Candid Cred -Final

7/28/2019 Candid Cred -Final

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Candid

What are WE?

We are a Market Research firm, organized to gather information about markets or consumers across UAE and other

MENA regions. Our research tools and methodologies allow the brand owners and the markets to gain advantage

over competitors. We help in understanding and analyzing the market needs, market size and the overall competition.

OUR Commitments To provide uncompromising quality, services by understanding to our clients needs and responding to the constant

market changes. Our experienced team of professionals, are committed to organizations and understands the

essentiality of Market Research studies in setting up business strategy, hence the research tools are custom

designed based on the needs of our clients. With these efforts, we continually aspire to be a successful global

company.

Our Services

-Market Information -Market Segmentation -Customer Analysis -

Customer/Employee Satisfaction -Concept testing -Positioning Strategies

-Advertisement Testing -Exit Interviews -Media Studies

Our research activities alsoprovide a spectrum of solutions

for various stages of a

Product Life Cycle.


3/11

OurCredentials

Candid commenced its operations in Feb 2012 with a vision to

provide quality data through surveys, visits, opinion polling tothe market research industry. Since then wehave continuously

strived to meet the clients expectation by delivering quality data

in a timely manner.

We have a track record and have worked with some of the most

prestigious Market Research organizations as well as brands inUAE. We are currently working towards stretching our wings

across MENA regions with the aim of serving international

brands and market research agency for their Field and Tab needs.

Our team consists of well experienced researcher, analyst, field

supervisors and bilingual interviewers. Our interviewers have a

superior academic record and socio economic profile. They have

been trained to conduct B2B , B2C interviews and mystery

shopping visits for various industries. We can potentially recruit,train and brief brand new interviewers, while still maintaining our

high quality consistency by rigorously monitoring their

performance. We have an in house focus group set up, CATI

stations and facilities to conduct CAWI interviews.

We aim to maintain a long term relationship with our clients,

utilizing our capabilities and resources to achieve the tasks and

satisfy client needs.


4/11

OurTea

m

Syed Zafar Hyder

Education

M.B.A, IB & HRM

Experience

Co-Founde r / Operations ManagerCandid Consultants

Understanding strategic objectives Developing an operations strategy

Designing the operation's products, services and processes

Improving the performance

Improve control of service levels and qua lity

Set service level agreements for end-user applicat ions and for services provided

Improve relationships with end-user departments

Market Analyst - Client Training

PAN ARAB RESEARCH CENTER (PARC) Plan and design the market model for clients by utilizing the cluster and regression analysis. Prepare presentations and organize press

release.

Collect and analyze the data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors

affecting product demand.

Prepare reports of findings, illustrat ing data graphica lly and translating complex findings into written text.

Forecast and track marketing and sales trends, analyzing collected data. Measure the effectiveness of marketing, advertising, and communicat ions programs and strategies.

Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters,

and other professionals.

Gather data on competitors and analyzed the ir method of market ing and distribution.

Monitor industry statistics and followed trends.

Conduct Client training for the market research tools and softwares bought by the clients like TGI, Seas & Spiral from Parc.

Web Based Mapping Specialist - POD Lead

Google Inc.Developed Google Maps
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OurTea

m

Akheela Begum

Education

M.B.A, Finance & HR

Experience

Co-founder / Research Manager

Candid Consultants

Instilling a marketing led ethos throughout the businessResearching and reporting on external opportunities

Understanding current and potential customers

Managing the customer journey (customer relationship management)

Developing the marketing strategy and plan

Management of the marketing mix

Field Manager

Feedback Market Research

Managing agencies

Measuring success

Managing budgets

Ensuring timely delivery

Writing copy

Approving images

Developing guidelinesMaking customer focused decisions

I have served as a Field Manager in Feedback Market Research - Sharjah, here I, have gained an intensive experience in the operations ofMarket Research Field work. Gained Understanding of various projects at field level and have trained various interviewers and

moderators to achieve quality work.

