LinkedIn's Financial Services Breakfast - Tuesday, 26th May 2015
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Transcript of LinkedIn's Financial Services Breakfast - Tuesday, 26th May 2015
Agenda
07.30 – 08.00 Breakfast & Networking
08.00 – 08.30 Social Business
Mark Dick – Director Sales Solutions
08.30 – 08:50 Social Selling in Action
Anne Nicole – Relationship Manager LinkedIn Sales Solutions
08.50 – 09:00 Q&A
09.00 Session Close
LinkedIn: World’s Largest Professional Network
4M+ INDONESIA
3M+ PHILIPPINES
2M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
21M+ BRAZIL
115M+ UNITED STATES OF
AMERICA
11M+ CANADA
30M+ INDIA
7M+ AUSTRALIA
1M+ NEW ZEALAND
4M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
18M+ UNITED KINGDOM
9M+ FRANCE
7M+ ITALY
2M+ BELGIUM
1M+ DENMARK
4M+ TURKEY
5M+ NETHERLANDS
2M+ SWEDEN
6M+ SPAIN
8M+ CHINA
364M+ Members
Worldwide^
+2 New members per second
50% Access via mobile devices*
^As at May 2015
*Access to LinkedIn during LinkedIn’s Q1 (Jan – Mar 2015)
24 Languages
1M+ HONG KONG
1M+ JAPAN
1M+ S. KOREA
850k+ VIETNAM
Americas
180m+ members
Europe, Middle East, Africa
116m+ members
Asia Pacific
68m+ members
1M + THAILAND
LinkedIn adoption amongst FSI professionals in
Australia is continually growing
0
100
200
300
400
500
600
Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15
Mem
bers
(000)
250K members 350K members
450K members
150K members
9
STAY INFORMED STAY CONNECTED GET HIRED
For members
with your professional world through professional news and knowledge
and build your career
For customers
MARKET SELL HIRE
Power the majority of
the world’s hires
The most engaging
platform for marketers to
engage with professionals
Leveraging professional
networks at scale
12
90%
of decision makers say
they never respond to
cold outreach
are now involved in the
average B2B buying
decision
7people
How Business is Changing
5X B2B buyers 5X more likely to
engage via warm
introduction than cold
outreach
13
How Social is Impacting Buying Decisions
75%
of B2B buyers now use
social media to be more
informed on vendors
Up to
90%
through the decision
making journey before
reaching out
Australia
Defining the Member Opportunity
Prof Services Retail &Consumer
Engineering Government FSI Health &Pharma
Software Media &Entertainment
126K+
67K+
54K+ 49K+ 48K+ 47K+
39K+ 39K+
Mass Affluent Professionals in Australia
Total Audience Size:
511K+
Source: LinkedIn Data, April 2014
Market Characteristics
71K Started a new
role
4K Members
relocated to
Australia
11.3K Switched
industries
LinkedIn Data - 2014
Mark
221 first degree
Mass Affluent
connections
Existing
connections
know an
additional
67,463 Mass Affluent
professionals
Laggards
0 100
Leaders
Social Selling Index
1 Create a professional brand
Find the right people 2
Engage with insights 3
Build strong relationships 4
Create a professional brand
Find the right people
Engage with insights
Build strong relationships
11.0
4.8
1.1
8.9
Social Selling Index 25.8
FSI Australia
9.7
4.3
1.3
8.0
23.3
FSI Globally
FSI Professionals are adopting social selling tactics
*SSI as of April 2015
Create a professional brand
Find the right people
Engage with insights
Build strong relationships
11.0
4.8
1.1
8.9
Social Selling Index 25.8
FSI Australia
FSI Professionals are adopting social selling tactics
*SSI as of April 2015
15.0
10.6
3.6
15.8
45.1
Attendees Today
10.4
5.0
1.3
8.8
25.5
Attending
Companies