My successor!• Cassandra Ruggiero• Past LCP

– AIESEC Guelph• Starting July 1st officially• cassandrar@aiesec.ca

Linkedin

Communication portfolioCoaching call

http://linkedin.com

Objectives• Get you ready for your career by using

Linkedin• Leverage LinkedIn for

– External Relations– Alumni Relations

• Better AIESEC online branding• YOU teach your Local Committee after

Why?

• 2 millions Canadian workers are using it• #1 tool for HR departments• Google your name, it’s the first result• Social network the most under-utilized by

AIESEC Canada

Your profile• Professional picture• Title + Description of positions

– No acronym• Public Profile recommended for better

Google results• List all schools/jobs experience

Connections• You need at least more than 10• Bigger it is, the most easier is it to find new

connections• Import from your Gmail, but only invite

people you know• Invite AIESECers and stakeholders you

have been dealing with• 1st, 2nd, 3rd connection

Recommendations• Only from people you have been working

with • Do not SPAM

Groups• Do not create a LC profile, create a group

instead• Join AIESEC Canada Group

– Invite your alumni• Groups by city for alumni

– Not mandatory to create one• Good for alumni communication and brand

credibility• Add BoA as Manager

Events• Use it for

– Corporate breakfast– Alumni eventss

• Gives credibility to your event• Connections of your guest will see they

are attending

Alumni Relations• Look for existing alumni in Groups and

search• Update their current position in their

company• A way to contact them if no email

External Relations• Search contacts in companies• Get the name of the right people based on

their position• Add people after networking events, get

more knowledge on them before re-contacting them

• Get introduced through connections

External relations• Find relevant groups• Use LinkedIn Answers• Answer to relevant questions

– DO NOT SPAM• Marketing calls booked in the past!

Questions? Suggestions?• Jerome Gagnon-Voyer• jeromeg@aiesec.ca

• Resources:• http://windmillnetworking.com/2009/08/11/linkedin-profile-tips-

the-10-mistakes-you-want-to-avoid-and-why/

• Linkedin Learning center:• http://learn.linkedin.com/