Links between my three products.

Font I used the same fonts in both the digipak and poster because I felt that font for the artist name could become their logo if they were to make future albums.

The fonts are also the same (as well as the same colour) because it links the two, increasing the chance that the target audience will recognise it.

I chose the pink font across both products to promote the band as girly, as our target audience is 15-25 year old females.

Image

I used the same image on the poster as on one of the slides for my digipak. I did this so that the band’s image would be memorable to the target audience, and they would recognise our faces when they saw it on the digipak, as they would have seen it on the poster.

Doodles.

I included the doodles in both digipak and poster because I felt that they were effective in portraying the band as quirky, young and with personality. It’s also recognisable, so they would be more likely to remember it.

Ben.

We included Ben in our music video as the “monster”. I decided to also put him in my digipak because I thought the recurrence of character in the digipak would trigger the target audience’s memory of the music video and (hopefully) how much they enjoyed it, so they’d want to buy the digipak.