GARDEN MEDIA KIT 2014

AUTOMOTIVE

CARSDIRECT.COM AUTOS.COM

& 130+ WEBSITES

CAREERS

MODELMAYHEM.COM CLASSADRIVERS.COM

& 20+ WEBSITES

HOME & GARDEN

DOITYOURSELF.COM INHABAT.COM & 20+ WEBSITES

TRAVEL & LEISURE

WIKITRAVEL.ORG VACATIONHOMES.COM

& 20+ WEBSITES

PARENTING

JUSTMOMMIES.COM INHABITOTS.COM & 20+ WEBSITES

WOMEN

WEDDINGBEE.COM CRAFTSTER.ORG & 20+ WEBSITES

MONEY

FINWEB.COM MORTGAGE101.COM

& 10+ WEBSITES

SHOPPING

FINDGIFT.COM BARGAINIST.COM

& 10+ WEBSITES

HEALTH EHEALTHFORUM.COM HEALTHBOARDS.COM

& 40+ WEBSITES

OWNER AND OPERATOR OF 300+ LEADING SITES WITHIN KEY VERTICALS ON THE INTERNET

WE ARE PART OF INTERNET BRANDS

127 MM+

IB UNIQUE

VISITORS GOOGLE ANALYTICS

25 MM+

COMSCORE

UNIQUE VISITORS

300+

WEBSITES

100% OWNED

& OPERATED

98%

VISITORS ARE NON-

PAID SOURCES

375 MM+

COMSCORE

PAGE VIEWS

766 MM+

IB

PAGE VIEWS GOOGLE ANALYTICS

3 BILLION+

6MM

TOTAL NEWSLETTER

SUBSCRIBERS

AVERAGE

MONTHLY

IMPRESSIONS

INTERNET BRANDS MONTHLY STATS WE BRING THE AUDIENCE TO YOU

SINCE 1998, WE KEEP GROWING COMPANY HISTORY IB

FOUNDED: CARSDIRECT.COM

1998

2005

2007

CHANGED NAME: INTERNET BRANDS

IPO NASDAQ : INET

2011

2013

ACQUIRED BY HELLMAN & FRIEDMAN

1.4MM UNIQUE VISITORS

26MM UNIQUE VISITORS

34MM UNIQUE VISITORS

58MM UNIQUE VISITORS

127MM+ UNIQUE VISITORS*

* GOOGLE ANALYTICS MARCH 2013

CONTINUED GROWTH

OUR GARDEN PROPERTIES DAVE’S GARDEN & GARDENS.COM

REACH YOUR TARGET AUDIENCES GARDEN WEBSITES MONTHLY STATS

*GOOGLE ANALYTICS OCT 2013

4:10 AVERAGE MINUTES

PER VISITORS

98 MM

154K+ NEWSLETTER SUBSCRIBERS

GOOGLE ANALYTICS

PAGEVIEWS*

954K UNIQUE VISITORS* PAGE VIEWS*

3.5MM

33K+ TOTAL HOURS

SPENT ON WEBSITES

33K+ COMBINED

SOCIAL MEDIA FANS

FACEBOOK / TWITTER / PINTEREST

KEY DEMOGRAPHICS DAVESGARDEN.COM

19% 39% 37% AGE

HHI 24% 12% 40%

18-34 35-54 55+

$25-59K $60-99K $100K+

44% 56% GENDER

SOURCE: COMSCORE OCT 2013

AVERAGE INCOME

$78,519/YEAR

MEDIAN AGE

51 YEARS OLD

2.3X

2.9X

MORE 35-54 YEARS OLD MALE COMP INDEX UV 229

MORE 54-65 YEARS OLD FEMALE COMP INDEX UV 289

INTERNET BRANDS OFFERS

A WIDE VARIETY OF PRODUCTS

THAT CAN BE CUSTOMIZED AND TAILORED

STANDARD IAB AD UNITS

RICH MEDIA OPTIONS

CONTENT INTEGRATION

CONTESTS & EVENTS SPONSORSHIP

ADVANCED TARGETING OPTIONS

- PROFILE DATA - BOARDS CONTENT - BLOG CONTENT - GALLERY TAGS - GEO-TARGETING - ZONE - BEHAVIORAL

AD PRODUCTS FOR YOUR MARKETING NEEDS

*Used to demonstrate display size options, not necessarily indicative of page placement.

728X270

PUSHDOWN

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SITE

SKIN

SITE

SKIN 300x250

300X600

EXPANDA

BLE

SPONSORED EDITORIAL

SPONSORED VIDEO SITE-SKINS GEO-TARGETING

AUDIENCE TARGETING

DEDICATED EMAIL SCAVENGER HUNT

CATFISH

SOCIAL MEDIA CAMPAGINS

SECTION TAKEOVERS

NEWSLETTER RICH MEDIA

ROAD BLOCKS

POLLS

IN-HOUSE CREATIVE

OVERLAY

RISING STAR UNITS

BEHAVIORAL INTERSTITIALS

BRAND STUDIES

PRODUCT GIVEAWAY

HOME MAKEOVERS & HOW-TOS MOBILE

IAB

DESIGN CENTER SPONSORED VIDEO

MORE ADVERTISING OPTIONS

SWEEPSTAKES INCREASE ENGAGEMENT AND ADD TO YOUR MAILING LIST WITH SWEEPSTAKES ENTRIES.

