideal if you would like to sell within a specific time

frame and want to take advantage of competitive

bidding to achieve a potentially higher sales result.

It’s why often auction prices exceed expectations.

With an auction, there is no maximum price, as the

result is dictated by the market and the competition

amongst buyers either at auction or before.

Private saleThe private sale method is also a highly effective

way to sell your property, but chosen mainly by

owners who do not need to sell within a time frame

and prefer to keep a lower profile in the market. With

private sales, an estimated price range is disclosed

to potential buyers. From there, negotiations are

made until a satisfactory result is reached. There is

less surprise, as the price is usually within the price

range initially stated.

Let’s get started!

Once you have decided it’s time to sell, and list

your property with us, we will tailor a campaign

that maximises the exposure for your property,

and increases the chances of making a sale you

are delighted with.

By taking care of the design, writing and photography,

we ensure we represent your property in the best

possible light and place it where the most potential

buyers are looking. The stronger the marketing

campaign, the greater the competition between

buyers which in turn creates the best outcome.

A marketing campaign that looks and feels

professional is the key to achieving the best possible

price for your property. Greg Hocking Real Estate

excel in marketing your property, by following this

tried and tested checklist.

A blue print for successful marketing

From our first meeting, right up to sale, Greg Hocking Real Estate put

in place a marketing strategy that maximises impact.

The plan includes:

Buyer database

Styling

Professional

photography, video

and floor plans

Copywriting

Website and

online advertising

Advertising: Local Press

The Age Domain

Property Guide

Colour brochures Sale board Window display Editorial

Photography & styling

It’s no accident that photo’s you see for holiday

destinations in brochures are always better than

those you might take yourself. That’s because the

planning, care and effort taken always captures the

best angle, light and mood.

Greg Hocking Real Estate access the best

professional photographers to showcase your

property in the very best way. Their experience brings

to life your property in a stunning new light. They

capture an essence that is unique to your property.

The addition of strategically placed items of décor

can also bring out the best in your property. Whether

it’s an eye-catching painting on the wall, a new set

of stools, or a vase brimming with flowers, our stylists

know exactly what it takes to give any room a brilliant

new dimension.

Copywriting & plans

greghocking.com.au72 Bridport St Albert Park VIC 3206 Ph 8644 5500

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Floor plans are also a great help – particularly in

depicting the layout. Our illustrations are of a high

standard, to give buyers a clear indication of the

size and layout of your property.

From the headline to the call to action, when it

comes to the description of your property, it pays

to be exciting as well as succinct as possible.

Our copywriting service brings out the best in your

property. Dynamic wording inspires action and

compels prospective buyers to take a closer look.

Getting the wording right is vital to a successful

campaign. It often requires your help in making sure

we talk about the positives – it’s unique features and

tangible benefits such as proximity to parks, schools,

transport and description of the neighbourhood.

Brochures

Once the photography and copy is ready, we produce

a layout that best showcases your property in the form

of a coloured flyer or brochure.

Created exclusively for you, it serves as a reminder

of the most outstanding features of your property as

well as provide more information to potential buyers.

Greg Hocking Real Estate have a number of carefully

crafted design template options available. From a one

page double-sided A4 colour brochure to a more

elaborate three or four page version, depending

on your needs, the choice is yours.

Our property guide

Our guide – produced weekly – highlights the many

outstanding properties Greg Hocking Real Estate

have available for sale. The inclusion of your property

can be a vital part of a successful sale, as most

people reading the guide are in the market to buy

a property now.

The property guide also includes a handy ‘at a glance’

listing of properties open for inspection times and

buyer enquiry range to further assist potential buyers.

Advertising

One of the most vital parts of our campaign is the

advertising program we put to you for consideration.

We will advise you about the optimum budget for

advertising and provide you with a comprehensive

schedule. This schedule will let you track your

advertising placements for the campaign period.

If you decide to sell by auction, a typical media

campaign will include up to 4 weeks of media

placements. The range of sizes, messaging

and publications will differ as the campaign

takes its course.

The entire campaign has one sale objective –

to deliver you the very best result

Local Press

The Age

Editorial

We will make available your property details to

the media to gain where possible valuable editorial

exposure in combination with the advertising. In

addition, our Directors are exceptionally well-known

and have extensive contacts amongst real estate

journalists. This means there is the potential to

have your property featured in various newspaper

editorials or feature articles during the course

of the marketing program.

Boards and office display

Sales boards not only indicate your property is for

sale 24/7, but also generate great interest in that they

raise the profile of your property among buyers who

may not read detail in print or online media.

Greg Hocking Real Estate boards are highly distinctive

and stand out due to their fresh clean graphic style.