Research Analyst (Qualitative + Quantitative)

Pan Arab Research Centre

Quantitative, Qualitative Projects & Mystery Shopping Projects:1. First Gulf Bank: evaluating customer satisfaction , market penetration, customer needs & expectation

2. Al - Futtaim (on behalf of Gallup) determining customer satisfact ion and expectation for after sales service

3. Determining the awareness among the general public of Abu Dhabi for marine safety & CNIA

4. Determining the awareness for Halal Cosmetic products in the kingdom of Saudi Arabia among all age group of females

5 A study conducted (on behalf of Gallup) among all sizes of business entities to understand how favorable/unfavorable is the business

environment of Abu Dhabi for an aspiring or prosper ing business men.

6 A study conducted on international Oil & Gas companies for Saudi Arabia Chevron to help them understand market penetration 7. Mystery Shopping conducted for Volvo (Sales & Service) to evaluate their services and staff by visit ing the ir showroom

8. Mystery Shopping conducted for The Executive Council - Dubai to evaluate the performance of the entire Government department

9. Determining customer needs and perception for Mercedes Benz authorized Workshop
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Sector Project details Methodology Sample s ize

Fmcg Advertisement product testing Face to face 500 Quantitative

IT Customer prescriptions Cati +recording 350 Quantitative

Technology Brand awareness Face to face 300 Quantitative

Hospitality Launching new product in market Cati + recording 50 Quantitative

Hospitality Hotels stay satisfaction Cati+Face to face 330 Quantitative

Medical pharmacists response toward alternate

medicine

Face to Face 500 Quantitative

Medical Advertisement and introducing new product In depth interview 30 Qualitative

Automobiles Customer sat isfact ion Cati +recording 600 Quantitative

Auditing Store Audit 9 malls Quantitative

Fashion Customer opinion Grouping 2 groups Qualitative

OurTea

m

Salma Shah

Education

BBA, Marketing

Experience

Co-founder / Project ManagerCandid Consultants

Determining how to plan (e.g. by level of detail or rolling wave)Developing the scope statementSelecting the planning teamIdentifying deliverables and creating the work breakdown structure Identifying the activit ies needed to complete those deliverables and

networking the act ivit ies in their logica l sequence

Estimating the resource requirements for the activit iesEstimating time and cost for act ivit ies Developing the scheduleDeveloping the budgetRisk planningGaining formal approval to begin work

Research projects:
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OurCredentials

Market Industry Client Study Mode Methodology Sample Size

UAE

Banking

TNS Customer satisfaction B2B -,Face toFace

Quantitative 300

Ipsos Market Segmentation Study B2B -Face to

Face

Quantitative 300

Mashreq Staff performance evaluation MysteryShopping

Quantitative 100

Media

Ipsos Evaluating childrens behaviortoward TV viewership

Face to Face Quantitative 1000

Mubadala Understanding parents perception forchildren activities in Abu Dhabi


Ipsos Understanding travel habits of adults-Panel Study

Media Trackingdevice

Quantitative 4 monthPanel - 100

Ipsos Radio Listenership in UAE. An

advanced mechanism placed in themobile devices that captures the radio

frequencies -Panel Study

Media Tracking

device

Quantitative Ongoing

panel for ayear - 100

Ipsos KTLMDetermining Media habitsof children below age 3 - 14 yrs


FMCG TNS Product testing Focus Group Qualitative 3 groups of 8respondents

HospitalityCityMax Staff and Service Evaluation Mystery

ShoppingQuantitative 100

Health andEducation

Abu Dhabi Health

Authority

Brand Awareness Face to Face Quantitative 1500 bymonthly

RetailUCS Employee Satisfaction Study Face to Face Quantitative 800

EntertainmentMubadala Abu Dhabi Festival 2013 - Exit

interviewsFace to Face Quantitative 2100

MoroccoAutomobiles

Zarca Tire Data collection MysteryShopping

Quantitative 1000


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OurIndustry

Focus

Hypermarket

Travel&Tourism

Manufacturing

Malls&

Electronics

Automotive

After sales service studyEvaluate salesman performanceIdentifying a need e.g.: better family transportationProduct quality monitoringSales promotion trackingCustomer satisfaction and loyalty studyTesting brand loyalty and understanding beliefs , attitude, experience with the brandPsychological, sociological and demographic profiles of customer and subjective appraisal of the productIdentifying customer future needs and perceptions relative to luxury cars/Small budget cars/SUV /Heavy vehiclesMarket segmentationAssessing the take rate of optional equipmentsTest ing brand imageIdentifying effective distribution systemsConsumer attitude and purchasing motivations towards products