EVENT SPONSORSHIP BRING ENGAGING EVENTS TO YOUR COMMUNITY

A PACKAGE THAT’S SURE TO PROMOTE YOUR BRAND THROUGH A PARTNERSHIP WITH DAVESGARDEN

THAT BRINGS ENGAGING EVENTS TO THE COMMUNITY.

SCALABLE PACKAGE INCLUDES: SOCIAL MEDIA COVERAGE ENGAGE AND INFORM THE DAVESGARDEN

COMMUNITY, UNITING THEM AROUND A COMMON CAUSE WITH YOUR BRAND’S NAME AT THE FOREFRONT

SPONSORSHIP LOGOS BRAND LOGOS DISPLAYED ON SPONSORED PAGES,

IMPLYING A SYNERGISTIC RELATIONSHIP WITH THE DAVESGARDEN COMMUNITY

NEWSLETTER LINKS SPREAD YOUR MESSAGE ACROSS MULTIPLE TOUCH

POINTS. BANNER PACKAGE STANDARD IAB DISPLAYS (160X600, 300X250,

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FEATURED COMPANY INTEGRATE YOUR BRAND INTO OUR GARDEN SITES

THIS PROGRAM OFFERS 10 ENDEMIC

ADVERTISERS THE OPPORTUNITY TO

INTEGRATE THEIR BRAND INTO

DAVESGARDEN COMMUNITY.

BRANDED FORUM INCLUDES: A DEDICATED PUBLIC FORUM TO PROMOTE

AND ENGAGE CUSTOMERS. AN IDEAL VENUE TO PUBLICIZE CHALLENGES,

CONTESTS, PROMOTIONS OR SALES, AND THE LIST GOES ON!

MAINTAINED BY ADVERTISER. INCLUDES ALL BANNER IMPRESSIONS WITHIN

DEDICATED FORUM: 728X90, 160X600 AND 300X250.

LOGO AT TOP OF FORUM PAGE LINKS DIRECTLY TO ADVERTISER SITE.

728X90 BANNER ON ‘FEATURED COMPANY’ HOMEPAGE EXCLUSIVE TO FC’S AND SHARED EVENLY BY ALL PARTICIPATING COMPANIES.

NEWSLETTER PROMOTE TO OVER 154K SUBSCRIBERS

MONTHLY SUBSCRIPTION INCLUDES: 728X90 BANNER – 50,000 IMPRESSIONS LINK - PLACED IN SITE FOOTER TO COMPANY FORUM NEWSLETTER – TEXT AD PLACEMENT IN 1 WEEKLY NEWSLETTER HOMEPAGE PLACEMENT FEATURED ARTICLES SPONSORSHIP ROTATING BETWEEN FEATURED COMPANIES TEXT BOX LISTING ALL FEATURED COMPANIES WITH LINK TO FC FORUM BRANDED FORUM (DEMO ON NEXT SLIDE) MAINTAINED AND MODERATED BY ADVERTISER INCLUDES ALL BANNER IMPRESSIONS WITHIN FORUM

(160X600, 300X250, 728X90) LOGO AT TOP OF FORUM LINKS DIRECTLY TO ADVERTISER SITE

ACCOUNT MANGERS

200+ EDITORIAL WRITERS

EVERYTHING

WILL BE

100%

TAILORED TO YOU

ONE VENDOR

ON-SITE TECH TEAM

CREATIVE TEAM

WANT SOMETHING MORE CUSTOMIZED? NO PROBLEM!

ONLY POSSIBLE WITH INTERNET BRANDS SMALL NICHE

PUBLISHERS

LARGE BRANDED

PUBLISHERS

NETWORKS, EXCHANGES & REP FIRMS

X

X

X

X

X

?

X

? 300+ NICHE WEBSITES

125M UNIQUES/MONTH

FULL CREATIVE, EDITORIAL

AND IN-HOUSE TECH

DEEP CROSS-VERTICAL

ADVERTISER EXPERIENCE

WE OWN AND OPERATE

ALL OUR PROPERTIES

FULL RANGE OF PRICING +

FULL OPTIMIZATION SUPPORT

ENGAGED & TARGETED

AUDIENCES

SCALE

CUSTOM CAMPAIGNS

SAFE & TRANSPARENT ENVIRONMENT

VALUE

EXPERIENCE

INTERNET BRANDS

CONTACT INFORMATION

CORPORATE HEADQUARTERS INTERNET BRANDS, INC. 909 NORTH SEPULVEDA BLVD., #11. EL SEGUNDO, CA 90245 WWW.INTERNETBRANDS.COM

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