LinkedIn India audience report 2012

Marketing Solutions 1Marketing Solutions

2012 LinkedIn India Audience 360 Report

Marketing Solutions


A new way of doing business


82% use LinkedIn as their primary professional networking site

Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).


2 out of 3 members use LinkedIn to keep up on business news or to research companies



And a broad range of other business activities


LinkedIn is really a good medium for staying in touch

with the current business and technology flow, industry experts, etc.

LinkedIn is really a good medium for staying in touch

with the current business and technology flow, industry experts, etc.

LinkedIn Member

Information Technology


Company Research

Business Leads

223M

149M

189M

96MProducts / Services

Sold

Product / Service Research

# of business activities conducted on LinkedIn in 2011

LinkedIn drove 149M business leads in India in 2011


LinkedIn is a reliable & excellent source for genuine leads & news relevant to any

industry vertical.

LinkedIn is a reliable & excellent source for genuine leads & news relevant to any

industry vertical.

LinkedIn Member

Manufacturing Manager

LinkedIn is a good source for leads and research on a

company.

LinkedIn is a good source for leads and research on a

company.

LinkedIn Member

Consultant


LinkedIn is the most trusted information source


LinkedIn is most trusted website for professionals. I have been recommending

this site to everyone.



LinkedIn Member

Human Resources


Professionals are more confident in information on LinkedIn compared to other social networks






LinkedIn Member

Human Resources


Q: To what extent do you agree or disagree with the following statements about your experience on LinkedIn? (those rating strongly agree, agree)Base: All respondents

Members trust LinkedIn to help grow, connect, & stay informed

73% trust the information on LinkedIn more than any other professional network

70% use LinkedIn to understand the latest industry trends

66% use LinkedIn to develop expertise and stay current on their industry 71%

agree that LinkedIn helps them develop relationships and grow new business

92% agree LinkedIn helps them network with other professionals



Insights

It’s not all about finding jobs. Today’s professionals tap into social platforms for all types of business.

Professionals trust information when it comes from connections they know and respect.

LinkedIn is a unique resource for professionals.



Professionals are engaged with & prefer LinkedIn


Members have a deep affinity for LinkedIn

LinkedIn has unique reach with the majority of respondents saying these are “not sites I really use”

• LinkedIn is a valuable professional resource that nearly 1 in 5 members “couldn’t live without”• 71% find LinkedIn a very useful site



LinkedIn is an essential site for business

Q: Why do you find LinkedIn an essential site?Tag-cloud Base: Among those who indicated LinkedIn was “an essential site, I couldn’t live without”



Social environment matters

88% agree LinkedIn is where they maintain their professional identity

88% agree LinkedIn is where they maintain their professional identity

79% prefer to have separate social networks for their personal and professional lives

79% prefer to have separate social networks for their personal and professional lives

93% say LinkedIn allows them to stay connected to their professional network

93% say LinkedIn allows them to stay connected to their professional network


[LinkedIn is] the best professional

networking portal in the world.

[LinkedIn is] the best professional

networking portal in the world.

LinkedIn Member

Manager


Professionals increasingly use LinkedIn• 62% of LinkedIn Members have increased their use of the site over the past year

% who use each site for professional networking

LinkedIn 95%

Facebook 62%

Twitter 23%



Insights

Utility = affinity. Professionals are engaged with LinkedIn because it’s an essential business platform.

Customers want separate networks for their personal and professional personas. Develop social programs accordingly.

LinkedIn has unique reach among professionals.



LinkedIn’s Affluent Professionals


The most affluent professionals anywhere


• About one-quarter of LinkedIn members are executives or business owners• More than 1 in 10 have household incomes over Rs. 25 lakhs

Q: Which best describes your job title?Base: All respondents

Q: What was your HH income in 2010?Base: All respondents


Our members plan to purchase a wide range of products and services per for personal reasons



Our members has authority over a wide range of decisions


• 1 in 5 are responsible for all business decisions at their company


For our members, business travel is a big part of their lives



LinkedIn reaches IT decision makers


• 44% of LinkedIn members are IT decision makers with authority over a wide range of tech purchases

44% of LinkedIn members are

IT Decision Makers


LinkedIn members are employed in high power professions


Q: Which of the following categories best describes your current occupation?Base: All respondents


And a range of industries, with a focus on tech



LinkedIn is a unique resource for small & medium businesses


25% Companies with less than

50 employees

32% Companies with 51 to 1,000

employees

44% Companies with 1,000 or more

employees


Insights

LinkedIn has more affluent professionals than anywhere else. As executives and business owners, LinkedIn members have decision

making authority. While B2B is an obvious target, this audience is desirable for any

marketer seeking affluent professionals.


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LinkedIn India audience report 2012

Business

Transcript of LinkedIn India audience report 2012