Individually designed for your property, we create

a professional ‘billboard’ that captures the unique

character of your property. The board is positioned

prominently to be highly visible and when possible

illuminated at night to create added interest.

Where possible, pointer boards are placed at nearby

corners to direct potential buyers to your property at

key times like open for inspections and day of auction.

A presence in our office window display is also a

good way to alert passers-by that your property is

available for sale.

Online

Rent

Greg Hocking Real Estate72 Bridport St Albert Park VIC 3206T: 03 8644 5500 F: 03 9645 5393E: info@greghocking.com.au

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A strong online presence is essential to the success

of your campaign, as it literally opens up your

property to buyers from all over the world!

More and more buyers use the Internet to search for

properties that best fit their criteria. It helps them get

a broad feel for what’s available, and then shortlist

properties they would like to take a closer look at.

Best of all, anyone can access information about

your property from their own home or office at any

time day or night.

It’s also a very cost effective way to get your property

details across to the right audience at a time they are

actively looking for property to buy.

Your property will enjoy the strongest online

presence across these recommended sites:

www.greghocking.com.au

www.realestate.com.au

www.domain.com.au

www.realestateview.com.au

Communication is the key

Whether buying or selling clients often experience

poor communication when dealing with Estate

Agents. With the assistance of our support staff,

we pride ourselves on outstanding communication

with our clients.

At Greg Hocking Real Estate we are quickly gaining

a reputation for outstanding communication on

all levels. Following each open viewing and each

individual inspection our vendors are immediately

given an update. Face to face meetings are also

conducted regularly throughout the marketing

campaign ensuring our clients are at all times fully

appraised as to the progress of their sale program.

Likewise all buyers recorded as having conducted

an inspection are called to gauge their response

and to encourage further interest in your sale.

The real benefit is that come decision time, you

are making your decision from up to date and

reliable information.

Our buyer database

Greg Hocking Real Estate maintains an extensive

database of qualified buyers across all price ranges

and property types. When your property is listed for

sale matched buyers are immediately notified via

email, thus commencing the sale process in a most

effective way.

At no time during the entire sale process did Greg and Bruce give anything less than absolute commitment to achieving for us the best possible outcome.Mr and Mrs D

Greg Hocking Real Estate represents three key indicators for a successful business: 1. Hard work and dedication, 2. Integrity, 3. Speed to market.Mr and Mrs P

I was impressed with the speed and efficiency the property was sold. The feedback I received after an inspection or open house I recommend is so important, just a friendly phone call goes a long way.Mr B

Greg made the sale of my house so incredibly easy and stress free!!! I knew the sale of my property was always in safe and reliable hands. The auction was fast paced and achieved a wonderful price in a difficult market. I am truly grateful for everything the team did make this process as stress free as possible.Ms K

We found Greg to be very professional in every aspect of the sale process. He communicates well, and critically, does/completes what he says he will do. An excellent negotiator!No comments or questions, the relationship between Greg Hocking and the Vendors for the sale of our property was nothing else but the best, with the best results.Mr and Mrs T

My meetings with Bruce and Greg allowed me to make decisions without pressure. I was kept informed from interstate and was very happy with the price achieved at auction with a reasonable advertising budget.Mrs K F

We wanted a low key, however, effective sales campaign. That was what we got. Great communication and friendly service.Mr and Mrs C

Testimonials and referrals

We pride ourselves on the level of satisfaction of our customers.From satisfied clients, to current clients, buyer’s

advocates and specialist relocation companies,

your feedback is what makes us keep trying harder

for you. We believe word of mouth is the strongest

form of ‘marketing’ we can rely on. Because no

matter what we say, our actions always speak

louder than words. It’s one of the reasons we

have been successful in the industry for so long,

because we look after our buyers and sellers alike,

talk straight-up, treat everyone the way they like

to be treated and always put the customer first.

But don’t just take our word for it, read what others

have to say about Greg Hocking Real Estate.

Experience the difference

There are two things that set Greg Hocking Real Estate apart from the rest. Experience, and the desire to do things differently.

The services we offer – residential and commercial sales, property management and project marketing – are much the same as those offered by other real estate agencies, but that’s where the similarity ends.

There’s no denying Greg Hocking Real Estate has an extensive knowledge and history of the Melbourne real estate market. But it’s when we combine that with the very best of local market experience, that the best results happen for our clients.

At Greg Hocking Real Estate we talk straight, and our clients have the peace of mind in knowing one of our experienced directors personally handle their needs from start to finish.

They say there’s no substitute for experience and the best way to find out is to experience the difference yourself.