LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn...
Transcript of LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn...
![Page 1: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/1.jpg)
LinkedIn is Not a Jobs Site:The Case for Travel Marketers On LinkedIn
![Page 2: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/2.jpg)
Welcome!
Andrew PhillipsSr. Account Executive
LinkedIn Marketing Solutions
Taisa Veras
Director of Social Media
NYC & Company
![Page 3: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/3.jpg)
Agenda
1 The LinkedIn Platform
2 Ideas and Inspiration
3 Closer look at NYC & Company on LinkedIn
4 Q&A
![Page 4: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/4.jpg)
The LinkedIn Platform
B2B Marketers
who leverage
90%Companies
Listed on
30MGlobal LinkedIn
Membership
645M
Create Economic Growth for Every
Organization Worldwide “ ”Vision Statement
Adding 2 new members
every second
Source: 2017 Edelman/LinkedIn Study “How Thought Leadership Impacts B2B Demand Generation.”
![Page 5: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/5.jpg)
Mythbusting LinkedIn
“It’s a Job Site”
5x more feed
consumption than
jobs
“It’s for B2B”
Travel brands using
LinkedIn:
Hilton, Marriott, Southwest
Airlines, Jetsuite, Delta,
Hertz, Enterprise, many
more.
“My Audience isn’t there”
LinkedIn members:
3.6x more likely to travel
for leisure purposes
2x more likely to travel
as a family
68% of LinkedIn
members have extended
a business trip for
pleasure in the last year
![Page 6: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/6.jpg)
![Page 7: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/7.jpg)
![Page 8: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/8.jpg)
![Page 9: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/9.jpg)
![Page 10: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/10.jpg)
![Page 11: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/11.jpg)
![Page 12: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/12.jpg)
![Page 13: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/13.jpg)
![Page 14: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/14.jpg)
![Page 15: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/15.jpg)
![Page 16: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/16.jpg)
![Page 17: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/17.jpg)
![Page 18: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/18.jpg)
![Page 19: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/19.jpg)
Visuals help us storytell
Across the following channels:
● YouTube
● TripAdvisor
![Page 20: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/20.jpg)
Our goals for LinkedIn:
● Increase brand awareness to a B2B
audience that may not follow our B2C
channels
● Drive traffic to our newly designed B2B site:
business.nycgo.com
● Inform and educate members, meeting
planners, travel trade and potential
travelers about the latest product from NYC
![Page 21: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/21.jpg)
B2C - NYCgo’s welcome video appeals to B2C
and B2B audiences
![Page 22: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/22.jpg)
MICE - articles about meeting spaces linking
to our B2B site
![Page 23: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/23.jpg)
Travel Trade - actionable resources such as
webinars
![Page 24: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/24.jpg)
Press - best press/media coverage about NYC
linking to other publications
![Page 25: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/25.jpg)
![Page 26: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/26.jpg)
Connect with Us
Andrew Phillipslinkedin.com/in/andrewephillips
Taisa Veraslinkedin.com/in/taisa-veras
![Page 27: LinkedIn is Not a Jobs Site: The Case for Travel Marketers On ......2019/10/02 · The LinkedIn Platform B2B Marketers who leverage LinkedIn 90% Companies Listed on LinkedIn 30M Global](https://reader033.fdocuments.net/reader033/viewer/2022060902/609ef1d7d15fef09580968a6/html5/thumbnails/27.jpg)