LinkedIn Bidding Strategies & Targeting for Sponsored Updates
LinkedIn Sponsored Updates for Content Marketers
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Sponsored Updates Sean Jackson, Rainmaker Digital Pubcon Austin May 2016
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Transcript of LinkedIn Sponsored Updates for Content Marketers
Sponsored UpdatesSean Jackson, Rainmaker DigitalPubcon Austin May 2016
@seanthinks
Why LinkedIn?
400+ Million Users#1 Referral Source20% Follower ReachHigh Income Demo
Too expensive?
How to start…
“ By failing to prepare, your are preparing to fail.”
Sponsored Updates
Audience Research Site SetupContent Ideas
Sponsored Updates
Audience Research
https://www.linkedin.com/topic/content-marketing
Content Ideas
Sponsored Updates
#1 Headlines#2 Call To Action#3 Mobile Consumable
Sponsored Updates
Site Setup
Mobile FirstLanding Page
And one more thing…
414-11
MYLINK
MYLINK
@seanthinks