©2012 LinkedIn Corporation. All Rights Reserved.

Talent Solutions

Talent Brand Index

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 2

Employer brand is top of mind for recruiting professionals

91%of employers plan to maintain or grow investment in employer brand

50%Savings in cost per hire is associated with a strong employer brand

LinkedIn can help you understand, measure and improve your employer brand

Up to

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved.

We first assess two important elements of your employer brand: Reach and Engagement

Talent Brand Reach

1,873,354 members

Talent BrandEngagement

264,362 members

Viewing employee profiles

Connecting with your employees

Researching company andcareer pages

Following your company

Viewing jobs and applying

Talent that’s familiar with you as an employer

Talent that is interested in you as an employer

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved.

Talent Brand Index can measure your employer brand

Talent Brand Reach

1,873,354 members

Talent BrandEngagement

264,362 members

What percent of people who know about you show an interest?

=Talent BrandEngagement

Talent BrandReach

Talent BrandIndex

Talent Brand Index

14%

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 5

We can compare your Talent Brand Index vs. Peers

20%

17%

15%14%

11%

9%

Weaker employer brandEmployer of choice

Peers:

Dynamic, Inc.

Golden Phase

six28 Enterprise

Wavesynthe

Commona

Paularino Systems

4of 6

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 6

Your Talent Brand Index varies across the functions you are looking to hire…

23%

18% 18%

15%13%

12%

Talent more difficult to engageTalent easiest to engage

InformationTechnology

Operations Marketing Media & Communication

Sales HumanResources

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 7

…and across the geographies where you have a presence

19%

15%

13%12%

11% 11%

Talent more difficult to engageTalent easiest to engage

UnitedStates

Canada Argentina India France United Kingdom

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 8

We can track how your Talent Brand Index progresses over timeLinkedIn can help you build your employer brand and accelerate your ability to attract top talent

March-12 April-12 May-12 June-12 July-12 August-1210%

11%

12%

13%

14%

15%

16%

17%

18%

12.6% 12.9% 13.2%13.7% 13.8% 14.1%