Building your personal professional brand

Like street cred, but for LIS!

LIS CRED

Looking for cred?

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Hello, I’m Julia Garnett Librarian; writer; digital information

enthusiast Former marketing coordinator Bachelor of Arts in English Literature from the

University of Victoria in Canada Master of IT in Library and Information

Science from QLD University of Technology Library advisor and Special Projects librarian ALIA State Manager for NSW (2013-2014)

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Today we’ll start to build your personal professional brand, so you can gain credibility in the library profession!

onnect & Create

ead & Reflect

xpression & Engagement

evelopment & Direction

CConnect & Create Connect with other LIS professionals and

build a personal learning network (PLN) Online: Twitter, email, blogs, Instagram,

LinkedIn (don’t forget about groups!) In person: Social events, library tours,

workshops, conferences and your neighbourhood libraries

Opportunities An online presence

ACTIVITY!

Introduce yourself to someone nearby and exchange email addresses or social media profiles(2-5 minutes)

RRead & Reflect Read as much as you can! Journals, articles, tweets and links, job

descriptions and LinkedIn profiles And of course, it doesn’t have to be

print – TED talks, interviews, videos & pictures

Reflect on what you have read and write it down – it will show you what you learn in your professional journey

ACTIVITY!

At your table - Discuss something library or information related that you read or watched recently.(5 minutes)

EExpression & Engagement Express yourself! Do you have an online

presence? Pull together a consistent look

Opinions: on what you read/watch/learn Creativity: on your twitter/instagram

feed, or with your wardrobe Engage your PLN to network Engage your interests to make yourself

stand out

ACTIVITY!On your own – What makes you YOU, and how could you express it in a professional context?Write / draw your ‘signature’ style, skill, or interest. (5-10 minutes)

DDevelopment & Direction Develop a “voice” online Think about your professional

development Consider a direction you’d like to take in

your career, and what it might take to get you there

Where do you want to go with your career? Your education or on-the-job training?

ACTIVITY!

At home – or throughout the week – think about what you’d like to develop and what direction you’d like to take!

THANK YOU@jzgarnettgarnett.julia@gmail.com