Strengths & Weaknesses relative to a group of direct and indirect competitors

Store audits with respect to products and price of products on shelves

Recognizing the importance of new product development, or determining the needs in market

Adhoc study - Customer satisfactionDeep understanding of customer needsMeasurement studies to determine tourism's economic impact on special events and facilities,Market studies used for gauging specific attraction factors of convention and tourists dest inations.Assess the effectiveness of entertainment concepts and pinpoint market needs for their new or enhanced tourism facilities.Measure customer satisfaction of overall facility and specific elementsMeasure likelihood of frequency of visitation and participationBetter understand the demographics of current audienceEvaluate the mix of activities undertaken by current audienceIdentify additional amenities, themes, facilities or activities that would enhance visitor appealTest specific new concepts

Identify target keywords for your web site


9/11

OurIndustry

Focus

Education

Healthcare

RealEstate

Malls&Hypermarket

Tele-

communications

Understanding perception and image of productsMeasuring awareness

Identifying more innovative courses of action in order to gain market share or to increase the sales volumeTo investigate comfort foods /products for the region with seasonal changesidentify what , where and how

people prefer these food/products

To identify the associations with products and personality identification

To determine cause behind declining sales or product repositioning st rategyUnderstanding consumer behavior underlying product consumptionUnderstanding the purchase behavior, preferences and the underlying factors that influence themIdentifying critical attributes of the product that are relevant in the marketAppropriate positioning variants of the products for different attitudinal segments, that lead to increased salesProduct testingIdentifying consumers true feelings for the product ( clothing and accessories)Determining the reasons behind low level of participation for the courses and what could be done to improve the programs

appeal

Need and Reasons that motivate student applicants to choose one establishment over anotherDetermining s atisfaction levels for the offers and how is this changing over timeWhat could be done more, to improve your s tudents' education or welfare. Understanding the needs of today's diverse and

international student populations

Identifying the drivers behind turnover of quality staff and the possible measures to reduce the staff turnover. How can the staffcommunication and support be improved

Identifying qualifications that are needed in the future. What external factors are shaping the sector and will become matter s ofconcern for the future

Steady Progress through Economic Uncertainty

Study to understand the reasons and factors that influences customer non purchase decisions , evaluating the overall performa ncefor the sales staff

How Long Do Owners Stay? Why Do They Sell?

Substitution behavior s tudy to determine the factors that influence the pat ient/pharmacist to find a substitute productmentioned in the prescription

Determining the success of a new medicine and medical equipment in the regionAwareness and image studies for hospitals in to analyze the experiences, opinions and preferences of residents in a

hospital's market area

Patient staff satisfaction studies and loyalty studies


10/11

OurIndustryF

ocus

Banking

Media

Fashion

New trendsEvaluating brands ,CompetitionsMarket Penetrat ion study for Cosmetics brands Awareness of existing products in market and determining sat isfacti0n

level Gauging consumer perception with regards to trends in cosmetic industry/ Fashion Trends

among Youngsters In depth evaluation toward brands Brand tracking study Determining the Trusted

brands in the respective market.

Gauging the need of halal cosmetics products in Islamic countriesIn-depth comparisons of banking-specific applications Core banking systems and customer satisfaction Payments

and cash management systems, online and mobile banking In-depth evaluation components help

financial institutions improve performance and meet market demands.

Retail banking researchNew products and services feedbackAwareness and prescription of product and services offered.

Advertising Impression Studies

Advertising TrackingCommunication Strategy ResearchCommunications | Media | Print /Publication | Radio | Television | Web | Newspapers/Magazines readership researchSocial Media MiningTelevision viewership tracking study


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Candid Market Research- Location Map

Candid Cred -Final

Documents

Transcript of Candid Cred -Final